Factors affecting online purchase intention: the case of e-commerce on lazada

This study aims to explore the scale and measure of the impact of factors affecting theonline shopping intention of the consumer on the Lazada e-commerce website in Ho Chi Minh City. The study confirms the theoretical analysis of consumer behavior (Theory of Reasoned Action - TRA), (Theory of Planned Behavior – TPB), as well as compares the research articles related to online shopping intention of domestic and foreign authors. From the survey results from 300 customers, the author pointed out that six factors positively affecting online purchase intention include usefulness - convenience, trust, behavior control awareness, business competency, and reference group opinion. The other factor is the perceived risk that has negative affect customers' online shopping intentions. Since then, the research offers the causes, solutions, implications to help traders on e-commerce sites capture the needs and psychology of customers and help them partially improve their ability to attract customers online shopping in Ho Chi Minh City

Direct and indirect impact of aesthetics on intention to buy smartphones

This study aims to measure the direct and indirect impact of aesthetics on consumers' intention to buy smartphones through perceived value in the context of research in Vietnam. The research data conducted through three surveys: The first one is expert survey and group discussions to explore and adjust the scales. The second one is that the authors conducted a pilot study with 100 customers in Ho Chi Minh City to evaluate the reliability of scales, the last one is that the authors survey directly 200 customers and send 100 online surveys. And 275 valid observations with Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), Structural Equation Modeling (SEM) were conducted to find a direct and indirect impact on the intention to buy smartphones. The main results show that aesthetic has a direct and indirect impact on the intention to buy smartphones. The strongest influence is the indirect impact of aesthetics on the intention to purchase through social value; the second strong impact is the direct impact of aesthetics on the intention to buy, the two weakest indirect effects is through functional value and emotional value respectively. Based on the research results, the product developer can adjust the properties of aesthetics, and at the same time looking the ways to increase the perceived value of customers; thereby increasing revenue in selling smartphones

Intention to use bike-booking application: the case of students in Ho Chi Minh City

This study aims to determine the factors that influence the intention to use the bike-booking application and measure the influence of the elements on the behavior intention to use the bike-booking application for university students in Ho Chi Minh City. Based on the research results, the author gives some managerial implications to increase customers' choice of bike-booking applications to increase the attractiveness of customers to choose apps. With the number of surveyed questionnaires is 200, the author collected 177 valid respondents, and the study results showed that the scales used in the model meet the requirement about reliability and validity. Research has shown that factors such as trust, perceived ease of use, subjective norm, perceived usefulness, perceived price level positively influence the intention to use a bike-booking application for university students in Ho Chi Minh City. In which the perceived usefulness has the most substantial impact, the subjective norm has the lowest effect on behavior intention. The second most effective one is the perceived price level; the third most effective is the ease of use; the fourth most effect is trust

Factors affect customer satisfaction: the case of cargo delivery services

The research aims to explore and measure the factors affecting customer satisfaction in cargo delivery services in Vietnam. Notably, the researchers develop a new scale to examine the effect the customer satisfaction, and it is the price factor. To conduct the research, the authors do group discussions and expert discussion and then analyzed 1,729 valid respondents with five factors: resource, service capacity, management capacity, brand reputation and price. The result from Exploratory Factor Analysis (EFA) shows that all of the independent variables have a significant effect on customer satisfaction. In which, brand reputation is the most influential factor, and the management capacity is the least influential factor. Besides, the research shows that the price also effects on customer satisfaction on cargo delivery context. Based on that, the research recommends the necessary management solutions to increase customer satisfaction, and it also supports the new scale and ideas to research in the new field and new country in further research

The relationship between aesthetics, perceived value and buying intention: a literature review and conceptual framework

This research aims to synthesize the scales of aesthetics, the perceived value of the consumers for the intention to buy smartphones. At the same time, this analyzes the relationship between aesthetics, perceived value and intention to purchase, thereby the study suggests the research model which can be applied in other places, other contexts, and related fields. The method in this study is to summarize the systematics theories and compare the relevant studies. As a result, this research can develop research hypotheses. The main results of the proposed model are to explore the scales and find out the relationship between aesthetics, perceived value and intention to buy smartphones directly and indirectly. Moreover, empirical research can, based on the proposed conceptual framework, be studied for different countries or technology-related products such as computers, tablets, and other smart devices

