Promotional dilemmas of a tourism product of environmentally valuable areas

The study involves the issues of promotional activities undertaken in terms of supporting a tourism product of environmentally valuable areas. It includes the theoretical aspects of promoting a tourism product and the structure of a tourism product of environmentally valuable areas. There is also a discussion on typical forms of tourism movement in environmentally valuable areas. The most significant part of the work includes issues concerning the promotion of a tourism product of an environmentally valuable area and an indication of their limits. The objective of the study is to consider dilemmas pertaining to promotional activities undertaken to give marketing support to a tourism product of an environmentally valuable area, especially in terms of its range and intensity

Regarding Marxism

My paper refers to Leszek Kołakowski’s Main Currents of Marxism: Its Origin, Growth, and Dissolution (Oxford: Clarendon Press 1987). Kołakowski’s intention was to write a textbook on the history of Marxism based on his lectures but his book is much more than that. It is a philosophical treatise in which Marx’s doctrine of mankind and the program of its liberation are critically analysed and reinterpreted. The core of Marx’s philosophy is the idea of man and the belief that the real existence of humans is not identical with their essence. Kołakowski shows that this belief is rooted in mythological thinking, the Platonic tradition, and in the Christian thought. A moral that follows from Kołakowski’s critical analysis of Marx’s doctrine is that man has never lived in a paradise and yet he perceives himself as banished thereof; that he will never enter a paradise and yet he cannot live without the faith that this is somehow possible. Therefore, what he should do is to have a minimum of common sense and skepticism related to it, for they would protect him against the traps laid by false prophets repeatedly asserting that they know the means to construct the paradise today or at least tomorro

Człowiek wobec przyrody

Zadanie pt. „Digitalizacja i udostępnienie w Cyfrowym Repozytorium Uniwersytetu Łódzkiego kolekcji czasopism naukowych wydawanych przez Uniwersytet Łódzki” nr 885/P-DUN/2014 dofinansowane zostało ze środków MNiSW w ramach działalności upowszechniającej naukę

An Icon from the Orthodox Church in Tatаurоvо (Eastern Siberia)

An Icon from the Orthodox Church in Tatаurоvо (Eastern Siberia) In the Orthodox church in Tataurovo (Татаỳрово), a settlement in Eastern Siberia, consecrated in 2013, there is a noncanonical old icon with features of eastern and western painting.   Ikona z cerkwi prawosławnej z Tataurowa (wschodnia Syberia) W miejscowości Tataurowo (Татаỳрово), znajdującej się we wschodniej Syberii, w prawosławnej cerkwi konsekrowanej w 2013 roku znajduje się niekanoniczna stara ikona nosząca cechy zarówno wschodniego, jak i zachodniego malarstwa

Assessment of the level of the marketing orientation of touroperators on the European market

The paper will discuss the implementation of the marketing concept for the activities of touroperators. The issues of the essence of marketing orientation and the phase of its development will be presented. Next, the place of touroperators on the tourist market and issues related to the shaping of marketing orientation by tour operators will be indicated. The links of entities in the system of creating marketing orientation on the touroperator market and factors that determine it will be discussed. The methodology and results of research on the level of marketing orientation of touroperators operating in Poland and selected countries of the European Union will be presented. The research was conducted in the second half of 2016 through questionnaire surveys. The research covered 204 touroperators from Poland and 176 from selected European countries. The objective of this study is to present the concept of the marketing orientation of touroperators as well as indicate elements determining the level of market orientation which stem from relationships of a touroperator with other participants of this market

Tourism management by public administration institution

The work addresses the issue of implementing the function of the state in the tourism economy by government and self-government administration institutions. Attention is paid to the scope of the functions of the state carried out in the tourism economy and the multiplicity of entities involved in achieving the objectives in this field. A multi-level and extensive tourism management system as well as the dysfunctionality of the existing structure is presented. The public tourism management system has limited effectiveness and it also carries a risk resulting from the duplication of competencies. On the other hand, despite the high share of the tourism economy in creating economic values, tourism is not sufficiently acknowledged by state authorities that implement tasks in the field of tourism policy. Sources of budget subsidies for tasks in the tourism sphere are very limited. The aim of the study is to identify the current system of managing the tourism economy by public entities in Poland and to indicate the areas that should be subject to improvement

Analysis of costs for resignation or limitation of water intake from Water Treatment Plant Goczałkowice

Regional Upper Silesia Waterworks (GPW S.A.) are the biggest water supply system in Poland with 11 water treatment plants and 3 million of consumers. However this system is gradually disassembled. Local water and sewage utilities develop separate water intakes or import water from Czechia with using of GPW S.A. system only as reserve source. It is effect of increasing unit costs of water delivered by GPW S.A. These costs are partly associated with maintenance of flood control reservoirs and additional taxes. Water treatment plant Goczałkowice is main, most modern and cheaper water producer in GPW S.A. system. Thus full resignation of water intake from this source is unlikely. However limitation of water intake by Goczałkowice plant could reduce competitiveness of this WTP by increase of average fixed costs. Limitation of production by other water treatment plants should be more rational. Additionally in result of gravity flow intake of water by Goczałkowice plant from Soła river is more profitable than intake from other sources.Górnośląskie Przedsiębiorstwo Wodociągów (GPW S.A.) jest największym systemem zaopatrzenia w wodę w Polsce z 11 stacjami uzdatniania wody i 3 mln konsumentów. Jednak system ten jest stopniowo rozmontowywany. Lokalne przedsiębiorstwa wodno-kanalizacyjne rozbudowują własne ujęcia wody lub importują wodę z Czech, traktując system GPW S.A. tylko jako źródło rezerwowe. Jest to efekt wzrastających kosztów jednostkowych wody dostarczanej przez GPW S.A.Koszty te cześciowo są związane z utrzymywaniem zbiorników przeciwpowodziowych oraz dodatkowymipodatkami. Zakład Uzdatniania Wody Goczałkowice jest głównym, najnowocześniejszym i najtańszym producentem wody w systemie GPW S.A. Wobec tego całkowita rezygnacja z poboru wody z tego źródła jest mało realna. Jednakże ograniczenie poboru wody z zakładu Goczałkowice zmniejszyłoby konkurencyjność tej stacji w wyniku wzrostu średnich kosztów stałych. Bardziej racjonalne byłoby ograniczenie produkcji w innych stacjach uzdatniania wody. Ponadto, ze względu na spływ grawitacyjny, pobór wody z Soły przez zakład Goczałkowice jest bardziej opłacalny niż pobór z innych źródeł

Theoretical aspects of innovation in health tourism

The health tourism market has high susceptibility to innovation. This is due to the functioning of not only tourism enterprises on this market, but above all the providers of medical services. This market is characterized by high development dynamics. The services are provided at all market levels from local, through regional, national to global. The objective of this study is to identify the entities of the health tourism market which are responsible for introducing innovative offers on that market. Firstly, the theoretical issues are described concerning tourism market innovations and the structure of the health tourism market. This enabled the identification of the areas of innovation on the health tourism market. The conducted research is conceptual