The effects of pictures on the order of accessing online war stories

Research on how people read news stories has shown that readers chose to read and access news stories associated with pictures that contained an element of attraction. Researchers have found that the emotional elements within the picture could also play a role. It is unclear how neutral human interest pictures influence readers to access news stories. Is the access process influenced by less emotive pictures or more human interest elements? These issues were explored in an experiment in which 24 students participated. The experiment compared similar news that was accompanied with a human interest picture, information graphic and without information graphic. The focus of the news stories was on war news which almost always contained human interest elements that could be neutral or emotion-laden. The experiment suggested that human interest pictures of war stories could be equally effective in attracting readers to read and remember the news stories

Sumber berita: analisis isi kandungan empat akhbar Harian Nasional Malaysia

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Revisiting Uses and Gratification Theory: A Study on Visitors to Annah Rais Homestay

Uses and gratification theory has always been discussed within the functional paradigm where the media serve a specific purpose for any given audience. The perspective assumes that people know even before using the media why they are using it. It is argued in this article that the actual purpose of using mass media is never determined beforehand. Audience is made aware of the purpose after accidentally finding something of interest while using the traditional mass media. Serendity of information occurs after using the mass media. Thus, functionality is assumed rather than verified while using the various mass media. With the advent of the Internet, people shift through the various websites to obtain information relating to a specific purpose. To deduce functionality, a study was conducted on the uses and gratification of websites on homestays. A survey was carried out with 100 actual visitors to Annah Rais Homestays, Sarawak using a specially built questionnaire to collect data relating to perceive and actual uses, and perceive and actual gratification of information obtained from websites of three homestays’ service provider. The findings of the study conclusively found that the actual use of information after visiting a homestay is higher than the perceived use before visiting it. The actual gratification of information after visiting is higher than the perceived gratification before visiting it. Thus, the findings confirm the functionality of websites that could not have been proven in the various studies on traditional mass media

Post-Independence Group Reading Communism Via Independent Documentary Soundtracks

Regarding the issue of independence documentary, the key question that must be considered is whether a message that’s trying to convey to the target groups or audiences are fully achieved? The used of soundtracks to convey the message of independent documentary is seen as the added value for audiences to digest the producers’ idea. Zettl (2005) put the cultural, ideology and technological narrative message of the production based on soundtracks analysis (lyrics as long as costume and make-up) as a part of the narrative in soundtracks). Using an independent documentary ‘The Last Communist (2006)’ work of Amir Muhammad, this article discussed the ‘reading’ of soundtracks. These soundtracks are technically representing producers’ idea. They construct connotation meaning for audiences to read as they want. The soundtracks are highly posed and are set in descript meaning to make them usable across the world

Effect of rational and emotional framing on highly involved audience in severe crisis situation: an experimental study on MH370

Rational and Emotional framing is an important crisis response strategy (CRS) used by organisations in its effort to minimize damage and reputational threat of a crisis. The framing effect of a message is crucial not only in influencing the audience attitude towards the organization, but also behaviour. Using one of Malaysia’s most high profiled crises MH370 as a crisis scenario, this study examines the effect of framing used by Malaysia Airlines System in its crisis communication effort on Facebook. Facebook is one of the prominent social media platforms used by organizations in time of crisis. Despite its ability to facilitate immediacy and interactivity, the messages that are spread within the dynamic setting of Facebook however could also create contradicting outcome for the organization. This present study seeks to examine the effect of rational and emotional framing from the perspective of Situational Crisis Communication Theory (SCCT). Cognizant to the influencing factor of audience involvement on the effect of framing, this study incorporates Elaboration Likelihood Model (ELM) in examining audience response towards the organization by taking into consideration audience different motivation to message processing. The convergence of SCCT and ELM has made this study significant as it advances the explication of potential crisis communication effects by underscoring the distinct effect held by rational and emotional frames on highly involved audience; especially in regards to a crisis as severe and nationally salient like MH370

Crisis response strategy and crisis types suitability: a preliminary study on MH370

In time of crisis, the organisation’s tactic in responding to the crisis according to its type/s may significantly affect the organisation’s effort to survive its reputational damages.The study of crisis response strategy (CRS) requires further exploration within the Malaysian context, moreso with the greater and apparent use of social media as a platform for the organisation in crisis to reach out to its stakeholders.This preliminary paper studies the MH370 crisis in light of Coombs [1] Situational Crisis Communication Theory (SCCT).It aims to discuss the suitability of the CRS applied by Malaysia Airlines System (MAS) with the crisis type/s that was/were experienced by the organisation. Hence, the need for this paper to investigate the crisis type/s of MH370 and examines the CRS applied by MAS by content analysing media statements that were disseminated directly to the organisation’s stakeholders on Facebook during the first day of the crisis. Results ultimately show an interesting analysis to the crisis type of MH370, and the suitability of the CRS applied by MAS for that matter

Moral penapisan kendiri filem dokumentari sejarah

Khalayak secara keseluruhannya mempunyai kemampuan yang berbeza dalam memberi interpretasi ke atas teks media. Oleh itu, setiap penerbitan teks media perlu memenuhi etika penyampaian yang sebenar supaya tidak menimbulkan kekeliruan dalam interpretasi mesej. Penulisan ini bertujuan mengenal pasti penapisan kendiri dalam teknik penyampaian mesej melalui enam sekuen sebuah filem dokumentari sejarah The Kinta Story (1949) terbitan Filem Negara Malaysia. Persembahan naratif filem dokumentari sejarah ini mendokong etika sebuah penyampaian makna perlambangan kepada perjuangan menentang pengganas komunis. Persoalannya, adakah etika penyampaian mesej filem dokumentari ini mengikut prinsip sebenar sebuah penyampaian filem dokumentari sejarah? Pendekatan ‘Aristotle’s Golden Mean’ berdasarkan Conrad C. Fink dan analisis teknik naratif berdasarkan pendekatan oleh Richard M. Blumenberg, David Bordwell & Kristin Thompson dan Herbert Zettl digunakan dalam menilai interpretasi mesej berdasarkan pandangan informan dalam perbincangan kumpulan fokus. Rentetan daripada faktor sosial, kekangan teknologi dan pengaruh budaya luar yang mempengaruhi penapisan kendiri, maka filem dokumentari sejarah The Kinta Story (1949) telah berjaya menimbulkan interpretasi yang sama daripada masyarakat pada ketika itu tentang kehebatan pihak British dan kekejaman komunis. Hasilnya teknik naratif dan etika penyampaian yang digunakan dalam filem dokumentari ini telah berjaya membawa mesej serta mencapai sasaran sebagai sebuah filem dokumentari propaganda untuk mendapat sokongan masyarakat pada ketika itu dalam menghapuskan ancaman komunis

Visual images in advertisements: an alternative language

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Menyorot yang disorot

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