Motivation impulses customers' online shopping intention via cashback and rewards mobile applications

The field of cashback and rewards applications is still a relatively new platform in the e-commerce platform that has not had many research papers pay attention to. The purpose of this study is to identify and analyze the factors that contribute to customers' impulsive online purchasing intentions when using cashback and rewards applications (apps) in Ho Chi Minh City. Using the theory of behavioral intention (TRA, TPB, TAM, UTAUT1,2) of Ajzen and Fishbein (1975, 1980), Ajzen (1985, 1991), Davis (1989) and Venkatesh, Thong and Xu (2012), and the Motivation Model - MM of Davis, Bagozzi and Warshaw (1992) as the foundation for proposing a research model, this research was conducted. Thus, six factors influence consumers' online purchasing intentions via cashback and rewards apps: Perceived Usefulness, Perceived Convenience Social Influence, Price Value, Trust, and Perceived Enjoyment. These factors are considered under two aspects: extrinsic and intrinsic motivation. Official quantitative research conducted in Ho Chi Minh City surveyed 220 consumers. According to Cronbach's Alpha, EFA factor analysis, and regression correlation, the six factors that suggest studying consumers' online shopping intentions via cashback and rewards apps in Ho Chi Minh City in the same direction are Price Value, Social Influence, Trust, Perceived Usefulness, Perceived Convenience, and Perceived Enjoyment, in order of strength. In general, when factors are classified as intrinsic or extrinsic motivations, research indicates that extrinsic motivations have a greater influence on users' intention for using. Additionally, the research reveals no differences in online shopping intention via cashback and rewards apps based on income or age, but did discover differences based on gender. Since then, proposing some governance implications for Vietnamese online shopping businesses in order to provide solutions for future sales growth. As a result, the company may consider segmenting its users according to gender in order to prioritize the creation of extrinsic influences in addition to intrinsic motivational stimuli. It will effectively promote customers' consumption behavior

Factors affecting the value of online advertising among Vietnamese youths

The author's research bases on studies of Ducoffe (1996), Tsang, Ho and Liang (2002), Murat, Sibel and Ceyda (2016) and Firat (2019), proposed factors affecting the value of online advertising include informativeness, entertainment, credibility, irritation, and social interaction. Two hundred ninety valid answer sheets of young people aged 18 - 25 in Vietnam answered through Google Form are analyzed with SPSS 20 software to verify the reliability of Cronbach's Alpha, EFA, and regression correlation analysis. This research also uses the test of variance to determine whether there are differences between the demographic factors and the value of online advertising. The research results show that all five factors that affect advertising value, from the strongest to the weakest, are credibility, social interaction, informativeness, entertainment, and irritation. It is identical to the results of Ducoffe (1996). Thus, the research shows that credibility has the most substantial influence on the value of online advertising, whereas some other studies have suggested that that factor is entertainment (Tsang, Ho & Liang, 2002; Murat, Sibel & Ceyda, 2016) or value information (Cho & Choen, 2004). Especially the study also discovered that the ability of social interactions also has the affection with the value of advertising. This result receives the similarity from Ko, Cho and Roberts (2005) research. Simultaneously, the results also discover that demographic factors such as gender, age, and income do not differ from the value of online advertising. In the practical, aspect the results can help advertisers have a suitable strategy and improve advertising effectiveness. So that enterprises could attract more customers

Impact of electronic word of mouth to the purchase intention - the case of Instagram

This research aims to discover and confirm the factors of e-WOM that influence users' shopping intentions on Instagram. The data was collected from 700 customers who belong to Gen Y and Gen Z from 18 to 39 years old who live and work in Vietnam. The research model and the scales were built from the empirical research of e-WOM from Lim (2016); Park et al. (2007); Prendergast et al. (2010). Quantitative methods were performed by Cronbach's Alpha reliability testing, EFA discovery factor analysis, regression, and ANOVA test. The research results showed that the fourth factor of e-WOM positively impacts users' purchase intent on Instagram with decreasing levels as Information Provider's Expertise, the quantity of e-WOM, and the Source credibility of e-WOM, and the quality of e-WOM, respectively. Also, users' purchase intention on Instagram under the impact of e-WOM varies by gender, but there is no difference by age and income

Building Advocacy in the Younger Generation Through the Adopt a School Program of the University of South Florida College of Public Health Activist Lab-A Commentary

No abstract required as this is a commentary

A Simple Procedure for Extraction of Surface Protein of Salmonella Serotypes and Escherichia coli Strains Isolated from Poultry and Pigs

Salmonella and E.coli possess different surface protein structures that can induce protective immune responses. Identification of these proteins capacitates development of diverse applications in prevention and diagnosis that contribute to effectively control disease-causing enterobacteria pathogens such as Salmonella and E.coli. A simple procedure for obtaining protein complexes of Salmonella serotypes and E.coli is performed in this study. A sonication process with heat treatment of whole bacteria induced the release of protein complexes. Concentration of the protein extract was quantified using protein quantification Kits-Rapid, and protein complex profile was obtained by SDS-PAGE (Sodium dodecyl sulfate polyacrylamide gel electrophoresis) and silver staining. The concentrations of protein ranged from 29.45 to 45.35 µg/mL in the  Salmonella protein extracts, and from 25.35 to 36.72 µg/mL in the E.coli protein extracts. Six major groups of proteins from E. coli (YfiO, NipB, OmpF, YfgL, Talc, YaeT) and four major groups of proteins from Salmonella (Flagellin, OmpA, Porin, SEF21) were preliminarily determined by a simple procedure of extraction based on the molecular weight

Determinants of customer's apartment purchase intention: is the location dominant?

