Creative Women in Advertising Agencies: Why So Few “Babes in Boyland”?

Purpose – The purpose of this paper is to explore reasons why there are so few women in creative departments of advertising agencies and to discuss what impact that might have on the work environment of those creative departments and advertising messages they create. Design/methodology/approach – Provides a review of published research and plus opinions of professionals who cover the advertising industry or work in agency creative departments. Personal observations from the authors’ time working in the advertising industry are also included. Findings – Themes gleaned from the literature look at the gender gap, the creative department of advertising agencies as an “old-boys network,” reasons why women leave creative jobs, and why advertising targeting women as consumers is so bad. Practical implications – Women opt out of advertising agencies for any number of reasons – more than just having babies. Keeping women’s voices in creative departments would give a better balance to the messages agencies create. Originality/value – Changing creative departments to be more accommodating and flexible to women’s needs might not only make them better for women, but also better for men and for families. In addition, the messages from those creative departments may be more compelling to consumers

Self-Focusing Dynamics of Coupled Optical Beams

We theoretically and experimentally investigate the mutual collapse dynamics of two spatially separated optical beams in a Kerr medium. Depending on the initial power, beam separation, and the relative phase, we observe repulsion or attraction, which in the latter case reveals a sharp transition to a single collapsing beam. This transition to fusion of the beams is accompanied by an increase in the collapse distance, indicating the effect of the nonlinear coupling on the individual collapse dynamics. Our results shed light on the basic nonlinear interaction between self-focused beams and provide a mechanism to control the collapse dynamics of such beams.Comment: 5 pages, 4 figure

Reticent Resolve: The Poetry of Manuel A. Viray

Excerpt In spite of significant work in literary criticism, prose fiction, and poetry, Manuel A . Viray has a low profile in Philippine letters. If we are asked to name prominent Filipino poets, we are likely to think of Villa , Demetillo, and Angeles; we are unlikely to think of Viray. If we are to list notable prose writers, the list may be headed by Joaquin, Santos, and Linda Casper, not Viray. If we specify widely-known critics, perhaps Leonard Casper, Hosillos, and Bernad come immediately to mind; Viray probably will not. 1 Yet Viray has produced work worthy of comparison with these more visible writers

Guiding neutral atoms around curves with lithographically patterned current-carrying wires

Laser-cooled neutral atoms from a low-velocity atomic source are guided via a magnetic field generated between two parallel wires on a glass substrate. The atoms bend around three curves, each with a 15-cm radius of curvature, while traveling along a 10-cm-long track. A maximum flux of 2*10^6 atoms/sec is achieved with a current density of 3*10^4 A/cm^2 in the 100x100-micrometer-cross-section wires. The kinetic energy of the guided atoms in one transverse dimension is measured to be 42 microKelvin.Comment: 9 page

Proximity to Sports Facilities and Sports Participation for Adolescents in Germany

Objectives - To assess the relationship between proximity to specific sports facilities and participation in the corresponding sports activities for adolescents in Germany. Methods - A sample of 1,768 adolescents aged 11–17 years old and living in 161 German communities was examined. Distances to the nearest sports facilities were calculated as an indicator of proximity to sports facilities using Geographic Information Systems (GIS). Participation in specific leisure-time sports activities in sports clubs was assessed using a self-report questionnaire and individual-level socio-demographic variables were derived from a parent questionnaire. Community-level socio-demographics as covariates were selected from the INKAR database, in particular from indicators and maps on land development. Logistic regression analyses were conducted to examine associations between proximity to the nearest sports facilities and participation in the corresponding sports activities. Results - The logisitic regression analyses showed that girls residing longer distances from the nearest gym were less likely to engage in indoor sports activities; a significant interaction between distances to gyms and level of urbanization was identified. Decomposition of the interaction term showed that for adolescent girls living in rural areas participation in indoor sports activities was positively associated with gym proximity. Proximity to tennis courts and indoor pools was not associated with participation in tennis or water sports, respectively. Conclusions - Improved proximity to gyms is likely to be more important for female adolescents living in rural areas

The Institute of Government Service

Recognizing that the governments of the world are facing increasingly complex problems, in 1961 Brigham Young University introduced new graduate programs in the Institute of Government Service. These interdisciplinary programs of study prepare students of high moral character and motivation to make a meaningful impact on government, business, and education