ANALYSIS OF FACTORS ASSOCIATED WITH DECISIONS IN PURCHASING WAYANG MOTIF LEATHER CRAFT (CHISEL DECORATION) BY FOREIGN TOURIST (CASE RESEARCH AT CENTRAL INDUSTRIAL VILLAGE OF BANTUL REGENCY YOGYAKARTA)

In meeting demands of tourism, local government and the people of Yogyakarta have been developing small and medium enterprises related to products of culture and customs of Yogyakarta. Craft shops (art shops) which sell wayang motif leather crafts grow and thrive in the village of Panggungharjo Sewon, wukirsari Imogiri and Bangunjiwo Kasihan Bantul regency Yogyakarta. So with these, researchers wanted to probe what factors are taken into account by consumers in purchasing wayang motif leather crafts products (chisel painting) at the craft shops (art shop) in Bantul and which factors have the most dominant relationships in the decision to purchase them. In this research there are 9 (nine) independent variables (X) and 1 (one) bound variable (Y), namely variable that affects or relates to other variables or that is investigated in terms of its impact and relationship. Based on the data from the respondents in this research, there is potential increase of income for residents or people in Bantul Regency. Among others is by extending the market scope of the products to export orientation as indicated that many foreign tourists from European and Asian countries show interests and purchase various kinds of the products when they visited the shop in Bantul

PENGARUH PENGALAMAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT BELI ULANG MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI

This study aims to determine the effect of customer experience and trust on customer repurchase intentions of products sold at Lazada mediated by customer satisfaction. Repurchase intention is a post-purchase action caused by the satisfaction felt by consumers for products that have been previously purchased or consumed. Repurchase intention can be understood with satisfaction and trust, as consumers tend to rely on their experience after the initial transaction.The data collection method used in this research is literature study and field study. The data used in this research is primary data. The variables used in this study are customer experience and trust as independent variables, while repurchase intention as the dependent variable and customer satisfaction as the mediating variable. The sample in this study using purposive sampling technique. The data in this study were processed using AMOS. Based on the results of this study, it shows that the variables of customer experience and trust have a positive effect on customer satisfaction. Customer experience variables have no effect on customer repurchase intentions. The trust variable has a positive effect on customer repurchase intention. Customer satisfaction variables have a positive effect on customer repurchase intentions. Customer satisfaction variables can mediate the indirect effect of customer experience and trust in Lazada.coc.id customer repurchase intentions. Lazada can continue to build customer trust so that customer repurchase intentions remain high. Lazada as an online sales website should be able to guarantee customer safety in making purchases and online payments so that buyer satisfaction increases.This study aims to determine the effect of customer experience and trust on customer repurchase intentions of products sold at Lazada mediated by customer satisfaction. Repurchase intention is a post-purchase action caused by the satisfaction felt by consumers for products that have been previously purchased or consumed. Repurchase intention can be understood with satisfaction and trust, as consumers tend to rely on their experience after the initial transaction.The data collection method used in this research is literature study and field study. The data used in this research is primary data. The variables used in this study are customer experience and trust as independent variables, while repurchase intention as the dependent variable and customer satisfaction as the mediating variable. The sample in this study using purposive sampling technique. The data in this study were processed using AMOS. Based on the results of this study, it shows that the variables of customer experience and trust have a positive effect on customer satisfaction. Customer experience variables have no effect on customer repurchase intentions. The trust variable has a positive effect on customer repurchase intention. Customer satisfaction variables have a positive effect on customer repurchase intentions. Customer satisfaction variables can mediate the indirect effect of customer experience and trust in Lazada.coc.id customer repurchase intentions. Lazada can continue to build customer trust so that customer repurchase intentions remain high. Lazada as an online sales website should be able to guarantee customer safety in making purchases and online payments so that buyer satisfaction increases