La Perception de la RSE par les Consommateurs Libanais: Quels enjeux pour les PME?

International audienceSous la poussée institutionnelle et sociale, les entreprises ont étendu leurs relations d'échange au-delà de la sphère économique et recherchent la légitimation de leurs actes. Les thématiques du développement durable (DD) et de la responsabilité sociale de l'entreprise (RSE) suscitent, depuis quelques années, un intérêt soutenu, et devient un objet d'étude pour les chercheurs en sciences de gestion et en marketing. Encore balbutiant il y a quelques années, le concept de la RSE gagne de plus en plus de terrain au Liban. Le consommateur libanais est désormais exposé à de nombreux messages porteurs d'engagements sociétaux. Dès lors, cette recherche s'attache à montrer comment ce dernier perçoit les actions des entreprises libanaises inscrites dans des logiques de Responsabilité Sociale, et de vérifier si cette perception impacte son intention d'achat

فعالية تطبيق الوسيلة التعليمية فيلم Ez-Arabic لترقية مهارة الاستماع والكلام لطلاب لامونجان 1 الصف الثامن بالمدرسة المتوسطة الإسلامية الحكومية

Peneliti membahas tentang Efektifitas Penerapan Media Pembelajaran Video EZ-Arabic untuk Meningkatkan Keterampilan Mendengar dan Berbicara pada Siswa MTsN 1 Lamongan dengan rumusan masalah: 1) Bagaimana kemampuan mendengar dan berbicara siswa kelas delapan MTsN 1 Lamongan? 2) Bagaimana penerapaan media pembelajaran EZ-Arabic untuk meningkatkan keterampilan mendengar dan berbcara pada siswa kelas delapan di Madrasah Tsanawiyah Negeri 1 Lamongan? 3) Bagaimana Efektifitas Penerapan Media Pembelajaran EZ-Arabic untuk Meningkatkan Keterampilan Mendengar dan Berbicara Pada Siswa Kelas VIII MTs Negeri 1 Lamongan?. Untuk menjawab pertanyaan di atas maka penelti menggunakan metode penelitian kuantitatif, dan metode pengumpulan data meliputi wawancara, observasi, dokumen, dan test. Adapun metode Analisis data yang digunakan yaitu menggunakan rumus (t-test), dari penelitian ini bisa diketahui adanya peningkatan keterampilan membaca dan menulis pada siswa kelas delapan di Madrasah Tsanawiyah Negeri 1 Surabaya. Bahwa hasil 19,67 t-hitung lebih besar dari t-tabel 2,437 dan ini menunjukkan hasil (H0) ditolak dan (Ha) diterima

Obesity is associated with insulin resistance and components of the metabolic syndrome in Lebanese adolescents

adolescents has been reported to range between 18–42%, depending on country of origin, thus suggesting an ethnicbased association between obesity and MS. Aim: This study aims to investigate the magnitude of the association between obesity, insulin resistance and components of MS among adolescents in Lebanon. Subjects and methods: The sample included 263 adolescents at 4 th and 5 th Tanner stages of puberty (104 obese; 78 overweight; 81 normal weight). Anthropometric, biochemical and blood pressure measurements were performed. Body fat was assessed using dual-energy X-ray absorptiometry. Results: According to International Diabetes Federation criteria, MS was identified in 21.2 % of obese, 3.8 % of overweight and 1.2 % of normal weight subjects. The most common metabolic abnormalities among subjects having MS were elevated waist circumference (96.2%), low HDL (96.2%) and hypertriglyceridemia (73.1%). Insulin resistance was identified in all subjects having MS. Regression analyses showed that percentage body fat, waist circumference and BMI were similar in their ability to predict the MS in this age group. Conclusions: MSwas identified in asubstantial proportion of Lebanese obese adolescents, thus highlighting the importance of early screening for obesity-associated metabolic abnormalities and of developing successful multi-component interventions addressing adolescent obesity

Toward the comprehension of consumers resistance regarding anti-smoking messages

International audienc

Investigating the use of scent in a medical service environment

International audienc

Investigating the use of scent in a medical service environment

International audienc

The Use of Ambient Scent to Improve Children’s Hospital Experience

International audienceThis paper addresses whether or not the diffusion of scents will positively changeevaluations of a service experience and perceptions of personal wellness in a health serviceenvironment. Qualitative data was collected in a pediatric department and three situationswere examined: no scent situation, relaxing scent situation; and stimulating scent situation.The study revealed that both a relaxant and a stimulating odour improved the evaluation ofthe service experience in the pediatric service. It showed that the use of scent is helpful increating an experiential context, allowing the children to be more positive about their hospitalsta

The Influence of Sport Practice in Federal French Sports Clubs on the Sensitivity of Children to Values and Healthy Lifestyle: a Qualitative Exploratory Study

International audienc

Investigation of the Use of Scent in a Medical Service Environment

International audienc

Clarification du concept de précarité et sa relation avec le matérialisme

International audienc