How to increase the loyalty of public library users? A qualitative study

The main objective of this study is to explain how to increase user loyalty behavior to public library services. This study uses a qualitative method based on grounded theory. The research population included users of public libraries in Iran. The data were collected through in-depth interviews, and the theoretical saturation was obtained after interviewing 24 members of public libraries. The collected data through interviews were analyzed using theoretical coding and content analysis. Results indicated that observing moral and humane principles when dealing with library users plays a significant role in both building user loyalty to the library and attracting new users. In addition, it was found that causal conditions in increasing loyalty among public library users are related to four areas including physical space management, information resource management, human resource management, and information technology management. It was also noted that factors such as service quality, proper design of interiors, providing diverse and updated information resources, the use of new communication technologies, and the use of cyberspace and social network applications must be taken into account by public libraries. Building loyalty among users and members of public libraries in today�s technological world is of high importance, as it will guarantee the repeated and more frequent use of public libraries and their services and thus reflect their positive effects. The loyalty of users of libraries and information centers can be based on perceived quality, effective communication between librarians and users, and satisfaction with services offered by libraries and their staffs and can affect the intention for repeated visits, and the use of library service and preferring a library over other libraries. © The Author(s) 2019

A story of transformation of an iranian rural library in nonformal education of children and the life of people

This research shows how a rural library (named Fatemeha Library) in Iran can be transformed into a successful one and how it is possible to introduce a prototype for the establishment and development of rural libraries in less developed regions of the world. The study was a qualitative one based on both narrative research and grounded theory. The research population consisted of 13 key informants. After the implementation of interviews and field notes, data were analyzed using open coding, axial coding, and selective coding. Based on the paradigmatic model of research, it was found that Fatemeha Library, as a phenomenological basis, has played a central role in the process of transformation in the nonformal education of children and the reading culture of the villagers. The results showed that the basic factor in this qualitative paradigm leads to rural development with the centrality of a rural library. © 2020 by The University of Chicago. All rights reserved

Patterns of Iran's research collaboration in the field of pharmacology and pharmacy: A bibliometric study

Purpose: This research aims to analyze and visualize the structure of Iranian scholarly networks in the field of “pharmacology and pharmacy”. This study includes an overview of co-authorship, efficiency and ranking of the researches, visualizing the co-authorship network, changes in the main core of the publications and macro and micro-level metrics such as social influence. Methods: This research utilizes social network analysis (SNA). The preliminary data of this research includes all the Iran’s documents in Web of Science in “Pharmacology and Pharmacy” during the period of 2005 to 2016. After the preprocessing of 6204 records and creating relational matrix, a combination of bibliometric software (including UCINET, NetDraw, HistCite and VOSviewer) were used to analyze and uncover network features. Results: Results indicated that most papers are multi-authored. Four-authored articles are the main common authorship pattern. Some measures such as author frequency, multi-authored papers, and single-authored papers in each time interval are ascending. Moreover, “density” reduction of the scientific collaborations indicates that fragmentation level has increased based on the “clustering coefficient” in each period. Besides, Iranian researchers of the field has the most collaboration with the scholars of England (%2.85), U.S.A. (2.61%) and Canada (1.76%), respectively. Conclusions: Fragile structure and low closeness of the network imply low maturity of Iran’s research in the field of “pharmacology and pharmacy”. Also, test of the correlation coefficients indicates that with increasing “degree centrality” and “betweenness centrality”, the “number of articles” increases as well. However, there is no correlation between “closeness centrality” and “number of articles”

The indicators and methods used for measuring urban liveability: A scoping review

Liveability is a multi-dimensional and hierarchical concept which consists of various criteria and sub-criteria and may be evaluated in different ways. The aim of this study was to systematically review indicators and methods used for the evaluation of urban liveability in literature. The five-stage methodological framework of Arksey and O'Malley was used to conduct this scoping review. A systematic search of electronic databases, including Scopus, Medline (via PubMed), Embase, Web of Science and EBSCO was done until May 29, 2019. Web searching, searching reference lists and hand searching was also conducted to retrieve more relevant articles. Two reviewers screened the papers for eligibility based on the inclusion criteria and extracted their key data and reported them descriptively. Sixty seven (67) out of 3,599 papers met the selection criteria. This review showed five distinct domains considered to be important components of liveability. These were Economical, Environmental, Institutional, Social, and Governance (Political) domains. The most important subdomains (indices) which were frequently applied in various studies were Environmental friendliness and Sustainability, Socio-Cultural Conditions and Economic Vibrancy and Competitiveness. We also identified seven different methodologies and six ranking tools used for assessing urban liveability. Among the quantitative methods, three methods accounted for 89.6 of the articles. These methods were the Analytical hierarchy process and entropy (AHP; n=24; 50), Factor analysis & Principle Component Analysis (FA & PCA; n=12; 25) and Spatial Multi-criteria Decision-making Method (Spatial; n=7; 14.6). Among the ranking tools used, three ranking tools accounted for 65.4 of the articles. These tools were the Livable City Scientific Evaluation Standards (LCSES; n=9; 34.6), The Global Liveable Cities Index (GLCI; n=4; 15.4) and the Economist Intelligence Unit (EIU; n=4; 15.4). This paper discusses and summarizes the latest indicators and methods used for determining urban liveability. The information offered in the review can help future investigators to decide which method suits their purpose and situation better and measure urban liveability more systematically than before. © 202