Advertising: "The Good, the Bad and the Ugly"

We model the choice of firms competing in prices in a differentiated products market to bundle advertising messages with their goods in return for payment from advertisers. From the firms’ perspective, the potential to earn revenue from advertisers, makes advertising a “good”. However, because consumers in the product market dislike such advertising, the bundling dampens demand and in this sense is a “bad”. There is also a third role played by advertising, however. Since a firm that bundles advertisements with its good sells a less attractive good, it has to price more aggressively than one that does not do such bundling. Thus, bundling advertisements with the good can lead to more aggressive product pricing and thereby intensify product market competition. In this sense, advertising can make things “ugly”.

IR-improved Soft-wall AdS/QCD Model for Baryons

We construct an infrared-improved soft-wall AdS/QCD model for baryons by considering the infrared-modified 5D conformal mass and Yukawa coupling of the bulk baryon field. The model is also built by taking into account the parity-doublet pattern for the excited baryons. When taking the bulk vacuum structure of the meson field to be the one obtained consistently in the infrared-improved soft-wall AdS/QCD model for mesons, we arrive at a consistent prediction for the baryon mass spectrum in even and odd parity. The prediction shows a remarkable agreement with the experimental data. We also perform a calculation for the $\rho(a_1)$ meson-nucleon coupling constant and obtain a consistent result in comparison with the experimental data and many other models.Comment: 12 pages, 4 tables, 1 figure, to be published in PL

Generalized Hofstadter model on a cubic optical lattice: From nodal bands to the three-dimensional quantum Hall effect

We propose that a tunable generalized three-dimensional Hofstadter Hamiltonian can be realized by engineering the Raman-assisted hopping of ultracold atoms in a cubic optical lattice. The Hamiltonian describes a periodic lattice system under artificial magnetic fluxes in three dimensions. For certain hopping configurations, the bulk bands can have Weyl points and nodal loops, respectively, allowing the study of both the two nodal semimetal states within this system. Furthermore, we illustrate that with proper rational fluxes and hopping parameters, the system can exhibit the three-dimensional quantum Hall effect when the Fermi level lies in the band gaps, which is topologically characterized by one or two nonzero Chern numbers. Our proposed optical-lattice system provides a promising platform for exploring various exotic topological phases in three dimensions.Comment: 10 pages, 5 figure

The Design and Implementation of Mutual-Help Teaching System Based on Multimedia Network

AbstractWith the continuous increase in broadband users of China, the development of information, whose core is the Internet technology, laid a solid foundation for the implementation of in China. Network teaching, as a supplementary means inside and outside class, is increasingly being favored by the popular majority. In order to meet the new era of distance education, we need to develop a network teaching system, which allows the problems raised by users to be resolved quickly on this system. The communication system, including network teaching inside and outside the school, will be established and used in many fields, such as course development, online examination, homework management and teaching resource management