Purposes: A Case Study on Pamukkale Natural Preservation Area

The present study aims to appreciate the economic value that might be added in case the Pamukkale Natural Preservation Area is used for recreational purposes. A survey study was conducted on totally 584 visitors who checked in Pamukkale Preservation Area in the period of June 2016 - June 2017. In the Individual travel cost method, poisson regression and negative binomial regression analysis were employed; total consumer surplus values were estimated as 33 Billion and 37 Billion, respectively. In the Regional travel cost method, multiple linear regression analysis was employed and total consumer surplus value was estimated as 71 Billion (sic). In the Contingent valuation method, the logistic regression analysis was employed and total willingness to pay was estimated as 30 Billion (sic). Recreational economic value of the Pamukkale Natural Preservation Area, included in the UNESCO World Heritage List, was estimated by both methods as about 30 Billion (sic) and 71 Billion (sic), respectively.C1 [Gundogmus, Mehmet Erdemir] Adnan Menderes Univ, IIBF, Isletme Bolumu, Aydin, Turkey.[Kalfa, Veli Riza] Pamukkale Univ, Honaz Meslek Yuksekokulu, Finans Bankacilik & Sigortacilik Bolumu, Denizli, Turkey