Social media for cultural communication: A critical investigation of museums’ Instagram practices

Purpose: The purpose of the study is to investigate the use of Instagram by museums in the Greek cultural scene. Specifically, the study focuses on examining the use of Instagram by museum communication professionals and aims at carrying out a twofold investigation: Firstly, if and how the Instagram is used to reach out to their visitors and secondly, the public response to this type of communication. Methods: A list of all archaeological museums in Greece was obtained and related Instagram accounts were retrieved. The dataset structure was enhanced by eleven variables, which were measured and visualized by a descriptive statistics analysis. Inter-variable correlations, normality and equality tests were also performed. Moreover, a linear predictive model for the number of museum tags was investigated. Results: Only one museum in Greece maintains an Instagram account. Visitors usually tag museum exhibits or people and exhibits on the photographs they upload on their personal accounts. T-tests and Mann-Whitney U tests revealed equal distributions for all variables between central and peripheral museums. Implications: Museum officials have not seized the opportunity offered by social media and especially Instagram today. Their importance seems to be underestimated. With respect to the linear model derived, results suggest that more features should be surveyed; this could be the subject of future research studies

Understanding political participation in media discourse : a social representations approach

Various forms of political participation are found in democratic societies, and these are diversifying at a steady pace. Scholarly literature presents us with an array of typologies of participation, some of which were conceived theoretically, and others derived from empirical research. This paper studies how political participation surfaces in media discourse in Italy and Greece. Specifically, it seeks to understand the social representations of political participation in both countries between 2000 and 2015, and to see which typologies of political participation are reflected in such representations. A media analysis was carried out on a sizeable corpus of newspaper articles in both countries. Data were analysed using a combination of correspondence and cluster analysis. The results indicate higher internal differentiation and gradualness characterising the social representations of political participation in the Italian corpus. In Greece, there was the presence of more radical ideological alternatives to electoral participation. Moreover, results indicate temporal stability in the themes pertaining to political participation over the years. The main contribution of this paper lies in showing that content pertaining to various typologies of political participation (e.g., relating to influence, in/formality and protest) features in the social representations of political participation in newspaper media. Findings are discussed in view of the temporal distribution of representational content, and by comparing country-specific typologies (for Italy and Greece) with those present in the literature.peer-reviewe

A study of Internet use by Greek and British academics A contribution to the globalisation debate

SIGLEAvailable from British Library Document Supply Centre- DSC:DXN060321 / BLDSC - British Library Document Supply CentreGBUnited Kingdo

The Role of Cooperative Enterprises in the Promotion of Cultural Heritage: A Case Study of the Petrified Forest of Lesvos

The purpose of this study is to analyze the relationship between SSE bodies, culture and sustainable development, studying the case of the Petrified Forest of Sigri on the island of Lesvos and its interaction with the cooperative of the neighboring settlement of Eresos. Qualitative research was conducted by reviewing the relevant literature and implementing semi-structured interviews. A SWOT analysis was also conducted. The results showed that the Eresos Agricultural and Livestock Cooperative in Sigri, in collaboration with other agencies, can contribute to the sustainability of the area. The cooperative lacks organized promotion, beyond that attempted by the Natural History Museum based in Sigri

Is Generation Z Ready to Engage in Entomophagy? A Segmentation Analysis Study

This study examines the behavior and attitudes of adult Generation Z cohort members in relation to entomophagy. Specifically, it explores their familiarity with insect consumption, prior experience, and willingness to consume certain insect-based foods and drinks. Lastly, the Z cohort is segmented based on their behavior and attitudes. Through online quantitative research, a valid sample of 742 questionnaires was collected. Data analysis included descriptive statistics, reliability analysis, factor, hierarchical cluster, and K-means cluster analysis, as well as chi-square tests. Results revealed that 41.4% are familiar with what insect consumption is, and no one had previously engaged in entomophagy. The insect-based food that the Z cohort is most willing to try is bakery products containing insect flour. The 88.5% of the Z cohort is not willing to replace meat protein with insect protein, and 20.4% are interested in obtaining more information about entomophagy. Moreover, 6.3% of the Z cohort is “willing” to participate in sensory tests, but when contact information was requested, only one factual name with phone number was provided. Segmentation of the Z cohort’s behavior was performed based on eight variables and four segments were identified: the “Future potential insect consumers” (29.1%), the “Rejecters” (26.7%), the “Disgusted, prefer to starve” (22.2%), and the “Inconsistent” (22.0%). Overall, the Z cohort is not food neophobic, but is unwilling to engage in entomophagy. Communication strategies are suggested to increase awareness and provide information about entomophagy and its benefits

Mining Textual and Imagery Instagram Data during the COVID-19 Pandemic

Instagram is perhaps the most rapidly gaining in popularity of photo and video sharing social networking applications. It has been widely adopted by both end-users and organizations, posting their personal experiences or expressing their opinion during significant events and periods of crises, such as the ongoing COVID-19 pandemic and the search for effective vaccine treatment. We identify the three major companies involved in vaccine research and extract their Instagram posts, after vaccination has started, as well as users’ reception using respective hashtags, constructing the datasets. Statistical differences regarding the companies are initially presented, on textual, as well as visual features, i.e., image classification by transfer learning. Appropriate preprocessing of English language posts and content analysis is subsequently performed, by automatically annotating the posts as one of four intent classes, thus facilitating the training of nine classifiers for a potential application capable of predicting user’s intent. By designing and carrying out a controlled experiment we validate that the resulted algorithms’ accuracy ranking is significant, identifying the two best performing algorithms; this is further improved by ensemble techniques. Finally, polarity analysis on users’ posts, leveraging a convolutional neural network, reveals a rather neutral to negative sentiment, with highly polarized user posts’ distributions

Adapting Traditional Media to the Social Media Culture: A Case Study of Greece

This study is situated within the ongoing scholarly discourse surrounding the role of social media in the evolving communication landscape. The main aim of this research is to examine the extent to which the Greek traditional media and journalists have adapted to the ethos of social media. In particular, this study conducts a comparative analysis to assess whether the Greek media and journalists have effectively embraced the communication challenges arising from advancements in social media, particularly during election cycles. The theoretical foundation rests on the network theory of power, a concept pioneered by the Spanish sociologist Manuel Castells. The empirical component presents the findings obtained through an examination of journalists’ participation in political discourse on Twitter (now named X) throughout seven distinct election periods encompassing all electoral levels in Greece (presidential, national, European and regional/municipal elections, plus a referendum). The findings reveal low levels of adaptation, in contrast with western countries, where journalists and the media have embraced the online culture to a greater extent and appear to take on more prominent roles in debates. The findings provide valuable insights for journalists, politicians and the media in understanding the role of social media in political communication