The Application of Marketing Mix Strategy in Increasing the Percentage of Customer Interest in Funding Products at BSI KCP Situbondo A Yani

Marketing strategy is one way to win a sustainable competitive advantage for a company. The marketing strategy can be viewed as one of the bases used in preparing the overall company plan. This study aimed to determine the application of the marketing mix strategy in increasing the percentage of customer interest in funding products at BSI KCP Situbondo A. Yani. This study uses a qualitative method with a descriptive approach. Data collection is done through observation, interviews, documentation, or reports describing the research’s object. The results and research are elements of the marketing mix consisting of product, price, place process, promotion, people, and physical evidence carried out by BSI KCP Situbondo A. Yani are pretty good. Based on the first study’s results, BSI KCP Situbondo A Yani has implemented the 7P marketing mix strategy well. Second, the amount of funding at BSI KCP Situbondo A Yani will increase in 2022 after experiencing a significant decline from 2020 to 2021 during the Covid-19 pandemic. And thirdly, there is an increase in the number of customers interested in using funding, lending products and increasing income every month. The application of the marketing mix in increasing the percentage of customer interest in funding products carried out by BSI KCP Situbondo A. Yani is reasonably practical because there is an improvement in the number of customers from time to tim

Pengembangan Lembar Kerja Peserta Didik Pada Pembelajaran Tematik Subtema Pentingnya Udara Bersih Bagi Pernapasan Kelas V

The purpose of this study was to produce student worksheets in accordance with the needs of students in understanding the material presented in thematic learning. This study aims to identify the feasibility of student worksheet products with the method used, namely the ADDIE method with the stages of Analysis, Design, Development, Implementation, and Evaluation. The feasibility of this product is assessed from the aspects of content, design and language. The data source for this research was 30 students in class V A of Elementary School 26 Pontianak Tenggara, totaling 30 people with two stages of research implementation. The difference in assessment at the two stages of the research is that students like questions or assignments that vary with illustrated pictures that attract attention so that it makes it easier to understand the material for each subject contained in each learning that takes place. Thus the use of illustrated pictures and varied forms of questions can attract students' interest in learning along with the subject matter of learning in each activity on the worksheet helping students understand the material presented by the teacher