Factors Determining Impulsive Buying Behavior in Social Commerce

The development of social media and electronic commerce led to new phenomena called social commerce. Companies deploying social commerce expects consumers quickly react to their propositions and usually consumer have use social media based websites for entertainment, but not for shopping. In this context such buying behavior tends to be impulsive buying behavior which is not widely analyzed in literature. In this paper we provide overview of impulsive buying behavior online and proposed model of factors affecting impulsive buying behavior in social commerce websites. The proposed model is validated in Lithuania market

Assesing eGoverment services quality

The services in the virtual environment or electronic services contain a wide spectrum of operations starting from pure sales via internet to the pure services – free or as the part of service agreement. Electronics services are relatively new kind of activities from theoretical and practical point of view. In that context arise a question what methods should be applied in estimation of public electronic services’ quality and what dimensions should be treated as critical. The theoretical framework for public services assessment was developed taking into consideration such theoretical models as SERVQUAL and SERVPERF. The empirical survey was carried out evaluating 3 public services quality in Lithuania. The survey allowed determining users are more tend to give priority to clearness easiness of use, quality of information and technical quality

Being Social: Social Media Influence on Modern Consumer

Overwhelming use of social networks and social technologies creates new preconditions for business to social technologies deployment. These challenges are also created for consumer which led to new type of consumer nowadays identified as “social consumer”. Social consumer is term coined to describe how social technologies affect the behavior of consumer. Current paper explores opportunities and impact brought by technologies, overall social media based „landscape“ development, users „socialization“ tendencies, „socialization“ impact on buying behavior and characteristics of social consumer

Consumer Brand Engagement: Role Of Gamification

Gamification became a new attractive way to strengthen relations with consumers for companies and brands. Despite gamification is new and not clearly described phenomena companies apply different gamification techniques aiming to enhance consumers brand engagement. The paper explores gamification concepts and gamification techniques, successful gamification characteristic and gamification impact on different engagement dimensions. The proposed gamification impact on consumer brand engagement is tested empirically

Digital Business Ecosystems for regional development: evidences from EU countries pilots

Digital business ecosystems (DBE) conception started gaining popularity from 2002 and currently is widely deployed by various EU regions aiming to facilitate regional economic growth. DBE brings many benefits for SMEs enhancing competitiveness and position in the market. DBE solution vary so regions a facing problem how to selected appropriate solution and what are the key success factors for such solution implementation. This paper discuss experience from 6 DBE good practices pilot implementation identifying key success factors and providing recommendation for future DBE transfer

Internet Role in Lithuania SMEs internationalization

Small and Medium-sized Enterprises (SMEs) play a crucial role in the economic development of national economies and their growing internationalization. The development of information and communication technologies (ICT) has allowed SMEs to break different barriers, be they economic or regulatory, and to move towards more international positions of doing business. Considering the importance of ICT developments, particularly with regards to international marketing activities and the business opportunities they offer, still few researchers focus on the impact of ICT on international marketing and the internationalization issues it entails. This paper presents findings from a research project which focused upon the use of the Internet by SMEs in Lithuania. It investigates how the level of Internet use in SMEs is related to firm internationalization and Internet marketing activities. The analysis of main factors affecting successful use of ICT such as the role of the Internet in strategies of internationalization, the reduction of barriers through use of the Internet, the influence of the Internet on international marketing activities, and problems of using the Internet for internationalization

eGovernment Interoperability Issues in Lithuania

The paper analyzes the interoperability importance and role in development of eGovernment. The interoperability challenges was faced in different EU countries since 2000. System complexity, multiplicity and diversity in the public sector is posing extreme challenges to common interoperability standards the eGovernment Interoperability Frameworks (eGIFs) pose as a cornerstone for the provision of one-stop, fully electronic services to businesses and citizens. The paper analyzes eGovernment development preconditions in Lithuania, overview and good practice experience in developing eGovernment interoperability framework at EU level (European Interoperability Framework) and national levels – UK, Germany and Greece. Comparing these frameworks by different criteria the guidelines for developing eGovernment interoperability framework in Lithuania are designed. The project for Lithuania eGovernment Interoperability framework development is supported by Ministry of Interior of the Republic of Lithuania and State Science Fundation

Points for Posts and Badges to Brand Advocates: The Role of Gamification in Consumer Brand Engagement

Gamification became a new attractive way to strengthen relations with consumers for companies and brands. Companies apply different gamification techniques to increase consumer brand engagement. The paper covers the concepts of gamification, the flow state, as well as consumer brand engagement. The assumptions about gamification impact on consumer brand engagement were tested empirically through quantitative analysis of data collected with online questionnaire carried out in Lithuania. Results show a weak but positive relation between gamification and consumer brand engagement. A more integrative method for data analysis, such as structural equation modeling, should be used to assess the model still. The topic could be researched in future with regard to cross-cultural differences, different player types, and different levels of gamification

Comparative Study of Sharing Economy Business Models in Accommodation Sector

Recently, the sharing economy continued growing and creating new business models (BMs) and in turn, generating new challenges for traditional business models. As existing studies usually compare sharing economy business models versus more traditional ones in the accommodation sector, this study aims to explore differences of accommodation sector shared economy business models. This study used a comparative analysis following a framework of Business Model Canvas by Osterwalder and Pigneur (2010). The data on two shared economy business models (global Airbnb and local Trumpam.lt) was collected from secondary sources. The findings indicate that the analysed BM of Airbnb ensures their success in comparison with local company’s BM. The main differences involve many components of BM such as segments, value propositions, customer relationships, communication channels, key activities, partners, revenue streams, and costs. This study offers a starting point for accommodation sector researchers to contribute to the shared economy business models. Future research may include interviews with sharing economy company’s founders and provide a more detailed case analysis