PENGARUH KUALITAS LAYANAN DAN PROMOSI PENJUALAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN MENGGUNAKAN ONLINE FOOD DELIVERY SERVICE DI BALI

Pandemi Covid-19 membuat banyak pengusaha kuliner gulung tikar. Kebijakan pemerintah yang membatasi makan di tempat bahkan melarang makan di tempat membuat penyedia layanan pesan antar makanan online sangat dibutuhkan. Oleh karena itu, peneliti mengangkat masalah ini untuk mengetahui pengaruh kualitas pelayanan dan promosi penjualan terhadap kepuasan dan loyalitas pelanggan Online Food Delivery Service di Bali. Metode penelitian menggunakan model persamaan struktural yang bersumber dari data primer responden. Pengumpulan data dilakukan dengan mengisi kuesioner dengan Google Form untuk 117 pelanggan Online Food Delivery Service di Bali. Teknik pengambilan sampel menggunakan teknik purposive sampling, karena jumlah populasi sampel tidak dapat diketahui secara akurat. Analisis data menggunakan SMART-PLS 3.0. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, promosi penjualan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, promosi penjualan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan

PENGARUH PENGETAHUAN LINGKUNGAN TERHADAP NIAT MEMBELI PRODUK HIJAU PADA MEREK “ATTACK” DENGAN KEPEDULIAN LINGKUNGAN SEBAGAI VARIABEL MEDIASI

The purpose of this study is to investigate the role of environmental concern in mediating the effects of environmental knowledge on the intention to buy green products on the brand of “Attack” in Denpasar. The sample of this study is 100 people, with a non-probability sampling method especially purposive sampling. Data collected through questionnaires research where data were then analyzed using path analysis. The results showed that the knowledge of the environment has a positive and significant impact on the intention to buy green products and environmental concern, as well as environmental concern has a positive and significant impact on the intention to buy green product

PENGARUH RETAIL MIX TERHADAP IMPULSE BUYING PADA HYPERMARKET DI KABUPATEN BADUNG

The purpose of this study was to determine the effect that mix retail locations, merchandising, pricing, promotions, the atmosphere in the stores, and retail service to impulse buying at hypermarket in Badung. The location of this research carried out at hypermarket in Badung, namely Mal Lippo Mall Bali Galeria and Kuta. The population in this study is every visitor who do impulse buying at the hypermarket in Badung is the hypermarket in Mall Bali Galeria and hypermarkets in Lippo Mall Kuta. Respondents who were sampled as many as 224 people and conducted with a purposive sampling technique. This study used multiple linear regression analysis. The results showed the location, merchandising, pricing, promotions, the atmosphere in the stores, and retail service significant positive effect on impulse buying, it means the location, merchandising, pricing, promotions, the atmosphere in the stores, and retail service encourage behavior impulse buying consumer hypermarket in Badung regency

The Role of Entrepreneurship Orientation and Entrepreneurship Attitudes in Mediating the Effect of Entrepreneurship Education on Students’ Entrepreneurship Intention

This study aims to explain the effect of entrepreneurship education on entrepreneurial orientation, attitude towards entrepreneurship, and entrepreneurial intention. The population of this research is active students at universities in Bali. The sample size used was 200 people with the purposive sampling method. The analytical technique used is Path Analysis using SEM-PLS. The results show that entrepreneurship education positively and significantly affected entrepreneurial intentions. Entrepreneurship education also has a positive and significant effect on entrepreneurial orientation and entrepreneurial attitude. Likewise, the entrepreneurial orientation and attitude of students have a positive and significant effect on entrepreneurial intentions; entrepreneurial orientation and attitude can partially mediate the effect of entrepreneurship education on entrepreneurial intentions

PENGARUH GREEN BRAND POSITIONING TERHADAP NIAT PEMBELIAN DIMEDIASI OLEH SIKAP (KASUS THE BODY SHOP BALI)

ABSTRACT The study aims to determine the effect of green brand positioning on purchase intentions that mediated by attitude on products the body shop. The object of this study is products The Body Shop. This study was counducted in Denpasar. The sampling method used in this research is non-probability sampling method with purposive sampling technique. Data were collected using questionnaire with Likert scale, and a sample of 100 respondents has been collected. The data was analysed using path analysis.The findings of this study revealed that: (1) green brand positioning has a positive and significant effect on attitude consumer the body shop; (2) attitude consumer has a positive and significant effect on purchase intentions the body shop products in Denpasar city; (3) green brand positioning has a positive and significant effect on purchase intentions the body shop products; (4) attitude contribute significant mediated the relation between of green brand positioning on purchase intentions the body shop products in Denpasar city

