Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research

The nature of the interaction between manufacturers and retailers has received a great deal of empirical attention in the last 15 years. One major line of empirical research examines the balance of power between them and ranges from reduced form models quantifying aggregate profit and other related trends for manufacturers and retailers to structural models that test alternative forms of manufacturer-retailer pricing interaction. A second line of research addresses the sources of leverage for each party, e.g., trade promotions and their pass-through, customer information from loyalty programs, manufacturer advertising, productassortment in general, and private label assortment in particular. The purpose of this article is to synthesize what has been learnt about the nature of the interaction between manufacturers and retailers and the effectiveness of each party’s sources of leverage and to highlight gaps in our knowledge that future research should attempt to fill

Sharing economy: International marketing strategies - A commentary.

Eckhardt et al. (2019) discussed how the sharing economy presents an opportunity to the marketing discipline to ask new questions and develop new frameworks. They emphasized how breakthroughs in this domain would require the intersection of scholars with different sets of skills, different types of data, and versed in different theoretical domains. Drawing from studies across multiple disciples, KLXP provide a rich, state-of-the-art meta-analysis on global drivers of consumers’ participation in the sharing economy. Researchers in both the marketing and international-business field will find great value in their conceptualization of the sharing economy, the theoretical lenses they bring along, and their initial steps towards a unifying theory. Managers, in turn, will find plenty of ideas on which countries to prioritize and which attributes to stress when entering a new country. In this commentary, we advance four observations that may help to further advance the sharing-economy field along the promising trajectory laid out by KLXP

Retailing Research in Rapidly Changing Times: On the Danger of Being Leapfrogged by Practice

status: publishe

The effectiveness of contractual and trust-based governance in strategic alliances under behavioral and environmental uncertainty

We examine the interplay of behavioral and environmental uncertainty in shaping the effectiveness of two key governance mechanisms used by strategic alliances: contractual and trust-based governance. We develop and test hypotheses, using a meta-analytic dataset encompassing over 15,000 strategic alliances across 82 independent samples. We find that contractual governance works best under low to moderate levels of behavioral uncertainty and moderate to high levels of environmental uncertainty, while it is detrimental to alliance performance when both types of uncertainty are low or high. Trust-based governance is most effective at high levels of behavioral uncertainty and low levels of environmental uncertainty. It suffers a large loss of usefulness at high behavioral uncertainty as environmental uncertainty increases