Alter ego, state of the art on user profiling: an overview of the most relevant organisational and behavioural aspects regarding User Profiling.

This report gives an overview of the most relevant organisational and\ud behavioural aspects regarding user profiling. It discusses not only the\ud most important aims of user profiling from both an organisation’s as\ud well as a user’s perspective, it will also discuss organisational motives\ud and barriers for user profiling and the most important conditions for\ud the success of user profiling. Finally recommendations are made and\ud suggestions for further research are given

Digital Media Use: Differences and Inequalities in Relation to Class and Age

This paper takes a national perspective on issues of digital media use. The paper draws upon the OfCom Media Literacy 2013 survey to explore how digital media use varies in regard to two major social variables – class and age. Both class and age feature predominantly in UK policy on digital access and use. Class and age are invoked as either things that create barriers to access or as issues to be addressed and managed through using digital media. Despite the large body of work on the 'digital divide' there is a more limited literature that explicitly addresses class. The paper seeks to act as an empirical reference point for the development of further debate around the links between class and digital media use. The paper presents a factor analysis of the OfCom data that identifies five main areas of digital media use. These five factors are then subjected to a multiple analysis of variance to explore the effects across, between and within age and class categories. A cluster analysis based on the factors identifies seven main 'User Types' that are again compared across class and age. The paper finds that class and age act relatively independently as predicators of digital media use and neither compound nor mitigate each other's effects. Importantly the paper notes that the greatest levels and breadth of Internet use can be found in NRS social class groups AB and to an extent C1. In contrast the greatest levels of non-use and limited use can be found in NRS social class groups DE. In conclusion the paper notes that age still acts as the major explanatory variable for overall use and some specific types of use, but that class also independently acts to explain patterns of digital media use. As a result any simplistic policy expectations that digital access and use issues will become less relevant as age demographics change have to be questioned

Liquid networks and the metaphysics of flux: ontologies of flow in an age of speed and mobility

It is common for social theorists to utilize the metaphors of ‘flow’, ‘fluidity’, and ‘liquidity’ in order to substantiate the ways in which speed and mobility form the basis for a new kind of information or network society. Yet rarely have these concepts been sufficiently theorized in order to establish their relevance or appropriateness. This article contends that the notion of flow as utilized in social theory is profoundly metaphysical in nature, and needs to be judged as such. Beginning with a discussion of the accelerating timescape that characterizes the network society, it will then move on to examine three main issues with this ‘metaphysics of flux’. First, that the concept of flows unjustly privileges the process of becoming and, as a result, is unable to account for the materiality, substantiality, and agency of the objects being mobilized, and the contingency of their mediation. Second, that it posits the accelerating tendencies of capital as an ontological inevitability, thus discounting resistance to such forces. Finally, that it ignores the human faculty for reason and speculative thought in developing alternative means of political praxis. The solution, it will be argued, is not to abandon metaphysical accounts of the network society, but rather to challenge those accounts that, in exhibiting a crude empiricism, work to justify the status quo