Forms of market strategies in the European insurance sector

The liberalization of the European insurance market has provoked a necessity for firms to develop multinational strategies. Thus, these strategies should be capable of maintaining their normal competitiveness inspite ofthe different countries and markets. From a theoretical perspective, this artiele investigates the influence of the national environments on the firms' competitive marketing strategies. The different strategic modalities that the insurance firms in two European countries, Spain and Belgium, develop are analyzed from a managerial perspective. The results obtained in this research allow the managers to position their firms' competitive strategies in their sectors and countries. Likewise, the strategy presented in this artiele can become a guide so that the firms operate more efficientIy in complex competitive environments

Measuring market orientation in several populations : a structural equations model

Most researchers have studied economic performance linked to market orientation, while a lesser interest has been shown in validating this construct’s measure. We present a study of market orientation designed to obtain a valid measure of the market orientation construct. After presenting a theoretical model of market orientation, it is applied to investigate the usefulness of this construct in insurance companies of two European countries. Key features of the research methodology include several rounds of pretesting, multiple informant assessment, and a covariance structure procedure to show the structural validity of a measure of market orientation. The results show that the measure proposed is represented by a factorial structure that can be interpreted as an overall market orientation factor in both populations and a country-specific additional factor.Publicad

Modelling market orientanon : a structural equation approach

Most researchers have studied economic performance linked to market orientation, while a lesser interest has been shown in validating this construct's measure. We present a study of market orientation designed to obtain a valid measure of the market orientation construct. After presenting a theoretical model of market orientation, it is applied to investigate the usefulness of this construct in insurance companies of two European countries. Key features ofthe research methodology include several rounds of pretesting, multiple informant assessment, and a covariance structure procedure to show the structural validity of a measure of market orientation. The results show that the measure proposed is represented by a factorial structure that can be interpreted as an overall market orientation factor in both populations and a country specific additional factor

Documentation Department

Documentation Department. In: Rapports d'activités de l'IDERIC, n°1,1969. Centre d'études des relations interethniques de Nice. pp. 33-34

Casos psicológicos - clínicos

Casos psicológicos - clínico