ANALYSIS OF RESULTS FROM THE IMPLEMENTATION OF REGULATION (EEC) 2078/92

This paper is concerned with analyzing the CAP policies involving environmental issues and simulating probable results at a farm level of the adoption of agri-environmental measures.

What really matters? A qualitative analysis on the adoption of innovations in agriculture

The agricultural industry is confronted with the need of increasing the production to feed a growing population, and contemporarily to manage the decreased availability of natural resources. This major challenge boosts agriculture sector to adopt new approaches and technical innovations; anyway, the adoption of innovations in agriculture is not immediate, due to the interaction of many drivers that impact on individuals and enterprises’ decisions. This paper aims at providing a list of drivers for the adoption of technological innovations in agriculture, on the basis of the outcomes of in-depth interviews and focus groups performed in three European countries (Italy, Greece, Turkey). With specific reference to innovations, ease of use, effectiveness, usefulness, resource savings, and compatibility were mentioned as relevant features for an innovation to be adopted. Trials, demonstrations, experience and knowledge sharing, and support from qualified third parties were included among the facilitating factors for conveying and promoting innovations. Finally, public funding, agricultural policies and market conditions were identified as factors that may tip the balance in the process of innovations’ adoption

Organic food marketing and distribution in the European Union

The paper discusses the European organic agricultural sector from a socio-economical point of view and from a EU perspective. In the 1990s organic agriculture has known a strong development and today it is considered as a stable sector and with a certain economic importance inside agricultural sector. If originally organic food was the result of an ideological choice and was set inside the alternative culture in opposition to current models of economic development and social organisation, today it has the feature of an entrepreneurial phenomenon, belonging to a life style and to a finally acknowledged cultural model which is able to attract human and financial resources on its own, to produce profit and to satisfy a steadily increasing market. A description of the data obtained by the main available sources on organic food markets in Europe is provided, trying to analyse the present scenario for organic agriculture with the lenses of the 4Ps marketing management paradigm. The analysis may be useful to shed light on the several facets of the organic sector in Europe, and as a basis for further studies on the topic.organic food, distribution, marketing, communication, brand

EVALUATION OF QUALITY ASSURANCE SYSTEMS IN THE AGRI-FOOD SECTOR

The "quality issue" in the agri-food sector has been gaining importance over the past few years. Firms are continually searching for techniques and tools which permit production of goods that meet as many as possible of the characteristics demanded by the market. Quality assurance methods and techniques can provide a useful tool for approaching evolving markets in the correct way. This paper focuses on a survey conducted in certain sub-sectors (fruit and vegetable, meal and pasta, wine) and is specifically restricted to the Emilia-Romagna region. The survey found that there is extensive awareness of and widespread interest in quality systems. However, the objective of initiating a pattern of renewal which incorporates quality systems has not yet been widely attained. The survey also highlighted a certain absence of the "quality culture" necessary for correctly addressing these issues. The second part of this paper focuses on the economic analysis of the costs related to quality systems (QS). Its aim is to apply a method for collecting data on activities and resources, and to analyse the results. The importance of QS-related costs is evident if we are to consider it an investment, entailing the deployment of management effort and funds, and yielding a set of benefits in return. Case study analyses were conducted utilising an original classification scheme. From the initial results it is possible to identify the principal cost categories. The method adopted could be useful for firms wishing to monitor their QS.Marketing,

EVALUATION OF QUALITY ASSURANCE SYSTEMS IN THE AGRI-FOOD SECTOR

The 'quality issue' in the agri-food sector has been gaining importance over the past few years. Firms are continually searching for techniques and tools which permit production of goods that meet as many as possible of the characteristics demanded by the market. Quality assurance methods and techniques can provide a useful tool for approaching evolving markets in the correct way. This paper focuses on a survey conducted in certain sub-sectors (fruit and vegetable, meal and pasta, wine) and is specifically restricted to the Emilia-Romagna region. The survey found that there is extensive awareness of and widespread interest in quality systems. However, the objective of initiating a pattern of renewal which incorporates quality systems has not yet been widely attained. The survey also highlighted a certain absence of the 'quality culture' necessary for correctly addressing these issues. The second part of this paper focuses on the economic analysis of the costs related to quality systems (QS). Its aim is to apply a method for collecting data on activities and resources, and to analyse the results. The importance of QS-related costs is evident if we are to consider it an investment, entailing the deployment of management effort and funds, and yielding a set of benefits in return. Case study analyses were conducted utilising an original classification scheme. From the initial results it is possible to identify the principal cost categories. The method adopted could be useful for firms wishing to monitor their QS.

