Influence of promotional strategies on banks performance

This paper examines the nature and influence of the relationship between the bank’s promotional strategies and its performance and seeks to determine the importance of promotional strategies in explaining the bank’s performance. The study location was at the National Bank of Kenya. A descriptive research design employing a simple random sampling technique selected 88% of the bank branches whose managers were contacted using questionnaires. The data collected were analyzed using the SPSS software. Correlation analysis was conducted to establish the nature of the relationship between the bank’s promotional strategies and it performance while regression analysis used to explain its performance. Positive relationship was found to exist between promotional strategies expenditure and bank performance. Spending on promotional mixes individually had little effect on bank performance

Structure and performance of formal retail market for bamboo products in Kenya

This study focuses on the bamboo market segments in Nairobi, Mombasa and Kisumu with the aim of addressing uncertainties in market structure and lack of concrete information on market potentials of the products. A stratified random sample of 20 branches of major supermarkets was conducted. The study revealed that most bamboo products are imported, a scenario that results in high product prices and low demand; thus the need to encourage domestic production of products. Conditions of imperfect competition with oligopolistic tendencies characterize the formal retail market. It is necessary to strengthen competition through consumer awareness and information dissemination

Potential of adopting bamboo as an alternative crop to smallholder tobacco farming in South Nyanza region, Kenya

The presentation provides findings from a study that examined changes in household livelihood strategies used by tobacco farmers in comparison to non-tobacco farmers, and assessed marketing dynamics for investment in the bamboo industry in the South Nyanza region (Kenya). At 120 farm trial sites, bamboo seedlings were planted under natural tobacco growing conditions (soil, altitude, rainfall and temperatures). Education and training were provided to farmers. Bamboo matures in 3-4 years and can be harvested for up to 80 -120 years with small capital investment. Recommendations include provision of a transitional fund to support initial input requirements

Potential of adopting bamboo as an alternative crop to smallholder tobacco farming in South Nyanza region, Kenya

The presentation provides findings from a study that examined changes in household livelihood strategies used by tobacco farmers in comparison to non-tobacco farmers, and assessed marketing dynamics for investment in the bamboo industry in the South Nyanza region (Kenya). At 120 farm trial sites, bamboo seedlings were planted under natural tobacco growing conditions (soil, altitude, rainfall and temperatures). Education and training were provided to farmers. Bamboo matures in 3-4 years and can be harvested for up to 80 -120 years with small capital investment. Recommendations include provision of a transitional fund to support initial input requirements