THE SERVICE MODELS AND TECHNICAL MODELS OF AGRICULTURAL INFORMATIONIZATION

Types of rural-urban gaps exist and seem expand in China, although agriculture and rural lives have obtained significant enhancement since the opening and reforming policy started in 1980. Amongst these gaps, digital gap is critical itself, and may widen other gaps. How to promote agricultural infor-mationization (agri-informationization) effectively and efficiently is a great challenge to Chinese government and Chinese people nowadays. Meanwhile, the agri-informationization also brings opportunities with new markets, new technology and new rural culture, etc. Firstly, this article introduces the background about Chinese rural areas and rural economy in brief. Secondly, it gives focus on typical types of information service models and information technical models which appearing in the process of agri-informationization. Thirdly, the problems and challenges are analyzed. Finally, the article ends up with a conclusion section. We wish the information service models and technical models introduced here be meaningful references for multiple stakeholders, such as police-makers, basic-level officers, farmers, and information companies, in China and in other developing countries

The Relationship between Information Exchange Benefits and Performance: The Mediating Effect of Supply Chain Compliance in the Chinese Poultry Chain

This paper aims to examine the relationships between information exchange benefits and company performance, and the mediating effect of supply chain compliance on this relationship. A sample of 165 buying companies and of 96 suppliers were analyzed by partial least square (PLS) path modeling. Five company characteristics, including company size, company age, company type, quality standard implemented, and administrative level of a location, were added as control variables in the model. The paper extends our understanding on the relationships between perceived communication benefits, supply chain compliance, performance and company characteristics. Managerial implications are generalized for buyers and suppliers respectively

The impact of big data capability:a perspective of supply chain and innovation capabilities

The study on big data capability was initiated just recently. The impact of big data capability on companies, such as on companies' other capabilities, is still unclear. Grounded on dynamic capabilities theory, this study proposed a model and tested the impact of big data capability on supply chain dynamic capability and dynamic innovation capability. The research objects are high-tech listed companies in China. By PLS path modelling, the major findings are: 1) big data capability showed positive impact on supply chain dynamic capability; 2) however, unexpectedly, big data capability was found showing negative impact on dynamic innovation capability. In our opinion, the potential reason is that big data application is just initiated, so may lead to certain disorder in the companies. Based on this finding, we call for attention to big data paradox; 3) further, supply chain dynamic capability showed positive impact on dynamic innovation capability; 4) possibly owing to the mediating and moderating effects of supply chain dynamic capability, the total effect of big data capability on dynamic innovation capability is positive and significant. Managerial applications and limitations are generalised at the end.</p