El proceso de selección de un hotel – propuesta de modelo aplicable a los hoteles independientes de 4 estrellas en Portugal

El objetivo principal de este estudio es de poner en relieve la importancia de las variables críticas de selección utilizadas por los clientes de los hoteles de marca independiente, clasificados con cuatro estrellas, así como los factores que influyen directamente en la percepción de esas. La contribución prevista al conocimiento consiste en una propuesta de una herramienta innovadora de gestión de la información que pueda ser útil para la gestión operativa y comercial de las unidades hoteleras independiente que compiten a escala mundial en un mercado cada vez más complejo con la proliferación de canales de distribución electrónicos, herramientas de comparación de precios, y el aumento de las demandas del consumidor. Este trabajo se llevó a cabo a partir de una revisión de la literatura que pretendió describir las etapas del proceso de compra de los consumidores, prestando especial atención a la demanda de información, al análisis de alternativas y a la decisión de compra en el caso particular de los hoteles independientes. Todavía en la parte teórica, este trabajo ha identificado y organizado los atributos de servicios hoteleros considerados cruciales para la elección del cliente y los factores que influyen en esta elección. A través del análisis de diversas variables fue posible construir una propuesta de modelo conceptual con el fin de validar las variables con mayor peso en la selección de hoteles independientes clasificados con cuatro estrellas.The main aim of this study is to highlight the importance of critical variables selection used by customers of independent brand hotels, classified with four stars, as well as factors that directly influence the consumer’s perception. The expected scientific contribution of this study refers to the proposal of an innovative instrument of information management that can be useful for the commercial and operational management of these independent hotels that compete on a global scale in a market increasingly complex, keeping in mind the proliferation of electronic distribution channels, price comparison tools, and the increase of consumer demands. This thesis is based on a wide literature review which sought to describe the stages of the purchase process, focusing, in particular, on the demand for information, the analysis of alternatives and buying decision in the specific case of independent brand hotels. The theoretical part of this thesis identifies and organizes the attributes of the hotel services essential for customer choice and the factors that influence their choice. Through the analysis of several variables it was possible to build a structural model with the objective of identifying the variables with the greatest weight in the selection of independent brand hotels, ranked with four stars. Consequently, a characterization of the hospitality sector in Portugal was presented.O principal objetivo deste estudo é destacar a importância da seleção de variáveis ​​críticas usado pelos hóspedes do hotel marca independente, classificado com quatro estrelas, e os fatores que influenciam diretamente a percepção daqueles. A contribuição prevista para o conhecimento é uma proposta de informações ferramenta de gestão inovador que pode ser útil para a gestão operacional e comercial de unidades hoteleiras independentes que competem globalmente em um mercado cada vez mais complexo com a proliferação de canais distribuição eletrônica, ferramentas de comparação de preço, e crescentes exigências dos consumidores. Este trabalho foi realizado a partir de uma revisão da literatura que procurou descrever as etapas de compra do consumidor, com especial atenção para a procura de informações, análise de alternativas e a decisão de compra no caso de hotéis independentes. Ainda na parte teórica, este trabalho identificou e organizou hotéis atributos serviços considerados cruciais para a escolha do cliente e os fatores que influenciam esta escolha. Através da análise de diversas variáveis, foi possível construir um modelo conceitual proposto para validar as variáveis ​​com maior peso na selecção de hotéis independentes classificados com quatro estrelas

Are alternative accommodations a threat to hotels in Portugal?

ITC'19: XI International Tourism Congress: The image and sustainability of tourism destinations, Funchal, Portugal, Nov. 5-7, 2019The possibility to book unique accommodations around the world is growing. Since 2005 an alternative segment of accommodation is becoming a strong phenomenon in Portugal, progressively increasing in demand. There are many different types of alternative accommodations, from cheap to luxury, each operating in its own niche. In Portugal, the rise of luxury accommodations has brought new attention to the lodging sector. Traditional accommodations are also benefitting from recent travel trends. More travelers want to live and feel as a local, and less like a tourist. Today, it´s becoming more about experiencing a destination for what it is and meeting other travelers who are interested in meeting new people. Therefore, this study aims to understand the growth of tourism and alternative accommodations in Portugal, and their impact on the Hotel industry. Are alternative accommodations a threat for hotels? And what about hotel operational performance? To answer these two questions the present study examines the effects of alternative accommodations supply on two key hotel performance metrics: occupancy rate and RevPar in all Portuguese hotels for the period between 2014 and 2018.info:eu-repo/semantics/publishedVersio

El proceso de selección de un hotel – propuesta de modelo aplicable a los hoteles independientes de 4 estrellas en Portugal