The purpose of this research is to identify and measure the factors affecting the intention to buy apartments of customers in Ho Chi Minh City, Vietnam. The survey carried out with the participation of 200 customers. The authors explore five factors which affect customer's apartment purchase intention include location, features, brand, finance, and subjective norm. The result from Exploratory Factor Analysis (EFA) shows that location, features, finance, and subjective norm have a significant effect on the intention to buy customers' apartments. In which, location in Ho Chi Minh City context is the most influential factor, so, it strongly confirm the research of Adair et al. (1996), Clark et al. (2006), Daly et al. (2003), Kaynak and Stevenson (2007), Opoku and AbdulMuhmin (2010), Sengul et al. (2010), Tu and Goldfinch (1996), Xiao and Tan (2007) and Wang and Li (2006). The study also proposes some recommendations to increase the attractiveness of the apartment. What is more, developers, marketers, real estate policymakers can use the results of this research to understand the needs of customers better and satisfy customers

The relationship between brand equity and intention to buy: the case of convenience stores

The research aims to identify the components of brand equity that affect consumer purchasing intentions and measure the effect of brand equity components on the intention of consumer purchases at the convenience stores in Ho Chi Minh City. The authors conduct the group discussions, expert discussion, and then analyze data from 200 valid questionnaires with four components of brand equity, namely perceived quality, brand loyalty, brand association, brand awareness. The results of Exploratory Factor Analysis (EFA) show that all four elements have a positive effect on the customer' intention to purchase in the convenience store of Ho Chi Minh City. In particular, the brand association factor has the strongest influence, followed by perceived quality, brand awareness, and brand loyalty. This research contributes that the results confirm the theory of Aaker (1991), Brown and Stayman (1992), Cobb-Walgren et al. (1995), MacKenzie (1986) in the new context of convenience stores in Ho Chi Minh City, Vietnam. Besides, the study gives some recommendations to help convenience stores improve the elements of brand equity and it, to enhance attraction for consumers

Does academic procrastination mediate the link between Facebook addiction and academic satisfaction?

Purpose: Earlier studies suggested a link between Facebook addiction and life satisfaction among university students, but the association between it and academic satisfaction and their inner influencing mechanisms still needs to be clarified. This study investigated a mediation model between Facebook addiction and academic satisfaction, with academic procrastination as a mediator. Methods: A sample of 710 students (M = 18.80, SD = 0.8; 61.5% are female) from a university in Vietnam completed measures of Facebook addiction, academic procrastination, and academic satisfaction. Simple mediation analyses were conducted using PROCESS (Model 4) to calculate the indirect effects of Facebook addiction on academic satisfaction through academic procrastination. Findings: The results indicated that Facebook addiction was positively associated with academic satisfaction among university students, and academic procrastination partially mediated the association between Facebook addiction and academic satisfaction among university students. Conclusion: These findings provide a better understanding of the relationship between Facebook addiction, academic procrastination, and academic satisfaction, which may guide targeted interventions to improve academic satisfaction among university students

Using Bioinformatics to predict potential targets of Microrna-144 in osteoarthritis

MicroRNAs are short endogenous non-coding RNA molecules, typically 19-25 nucleotides in length, which negatively regulate gene expression through binding to 3’UTR of target mRNAs, leading to repression of protein translation or target mRNA degradation. MicroRNA-144 (miR-144) was found as an abnormal expression in various diseases, including osteoarthritis (OA). We have identified increased microRNA-144 expression in early phase and end stage of OA. However, the molecular mechanism of this increase has not been yet to be determined yet. Using bioinformatics tools, we found more than 4,000 mRNAs that are predicted to be potential direct targets of miR-144, including mRNAs involved in the critical signaling pathways in OA e.g. TGFβ/Smad2/3 and WNT/β-catenin. Results from this research provide information for future ex periments to validate miR-144 potential targets

Impacts of Education and Perception on Vietnamese High School Students' Behaviors Regarding Plastic Waste : The Mediating Role of Attitude

This study was conducted to analyze the direct and indirect relationship between education, perception and behaviors towards the plastic waste of high school students in Vietnam. The study uses data from a survey of 573 high school students in Vietnam. A cross-sectional study design and questionnaire survey method were used to collect data. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA), descriptive statistics, reliability test Cronbach's Alpha and structural equation modelling (SEM) was used for statistical analysis. Research results show that: Attitude factors play an mediating role in the relationship between education, perception and behavior towards plastic waste. The ¦ndings of this study provide the basis for proposing measures to improve behaviors towards plastic waste for Vietnamese high school student