2,017 research outputs found

    The effect of social media communication on consumer perceptions of brands

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    Researchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated social media communication on brand equity, brand attitude and purchase intention by using a standardized online survey throughout Poland. To test the conceptual model, we analyzed 60 brands across three different industries: non-alcoholic beverages, clothing and mobile network operators. When analyzing the data, we applied the structural equation modeling technique to both investigate the interplay of firm-created and user-generated social media communication and examine industry-specific differences. The results of the empirical studies showed that user-generated social media communication had a positive influence on both brand equity and brand attitude, whereas firm-created social media communication affected only brand attitude. Both brand equity and brand attitude were shown to have a positive influence on purchase intention. In addition, we assessed measurement invariance using a multi-group structural modeling equation. The findings revealed that the proposed measurement model was invariant across the researched industries. However, structural path differences were detected across the models

    Evidence for B cell exhaustion in chronic graft-versus-host disease

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    Chronic graft-versus-host disease (cGvHD) remains a major complication of allogeneic hematopoietic stem cell transplantation (HSCT). A number of studies support a role for B cells in the pathogenesis of cGvHD. In this study, we report the presence of an expanded population of CD19+CD21− B cells with features of exhaustion in the peripheral blood of patients with cGvHD. CD21− B cells were significantly increased in patients with active cGvHD compared to patients without cGvHD and healthy controls (median 12.2 versus 2.12 versus 3%, respectively; p < 0.01). Compared with naïve (CD27−CD21+) and classical memory (CD27+CD21+) B cells, CD19+CD21− B cells in cGvHD were CD10 negative, CD27 negative and CD20hi, and exhibited features of exhaustion, including increased expression of multiple inhibitory receptors such as FCRL4, CD22, CD85J, and altered expression of chemokine and adhesion molecules such as CD11c, CXCR3, CCR7, and CD62L. Moreover, CD21− B cells in cGvHD patients were functionally exhausted and displayed poor proliferative response and calcium mobilization in response to B-cell receptor triggering and CD40 ligation. Finally, the frequencies of circulating CD21− B cells correlated with cGvHD severity in patients after HSCT. Our study further characterizes B cells in chronic cGVHD and supports the use of CD21−CD27−CD10− B cell frequencies as a biomarker of disease severity

    Indian white shrimp (Fenerropenaeus indicus) culture two times a year in Gwatar shrimp farm, Iran

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    During the decade 1991-2001, culture of Indian White Shrimp grew rapidly in Iran due to high profitability, but afterwards suffered a decreasing trend with many farms still being idle after Construction. The trend occurred mainly due to (1) increase in production costs with simultaneous decrease in international shrimp market price, (2) Agro-climatic conditions that favored only one crop a year, which is not profitable, and (3) fear about spread of disease as already experienced in the case of white spot disease in Khouzestan and Bushehr provinces. Based on these facts, we aimed in our study to increase production of the shrimp per year, to reduce days of culture (DOC) in second crop through nursery system, to control food conversion ratio (FCR), and to manage shrimp production in Gwatar shrimp farming complex. Six farms were selected, and in three we applied two crops a year production system using nursery for the second crop. In other three farms one crop was harvested. Shrimps in two-crop farms were kept 52 days of the second crop in nursery and then transferred to grow-out ponds. All farms harvested before DOC 128. Mean productions per hectare in the first and second crop were 1794 and 1691kg, respectively. The FCR dropped from 1.6 in the first to 1.27 in the second crop. Total production per hectare per year reached 3485kg in two-crop farms. Shrimps in one-crop farms were harvested mainly at DOC 145. The mean production per ha/year and FCR of one-crop farms reached 2089kg and 1.65 respectively. We harvested around 47114kg of shrimps in each two-crop farm which was 17 tons more than one-crop farms. The results of this study showed that production of shrimps in two crops a year system could be continued with pre-designed schedules. We presented a time table for two crops a year culture system

    Analogue peptides for the immunotherapy of human acute myeloid leukemia

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    Accepted manuscript. The final publication is available at: http://link.springer.com/article/10.1007%2Fs00262-015-1762-9The use of peptide vaccines, enhanced by adjuvants, has shown some efficacy in clinical trials. However, responses are often short-lived and rarely induce notable memory responses. The reason is that self-antigens have already been presented to the immune system as the tumor develops, leading to tolerance or some degree of host tumor cell destruction. To try to break tolerance against self-antigens, one of the methods employed has been to modify peptides at the anchor residues to enhance their ability to bind major histocompatibility complex molecules, extending their exposure to the T-cell receptor. These modified or analogue peptides have been investigated as stimulators of the immune system in patients with different cancers with variable but sometimes notable success. In this review we describe the background and recent developments in the use of analogue peptides for the immunotherapy of acute myeloid leukemia describing knowledge useful for the application of analogue peptide treatments for other malignancies

    Primitive neuroectodermal tumor of the cervix: a case report

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    <p>Abstract</p> <p>Introduction</p> <p>Peripheral primitive neuroectodermal tumor of the cervix uteri is extremely rare. Between 1987 and 2010, there were only nine cases reported in the English literature, with considerably different management policies.</p> <p>Case presentation</p> <p>A 45-year-old Iranian woman presented to our facility with a primitive neuroectodermal tumor of the cervix uteri. Her clinical stage IB2 tumor was treated successfully with chemotherapy. Our patient underwent radical hysterectomy. There was no trace of the tumor after four years of follow-up.</p> <p>Conclusions</p> <p>According to current knowledge, primitive neuroectodermal tumors belong to the Ewing's sarcoma family, and the improvement of treatment outcome in our patient was due to dose-intensive neoadjuvant chemotherapy, surgery and consolidation chemotherapy in accordance with the protocol for bony Ewing's sarcoma.</p

    Tunnel diodes fabricated from CdSe nanocrystal monolayers

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    A parallel approach for fabricating nanocrystal-based semiconductor–insulator–metal tunnel diodes is presented. The devices consisted of a Au electrode, a monolayer of 38 Å CdSe nanocrystals, an insulating bilayer of eicosanoic acid (C19H39CO2H), and an Al electrode. Each device was approximately 100 µm^2. Conductance measurements at 77 K reveal strong diode behavior and evidence of Coulomb blockade and staircase structure. A single barrier model was found to reproduce the electronic characteristics of these devices

    Digital Agriculture in Iran: Use Cases, Opportunities, and Challenges

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    Agriculture is constantly developing into a progressive sector by benefiting from a variety of high-tech solutions with the ultimate objectives of improving yield and quality, minimizing wastes and inputs, and maximizing the sustainability of the process. For the case of Iran, adaptation of digital agriculture is one of the key economic plans of the government until 2025. For this purpose, the development of infrastructure besides understanding social and cultural impacts on the transformation of traditional agriculture is necessary. This chapter reports the potential of the existing technological advances and the state of the current research efforts for the implementation of digital agriculture in open-field and closed-field crop production systems in Iran. The focus of the study was on the development of affordable IoT devices and their limitations for various farming applications including smart irrigations and crop monitoring, as well as an outlook for the use of robotics and drone technology by local farmers in Iran
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