El objetivo principal de este estudio es de poner en relieve la importancia de las variables críticas de selección utilizadas por los clientes de los hoteles de marca independiente, clasificados con cuatro estrellas, así como los factores que influyen directamente en la percepción de esas. La contribución prevista al conocimiento consiste en una propuesta de una herramienta innovadora de gestión de la información que pueda ser útil para la gestión operativa y comercial de las unidades hoteleras independiente que compiten a escala mundial en un mercado cada vez más complejo con la proliferación de canales de distribución electrónicos, herramientas de comparación de precios, y el aumento de las demandas del consumidor. Este trabajo se llevó a cabo a partir de una revisión de la literatura que pretendió describir las etapas del proceso de compra de los consumidores, prestando especial atención a la demanda de información, al análisis de alternativas y a la decisión de compra en el caso particular de los hoteles independientes. Todavía en la parte teórica, este trabajo ha identificado y organizado los atributos de servicios hoteleros considerados cruciales para la elección del cliente y los factores que influyen en esta elección. A través del análisis de diversas variables fue posible construir una propuesta de modelo conceptual con el fin de validar las variables con mayor peso en la selección de hoteles independientes clasificados con cuatro estrellas.The main aim of this study is to highlight the importance of critical variables selection used by customers of independent brand hotels, classified with four stars, as well as factors that directly influence the consumer’s perception. The expected scientific contribution of this study refers to the proposal of an innovative instrument of information management that can be useful for the commercial and operational management of these independent hotels that compete on a global scale in a market increasingly complex, keeping in mind the proliferation of electronic distribution channels, price comparison tools, and the increase of consumer demands. This thesis is based on a wide literature review which sought to describe the stages of the purchase process, focusing, in particular, on the demand for information, the analysis of alternatives and buying decision in the specific case of independent brand hotels. The theoretical part of this thesis identifies and organizes the attributes of the hotel services essential for customer choice and the factors that influence their choice. Through the analysis of several variables it was possible to build a structural model with the objective of identifying the variables with the greatest weight in the selection of independent brand hotels, ranked with four stars. Consequently, a characterization of the hospitality sector in Portugal was presented.O principal objetivo deste estudo é destacar a importância da seleção de variáveis ​​críticas usado pelos hóspedes do hotel marca independente, classificado com quatro estrelas, e os fatores que influenciam diretamente a percepção daqueles. A contribuição prevista para o conhecimento é uma proposta de informações ferramenta de gestão inovador que pode ser útil para a gestão operacional e comercial de unidades hoteleiras independentes que competem globalmente em um mercado cada vez mais complexo com a proliferação de canais distribuição eletrônica, ferramentas de comparação de preço, e crescentes exigências dos consumidores. Este trabalho foi realizado a partir de uma revisão da literatura que procurou descrever as etapas de compra do consumidor, com especial atenção para a procura de informações, análise de alternativas e a decisão de compra no caso de hotéis independentes. Ainda na parte teórica, este trabalho identificou e organizou hotéis atributos serviços considerados cruciais para a escolha do cliente e os fatores que influenciam esta escolha. Através da análise de diversas variáveis, foi possível construir um modelo conceitual proposto para validar as variáveis ​​com maior peso na selecção de hotéis independentes classificados com quatro estrelas

Financial balance of small independent hotels: the management view

In order to succeed in a competitive tourism world, financial balance is fundamental to hotel management. In the particular case of small independent hotels , the financial ratios and indicators analysis have been used connected with the decision-making process, which allows their survival. Prior studies related to the use of financial ratios and indicators in the hospitality industry in several countries has demonstrated that these analysis are one of the most important management tools. Hotel chains normally use global financial ratios and indicators, which provide a huge amount of information. That can be explained by the fact that they have to follow management worldwide rules. However, as in many European countries, the Portuguese corporate structure is composed by micro and small enterprises. This fact has led us to porpose a set of suitable financial ratios and indicators (liquidity, solvency, profitability, and turnover ratios and indicators) - "tableau de bord" - to be used on smal independent hotels' management. A questionnaire addressed to independent hotel managers was conducted to obtain data, which has been submitted to a statistical analysis. To characterize the finacial ratios and indicators descritpive statistics were used. The conclusion shows that despite the importance of some of the financial ratios and indicators they are not being used, which indicates an opportunity related to the proposal of a "tableau de bord" adapted to small independent hotels management.info:eu-repo/semantics/publishedVersio

Performance evaluation of small independent hotels through management accounting indicators and ratios

In order to succeed in a competitive tourism world, several management accounting techniques have been used by hoterliers. Management accounting techniques are connected with the decision-making process. Prior studies related to the characterization of management accounting in the lodging industry in several countries have recognised the ratio and indicators analysis as one of the management accounting techniques. Hotel chains use performance ratios and indicators, because thier management is accordingly with global rules. As in many other European countries, the Portugueses corporate structure directed to the independent hotel managers was conducted to obtain data, and has been submitted to a statistical analysis. In order to characterize the ratios and indicators it was used descritpive statistics. The conclusion shows that despite the importance of some of the operational ratios and indicators they are not being used, which allows some expectations relating to the proposal of a "tableau de bord" adapted to small independent hotels management.info:eu-repo/semantics/publishedVersio