The Impact of Student Satisfaction on Student Loyalty: The Role of Student Trust

Universities offer higher education services that have different characteristics from other services. Students make decisions regarding the selection of departments with the consideration that these decisions will have a long-term impact because they will not switch to other universities until they finish their studies. This study focuses on student loyalty, trust, and satisfaction. The study was conducted with a sample of students from private universities in Bandung, Indonesia. The analysis was conducted using a descriptive and verification approach, and structural equation modeling was used to confirm the research model. The results indicate the impact of student satisfaction and trust on their loyalty. Departments or universities can utilize the research findings to identify the determinants of students’ willingness to recommend and convey positive things about the department or university

SUPPORTING ACTIVITIES DALAM SUPPLY CHAIN MANAGEMENT: SUATU LANGKAH AWAL PADA BUMDes RANCABANGO, KECAMATAN TAROGONG KALER, KABUPATEN GARUT

Pengabdian masyarakat yang dilakukan oleh Program Studi Magister Akuntansi Universitas Kristen Maranatha ini bertujuan untuk melanjutkan program pendampingan dalam rangka mengembangkan potensi Badan Usaha Milik Desa (BUMDes) di Desa Rancabango, Kecamatan Tarogong Kaler, Kabupaten Garut, Jawa Barat. Khususnya pada tahun 2021 ini, fokus pendampingan BUMDes dilakukan melalui aktivitas mendesain supply chain management untuk mendistribusikan produk unggulan desa-desa di kota Garut yang rencananya akan didistribusikan ke pihak end-user, termasuk di kota Bandung. Aktivitas desain supply chain ini akan mendorong terbentuknya value chain yang berguna untuk mengidentifikasikan kegiatan utama dalam menciptakan nilai kepada pelanggan dan kegiatan dukungan yang terkait.  Selanjutnya, penciptaan nilai ini memungkinkan struktur biaya dapat dikelola dengan baik untuk menawarkan kemampuan harga yang kompetitif. Selain itu, fungsi atau unsur dalam value chain juga dapat meningkatkan diferensiasi dalam mendukung penetapan harga jual yang lebih tinggi. Melalui program pendampingan ini diharapkan dapat memperkuat kontribusi BUMDES Rancabango bagi penduduk desa. Kata kunci: BUMDes Rancabango, program pendampingan, value chain.   ABSTRACT This community service implemented by the Master of Accountancy program of Maranatha Christian University concentrates to resume the mentoring program in order to develop the potential of Village-Owned Enterprises (BUMDes) in Rancabango Village, Tarogong Kaler District, Garut Regency, West Java. Specifically in year 2021, the plan of assisting BUMDes is to design supply chain management activities in order to distribute superior products to villages in the city of Garut which are arranged to be distributed to end-users, including in the city of Bandung. This supply chain design activity will encourage the formation of a value chain which is useful for identifying key activities in creating value to customers and related-support activities. Furthermore, this value creation allows the cost structure to be properly managed to offer competitive pricing capabilities. In addition, functions or elements in the value chain can also increase differentiation in support of higher selling prices. Through this mentoring program, it is hoped that the contribution of BUMDES Rancabango to the villagers is strenghtened. Keywords: BUMDes Rancabango, mentoring program, value chain

THE EFFECT OF TRAINING AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE AT EDUCATIONAL INSTITUTIONS IN BANDUNG

The purpose of this study was to determine the effect of training and work discipline on employee performance at educational institutions in the city of Bandung. Job training and work discipline are the main factors that are thought to have a positive effect on work performance at companies in general. However, does the same thing happen to non-profit organizations such as educational institutions? Samples were taken from non-educator employees at educational institutions in Bandung, as many as 59 respondents through a questionnaire. The results of this study indicate that training and work discipline simultaneously have a significant effect on employee performance at educational institutions in Bandung. In addition, work discipline partially has a significant effect on work performance, but partially training does not have a significant effect on the work performance of non-educator employees at educational institutions in Bandung