APPLICATION OF DATA ENVELOPMENT ANALYSIS FOR MEASURING SERVICE QUALITY FROM DISTRIBUTORS’ PERSPECTIVE IN SUPPLY CHAIN

Abstract: Vietnam’s textile and apparel sector has achieved fast and sustainable growth over the past years and played an important role in national socio-economic development. The export value of textile and garment products in recent years has ranked number two in the country’s total export revenue. In this scenario, an attempt was made to examine the service quality at the manufacturer – distributor interface of the textile supply chain and provide clear guidelines for benchmarking of service quality in multi-unit services. A sample of 144 distributors from Small and Medium Enterprises (SMEs) in major regions of South Vietnam was selected. Exploratory Factor Analysis was used to identify the critical factors of service quality. This research applies the data envelopment analysis (DEA) approach to the computation of a measure of overall service quality and benchmarking when measuring service quality with the Service Performance model. Dealing with the five dimensions of Service Performance (SERVPERF) as outputs, the proposed approach uses DEA as a tool for multiple criteria decision making (MCDM), in particular, the pure output DEA model without inputs. Data envelopment analysis measures the relative efficiency of decision-making units (DMUs) and identifies a set of corresponding efficient DMUs that can be used as benchmarks for the improvement of inefficient DMUs. The findings shed valuable insights on measures and critical underlying dimensions of service quality in the context of the supply chain in the textile industry, specifically from the distributor perspective. The results also give the best performer in textile SMEs and set the benchmarking guideline within each group among SEMsKeywords: service quality, data envelopment analysis, SERVPER

Impact of electronic word of mouth to the purchase intention - the case of Instagram

This research aims to discover and confirm the factors of e-WOM that influence users' shopping intentions on Instagram. The data was collected from 700 customers who belong to Gen Y and Gen Z from 18 to 39 years old who live and work in Vietnam. The research model and the scales were built from the empirical research of e-WOM from Lim (2016); Park et al. (2007); Prendergast et al. (2010). Quantitative methods were performed by Cronbach's Alpha reliability testing, EFA discovery factor analysis, regression, and ANOVA test. The research results showed that the fourth factor of e-WOM positively impacts users' purchase intent on Instagram with decreasing levels as Information Provider's Expertise, the quantity of e-WOM, and the Source credibility of e-WOM, and the quality of e-WOM, respectively. Also, users' purchase intention on Instagram under the impact of e-WOM varies by gender, but there is no difference by age and income

Country uncertainty, power distance, and payment methods in acquisitions

This study examines the impact of country-specific uncertainty on the choice of payment method in international acquisitions. Our results show a negative correlation between the level of target country-specific uncertainty and cash transactions. Specifically, when the host country experiences a high level of country uncertainty, acquirers are more likely to choose non-cash transactions in which acquiring firms can issue their own equity to the target firm as part or all of the purchase consideration of the deal. The result is robust to alternative tests and analysis of subsamples. We also find that differences in uncertainty between host and home countries are informative in bidders’ payment decisions. Further, we find that the negative relation between target country-specific uncertainty and cash payment becomes weaker when there are larger differences in power distance between host and home countries. Our findings provide recommendations for policy-making bodies, and have implications for firm managers making corporate restructuring decisions

A Review of Occupational Stress among Certain Jobs in Vietnam

Background: Stress in the modern workplace is globally considered a risk factor for workers’ health and safety. However, a review of the prevalence and associated factors of occupational stress in developing countries like Vietnam was largely lacking. This review aimed to describe the situation of occupational stress among certain jobs from studies carried out in Vietnam. Methods: The review was implemented by using key words to search on online and offline, international and national database. After going through 2 stages of selections, total 25 eligible articles were chosen and used for this review. Results: The results showed the prevalence of occupational stress was varied and ranged from 6.4% to 90.4%. The study population focused on health workers, factory workers, students, academic staff and officers. The prevalence of each occupation ranged from 6.4% to 90.4% in health workers; 20.7% to 89.6% in factory workers; and 22.8% to 68.3% in students. Conclusions: In conclusion, the prevalence of occupational stress was very varied between and within each occupation. Therefore, a new way to develop in enhancing the occupational stress data, particularly in developing countries, is urgently needed

Determinants of customer's apartment purchase intention: is the location dominant?

The purpose of this research is to identify and measure the factors affecting the intention to buy apartments of customers in Ho Chi Minh City, Vietnam. The survey carried out with the participation of 200 customers. The authors explore five factors which affect customer's apartment purchase intention include location, features, brand, finance, and subjective norm. The result from Exploratory Factor Analysis (EFA) shows that location, features, finance, and subjective norm have a significant effect on the intention to buy customers' apartments. In which, location in Ho Chi Minh City context is the most influential factor, so, it strongly confirm the research of Adair et al. (1996), Clark et al. (2006), Daly et al. (2003), Kaynak and Stevenson (2007), Opoku and AbdulMuhmin (2010), Sengul et al. (2010), Tu and Goldfinch (1996), Xiao and Tan (2007) and Wang and Li (2006). The study also proposes some recommendations to increase the attractiveness of the apartment. What is more, developers, marketers, real estate policymakers can use the results of this research to understand the needs of customers better and satisfy customers