PENGARUH PROMOSI, ATMOSFER GERAI, DAN MERCHANDISE TERHADAP PEMBELIAN IMPULSIF PADA HARDY'S MALL GATSU DENPASAR

Penelitian ini bertujuan untuk mengetahui pengaruh promosi, atmosfer gerai, dan merchandise terhadap pembelian impulsif.       Penelitian ini dilakukan di Hardy’s Mall Gatsu Denpasar. Jumlah sampel yang diambil sebanyak 100 responden, dengan metode purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner. Teknik analisis yang digunakan adalah regresi linear berganda dengan aplikasi Special Package For Statistis Science (SPSS). Berdasarkan hasil analisis ditemukan bahwa  : 1) Promosi, atmosfer gerai, dan merchandise berpengaruh positif dan signifikan secara simultan terhadap pembelian impulsif terhadap keputusan pembelian impulsif. 2) Promosi, atmosfer gerai, dan merchandise berpengaruh positif dan signifikan secara parsial terhadap keputusan pembelian impulsif. Agar keputusuan pembelian impulsif pada pelanggan dapat ditingkatkan, Manajemen Hardy’s Mall Gatsu Denpasar disarankan untuk meningkatkan jumlah nominal kupon belanja yang diberikan, menjaga temperatur dalam gerai agar terasa sejuk, menciptakan aroma wangi dalam gerai, dan meningkatkan kebersihan dan kerapian pada produk-produk yang ditawarkan sehingga dapat meningkatkan daya tarik pelanggan untuk melakukan pembelian impulsif

GREEN PROMOTION MEMEDASI GREEN PACKAGING TERHADAP REPURCHASE INTENTION (STUDI PADA AMDK ADES DI KOTA DENPASAR)

Penelitian ini menjelaskan pengaruh green promotion dan green packaging terhadap repurchase intention, serta peran green promotion memediasi green packaging terhadap repurchase intention. Penelitian dilakukan di Kota Denpasar secara langsung menggunakan kuesioner. Ukuran sampel sebanyak 130 orang dengan purposive sampling method, dan dianalisis menggunakan analisis path dan uji sobel. Hasil penelitian menunjukkan green packaging dan green promotion berpengaruh positif dan signifikan terhadap repurchase intention, selain itu green promotion secara signifikan memediasi hubungan green packaging terhadap repurchase intention. Implikasi teoritis dari penelitian ini bahwa  green packaging dan green promotion merupakan faktor-faktor yang mempengaruhi repurchase intention produk AMDK ADES. Implikasi praktis dari hasil penelitian ini bahwa green packaging dapat  meningkatkan green promotion sehingga mampu meningkatkan repurchase intention konsumen. Para pemasar AMDK ADES juga sebaiknya tetap menonjolkan komitmennya dalam menjaga lingkungan dengan mengedepankan unsur pengemasan serta promosi yang ramah lingkungan, sehingga berimplikasi terhadap kenyamanan konsumen dalam hal niat membeli ulang produk AMDK ADES

Determinants of impulsive buying among Hindu women: The impact of CRM in the retail industry

Bali's culture is synonymous with its inhabitants' practice of celebrating religious holidays. Hindu women in Bali often purchase ritual equipment. This research aims to identify the determinants of impulsive buying among Hindu women in the retail industry, as well as the impact of Customer Relationship Management (CRM) on managing this behavior. The research method used is quantitative, with a sample size of 250 respondents analyzed using Smart PLS. The results show that the hedonic shopping value has a favorable and substantial influence on impulsive purchasing, as does the desire to buy impulsively. Self-control has the potential to adversely moderate the effect of the desire to acquire on impulsive purchasing. Hedonic shopping value is important to consider, thus marketing programs should accommodate the hedonic shopping value that Hindu women in Bali seek when shopping for Galungan (yadnya) preparations

THE ROLE OF DIGITAL INNOVATION IN MEDIATING DIGITAL CAPABILITY ON BUSINESS PERFORMANCE

The purpose of this study is to elucidate the role of digital innovation in mediating digital capabilities on business performance. The sampling method used is purposive sampling. The number of samples is 75 respondents. Data collection is carried out by distributing questionnaire to SME managers in IT sector in Denpasar City. The data analysis technique used is the Path Analysis and Sobel Test technique. The results of the study show that the digital capability variable has a positive and significant effect on business performance. Likewise, digital innovation has a positive and significant effect on business performance, and digital innovation is able to mediate the effect of digital capabilities on business performance. Therefore, in the future, SMEs in IT sector must always improve their digital capabilities in order to develop digital innovations that have an impact on improving business performance.  Article visualizations

THE ROLE OF DIGITAL INNOVATION IN MEDIATING DIGITAL CAPABILITY ON BUSINESS PERFORMANCE

The purpose of this study is to elucidate the role of digital innovation in mediating digital capabilities on business performance. The sampling method used is purposive sampling. The number of samples is 75 respondents. Data collection is carried out by distributing questionnaire to SME managers in IT sector in Denpasar City. The data analysis technique used is the Path Analysis and Sobel Test technique. The results of the study show that the digital capability variable has a positive and significant effect on business performance. Likewise, digital innovation has a positive and significant effect on business performance, and digital innovation is able to mediate the effect of digital capabilities on business performance. Therefore, in the future, SMEs in IT sector must always improve their digital capabilities in order to develop digital innovations that have an impact on improving business performance.  Article visualizations