Measuring Skill level integrating Administratrive Dataset and National Collective Agreement Archive

Given the group job classification and collective agreement identification code, we extracted from the national bargaining archive the skill level definition and we created a skill grades classification for the workers. We added this information to Workers History Italian Panel -Whip-, and we created a new variable which allow us to identify whether a worker is skilled or unskilled. The new skill level variable increase the possibility for a better comprehension of labour market issues as well as for new studies in the field of job risk evaluation. The sections are organized as follow: 1. creation of skill level classification from national collective agreements archive; 2. short explanation of Whip archives; 3. adding informations to Whip archives; 4. checking the consistency and coverage of the skill level variable in Whip; 5. a first interpretation of the resulting skill distribution.

Mens rea, wrongdoing and digital advocacy in social media:Exploring quasi-legal narratives during #deleteuber

#Boycotts represent digital advocacy attempts in which users publicly punish an organization as a lurata (i.e., jury), which assesses the guilty intent, the mens rea (i.e., guilty mind), from a set of visible acts, the actus reus (i.e., wrongdoings). Yet, we know little about the quasi-legal narratives advocated by users. To this aim, we developed a mixed method study of the #deleteuber boycott on Twitter. Our findings suggest that while users advocate both an Uber-specific and a shared mens rea of Uber with sharing economy firms or the tech giants of Silicon Valley, the latter narrative is the most prominent one; its use depends on whether users are part of a lurata of influencers or not. These findings provide a contribution to studies on public affairs that focus on online activism, boycotts in social media and digital advocacy because they increase our understanding of the opaque legal motivations that provoke boycotters. Also, they highlight that social media blurs the boundaries between boycotts directed at the firm from the boycotts arising indirectly due to the shameful acts of the industry or peers

Electronic Word-of-Mouth Communication and Consumer Behaviour - An Exploratory Study of Danish Social Media Communication Influence

The rapid adoption of social media, along with the easy access to peer information and interactions, has resulted in massive online word-of-mouth communication. These interactions among consumers have an increasing power over the success or failure of companies and brands. Drawing upon word-of-mouth communication and consumer behaviour theories, this paper investigates the use of word-of-mouth communication through social media among a group of Danish consumers. The findings suggest that electronic word-of-mouth communication among friends and peers affect consumer behaviour. Additionally, peer communication is perceived as more objective and therefore found more reliable than companies’ brand communication. Furthermore, negative word-of-mouth is perceived as more trustworthy compared to positive messages, which are often believed to be too subjective. The research findings emphasise the importance one has to assign to social media as a source of reputation for companies and brands, which eventually impact consumers’ choices

Measuring Corporate Reputation using Sentiment Analysis

In recent years, new digital media have become important for social networking and content sharing. Due to their large diffusion, social media platforms have also both increased the strategic importance of managing corporate reputation and rendered this more difficult. Companies are increasingly apprehensive about information and opinions that can spread through online communities rapidly without any control. While social media platforms increase the power of stakeholders, they also represent a large-scale source of information about feelings, opinions and sentiments of people that allow us to measure and monitor reputation through the analysis of user generated content in real-time. In this paper, we show how social media content can be used to measure the online reputation of a company. Furthermore, we present an open platform that uses a sentiment analysis algorithm on twitter traffic to monitor the real time evolution of company reputation

Does Culture Matter? Measuring Cross-Country Perceptions of CSR Communication Campaigns about COVID-19

The COVID-19 pandemic has brought several challenges to businesses and societies. In response, many corporations have supported local communities and authorities in the management of the pandemic. Although these initiatives, which can be considered forms of corporate social responsibility (CSR), were highly coupled with explicit CSR communication campaigns, little is known about whether these campaigns were effective. Previous research indicates that culture can shape people’s perceptions of CSR initiatives and communications, suggesting that businesses pay attention to careful consideration of cultural norms for effective CSR communication. However, the COVID-19 pandemic as a new CSR setting may challenge earlier findings. This study empirically investigates whether three cultural factors (individualism/collectivism, uncertainty avoidance, and power distance) affect public perceptions measured as recall of and favorability towards corporate COVID-19 response initiatives across six countries. Findings from a representative survey of adults across these countries show that respondents in individualistic and collectivistic countries recall these CSR communication campaigns about these corporate COVID-19 response initiatives quite differently, and these are related to differences in power distance and uncertainty avoidance. However, no difference was found in overall corporate favorability, indicating that cultural factors did not affect levels of favorability towards such initiatives. This, we argue, can be explained by the global dimension of the COVID-19 pandemic, which is the context of these CSR initiatives. This study contributes to CSR communication literature with empirical findings from a global pandemic setting. It offers businesses and managers empirical grounds to understand the communicative impact of COVID-19 response initiatives, which can inform future CSR actions

La solidarietà connettiva. Coworking e la ricomposizione del lavoro cognitivo

2openopenArvidsson, Adam; Colleoni, ElanorArvidsson, Adam; Colleoni, Elano