Evaluation of the potential interest of Italian retail distribution chains for Kamut-based products

Kamut® is a registered trademark cereal (an organic crop) whose origins are much older; it has Egyptian origins and at the present time it is grown in different areas of the world (mainly in Montana and Canada), but considering the agronomic requirements of this crop, the tests in Thailand are the most reliable. Evaluation of the interest of retail distribution chains for Kamut-based products belongs to the researches regarding the evaluation of the quality food products trade. In this case, countries involved are Thailand, one of the most important producers, and Italy, one of the most important market of the EU. Qualitative analysis technique was the most appropriate tool. This survey consisted of in-depth semi-structured interviews directed at Italian large scale retails (purchasing and marketing managers). The final information were obtained through a subjective analysis of the content of the interviews summaries, a statistical analysis of the content of the interviews and the creation of conceptual positioning maps. The awareness of the product, the communicative factor, the consumers reactions, the specific requirements of the distribution chains and production areas are some of the most important elements that can influence the creation and the development of a international trade relationship.organic products, quality food products, international trade, Italian large scale retail, qualitative analysis technique, Agribusiness, Marketing,

Production costs of pears and apples in Xinjiang (China)

China is the most important pear producing country in the world, and one of the most important as far as it concerns apples. Nevertheless, its international role is not so relevant: traded volume in relation to production is relatively small yet growing fast. Xinjiang is a large and mainly deserted region in northwest China that covers one-sixth of China's land. However, thanks to abundant water resources, good lighting conditions and altitude, this area represents an ideal setting for pomefruit production, and has in fact a very long tradition. Unfortunately, due to a disadvantaged location and a poor economy this province do not attract enough capitals, passing unnoticed despite of its valuable resources. Economic analysis are therefore necessary to assess to which extent this market turns out to be approachable. The aim of this paper is to describe in detail the situation of the fruit growing industry in Xinjiang, as far as it concerns two important pomefruit varieties: Xiang Li pear, a local and very appreciated variety, and Fuji apple. After locating the most vocated producing areas for both species and identifying the productive standards, we then proceed on counting up the production costs, using a well-established methodology adapted to the particular situation. The target of the analysis are small and mid-size farms, since they represent the vast majority of the orchards of the area. The costs aggregates are: base orchard management cost (BOMC), farm full cost (FFC) and total production cost (TPC). These aggregates group together costs related to similar productive factors. The picture of the situation outlined by this survey is that of a marginal area, where however fruit growing, compared to other agricultural activities, grants a good income. It also emerges that fruit growers in Xinjiang (and in China), are hardly coming out of a situation of general backwardness, striving to adapt to a larger business mainly through exportation to other provinces. Farms are however mainly familiar and small, and only a few big local enterprises seem to possess the right requirements to give local production the right impetus to reach successfully outside markets.Xiang Li fragrant pear, Fuji apple, Production cost, China, Fruit growing

FUNCTIONAL FOODS IN THE EUROPEAN UNION: AN OVERVIEW OF THE SECTOR'S MAIN ISSUES

In Europe the demand of functional foods varies remarkably from country to country, on the basis of the alimentary traditions, the enforced legislation and the different cultural heritage that people have acquired. The opportunities of expansion on the market seem to be quite favorable and the interest of the consumers is rather high. But the diffusion of these products in the community area is slowed down by some obstacles. One of main ones is the lack of an official law-recognized definition for these references, necessary in order to clearly assign these products to the food sector rather than to the pharmaceutical one. In a such situation, we note that nowadays it is impossible to carry out a complete survey of this world, due to the lack of homogeneous and trustworthy statistical data and to the confused definition of the sector. In fact, every country adopts his own national legislation and includes in this class different products. The variable meaning assumed by the term “functional food” in the EU member states, can also hinder the free trade even within the EU boundaries. In fact, pursuing the safeguard of human health, each partner can block the admission of a product, even if it comes from an other EU member country. This lack of clarity at the production phase is reflected in a difficult control at the consumption phase. The disinformation of the trade operators and, consequently, of the consumers can involve some risks for these last ones due to not only to the deficiency of benefits, using functional foods, but also possible damages to the health. Ambiguous definition and gaps of knowledge about the composition and the effects of these products, in fact, can interfere with an aware choice of purchase and an organized development of the sector.

RECENT DEVELOPMENTS OF THE EU FARMLAND MARKETS: NATIONAL VARIABLES AND COMPARATIVE EFFECTS OF THE CAP REFORM IN SELECTED COUNTRIES

The present paper consists of two main parts. The first one gives a picture of the more recent development of the farmland market in selected EC countries since 1985/86. Two main indicators are used to make relatively comparable the observed trends concerning: i) land mobility, ii) farmland values. The second one tries to evaluate the effects of the CAP reform and the influence of national variables overtime, taking into account the following indicators: i) mobility (on land transfers; on tenancy), ii) income (for agricultural or forest use), iii) farmland values (in the plain; in the hill/mountain areas). Considerations on land market complexity and segmentation are finally included, with justification on the empirical approach adopted in the paper.