ANALYSIS OF FACTORS ASSOCIATED WITH DECISIONS IN PURCHASING WAYANG MOTIF LEATHER CRAFT (CHISEL DECORATION) BY FOREIGN TOURIST (CASE RESEARCH AT CENTRAL INDUSTRIAL VILLAGE OF BANTUL REGENCY YOGYAKARTA)

Abstract

In meeting demands of tourism, local government and the people of Yogyakarta have been developing small and medium enterprises related to products of culture and customs of Yogyakarta. Craft shops (art shops) which sell wayang motif leather crafts grow and thrive in the village of Panggungharjo Sewon, wukirsari Imogiri and Bangunjiwo Kasihan Bantul regency Yogyakarta. So with these, researchers wanted to probe what factors are taken into account by consumers in purchasing wayang motif leather crafts products (chisel painting) at the craft shops (art shop) in Bantul and which factors have the most dominant relationships in the decision to purchase them. In this research there are 9 (nine) independent variables (X) and 1 (one) bound variable (Y), namely variable that affects or relates to other variables or that is investigated in terms of its impact and relationship. Based on the data from the respondents in this research, there is potential increase of income for residents or people in Bantul Regency. Among others is by extending the market scope of the products to export orientation as indicated that many foreign tourists from European and Asian countries show interests and purchase various kinds of the products when they visited the shop in Bantul