2 research outputs found

    The Influence of Financial Knowledge, Financial Confidence, and Income on Financial Behavior Among the Workforce in Jakarta

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    . The purpose of this study is to analyze the influence of financial knowledge,financial confidence and income, on financial behavior. This research is based onTPB Model and Behavioral Finance Theory, and it was carried out based on thephenomenon that occur at present whereas the community is more focused on shorttermrather than on long-term. The Theory of Planned Behavior that rates theknowledge, self-confidence, and income becomes the basis of financial behavior ofindividuals, which become the topic of this research. The subjects in this study are thepeople of Jakarta Special Region, which includes the group of workforce who havealready had the job and fixed income every month. The results of this research showthat Financial Knowledge and Financial Confidence do affect Financial Behavior,whereas Income does not appear in the same way

    Pengaruh Service Quality, Satisfaction, dan Perceived Switching Cost terhadap Customer Loyalty Operator Seluler

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    The need for cell phone use can be said to be a necessity that cannot be avoided anymore in this day and age, both its use in communicating in business needs, personal needs to social relations with others. The importance of maintaining customer loyalty is very significant to the survival of a company, to maintain customer loyalty many variables that can influence it. This study examines the effect of service quality, customer satisfaction, perceived switching cost on customer loyalty of "X" mobile operator users at a university in West Jakarta. In this research, it was founded that was a positive and significant effect service quality, customer satisfaction, perceived switching cost on customer loyalty of "X" mobile operator users at a university in West Jakarta
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