PENGEMBANGAN MODEL PEMBELAJARAN WORK BASED LEARNING (WBL) UNTUK MENINGKATKAN MINAT BERWIRAUSAHA SISWA SMK NEGERI 5 PANGKEP

Penelitian ini bertujuan untuk: 1) mengetahui proses pengembangan model pembelajaran Work Based Learning siswa kelas X Teknik Komputer dan Jaringan di SMK Negeri 5 Pangkep, 2) menghasilkan model pembelajaran Work Based Learning yang valid, efektif dan praktis digunakan pada siswa kelas X Teknik Komputer dan Jaringan SMK Negeri 5 Pangkep, dan 3) mengetahui peningkatan minat berwirausaha siswa kelas X Teknik Komputer dan Jaringan SMK Negeri 5 Pangkep. Metode penelitian menggunakan Research and Deveelopment model Dick & Carey yang terdiri dari tiga tahapan, yaitu tahap identifikasi, tahap pengembangan, dan tahap uji coba/evaluasi. Instrument penelitian menggunakan lembar validasi buku siswa, modul dan RPP, angket respon siswa dan lembar pengamatan aktivitas pendidik dan peserta didik. Data yang dikumpulkan dianalisis secara deskriptif untuk mengetahui kualitas model pembelajaran yang dikembangkan. Sebanyak 30 peserta didik yang dijadikan sampel penelitian dan uji coba lapangan terbatas. Hasil pengembangan WBL pada mata pelajaran perbaikan dan/atau setting ulang system PC yang valid efektif dan praktis. Peningkatan minat berwirausaha siswa sebagai akibat dari pengalaman belajar di DU/DI dengan menerapkan model pembelajaran WBL dinyatakan meningkat. Kata kunci: Model Pembelajaran, Work Based Learning

PERBANDINGAN PERSEPSI KONSUMEN DAN MANAJEMEN MENGENAI PENGARUH KUALITAS PRODUK, HARGA, KUALITAS LAYANAN, DAN PROMOSI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN AKSESORIS GAWAI MENGGUNAKAN ANALISIS REGRESI LINEAR BERGANDA DAN METODE AHP (STUDI KASUS: DAZZLE

In winning business competition, consumer purchasing decisions can be used as a competitive advantage for the company. Purchase decision is an important element or aspect of consumer behavior to determine whether to buy a product or not. Product quality, price, service quality, and social media promotion can be a good weapon to win from existing competitors or competitors. This study aims to test the hypothesis of the influence of product quality, price, service quality, and social media promotion on purchasing decisions for gadget accessories at Dazzle Yogyakarta and compare which variables are more important in terms of consumer perceptions and Dazzle Yogyakarta management using Multiple Linear Regression analysis. and the AHP method. The population in this study were users of gadget accessories in Yogyakarta. While the sample in this study were consumers who had purchased gadget accessories at Dazzle Yogyakarta directly at least once. The sampling technique used was a purposive sampling method with a total sample of 210 respondents. The results show that: 1) partially there is a positive but not significant effect on product quality on purchasing decisions. Partially there is a positive and significant effect of price on purchasing decisions. Partially there is a positive and significant effect of service quality on purchasing decisions. Partially there is a positive and significant effect of social media promotion on purchasing. Meanwhile, product quality, price, service quality, and social media promotion simultaneously affect the decision to purchase gadget accessories at Dazzle Yogyakarta. 2) Judging from the management's perception which states that the order of importance that influences the decision to purchase gadget accessories at Dazzle Yogyakarta is social media promotion 30%, price 28%, product quality 26%, and the last is service quality 15%. 3) The results of the study indicate that there are differences in the level of importance. Judging from consumer perceptions, it is stated that the order of importance that influences the decision to purchase gadget accessories at Dazzle Yogyakarta is price, social media promotion, service quality and lastly, product quality. Meanwhile, the management's perception is social media promotion, price, product quality, and finally service quality