Studying web 2.0 interactivity: a research framework and two case studies

With more than one third of the world’s population being online, the Internet has increasingly become part of modern living, giving rise to popular literature that often takes a teleological and celebratory perspective, heralding the Internet and Web 2.0 specifically, as an enabler of participation, democracy, and interactivity. However, one should not take these technological affordances of Web 2.0 for granted. This article applies an interaction framework to the analysis of two Web 2.0 websites viewed as spaces where interaction goes beyond the mere consultation and selection of content, i.e., as spaces supporting the (co)creation of content and value. The authors’ approach to interactivity seeks to describe websites in objective, structural terms as spaces of user, document, and website affordances. The framework also makes it possible to talk about the websites in subjective, functional terms, considering them as spaces of perceived inter-action, intra-action and outer-action affordances. Analysis finds that both websites provide numerous user, document, and website affordances that can serve as inter-action or social affordances

Multifaceted companion devices: applying the new model of media attendance to smartphone usage

This study inspects the relationship between outcome expectations, habit strength, and smartphone usage by attempting to validate the new model of media attendance (NMMA) (LaRose and Eastin, 2004) , a social-cognitive theory of uses and gratifications. The fast adoption rate of smartphones, and their inherent characteristics as convergent, always-on, always-connected devices, warrant a closer look into user habitualization of this medium. Using a sample of 481 smartphone users selected from a larger panel, we were able to support the NMMA, although surprisingly no significant effect of habit strength on smartphone usage was found. While some uncertainties connected to the method are noted, this suggests a more complex reality, in which habitualization of a convergent media device does not necessarily implicate a significant rise in usage

Teenage uploaders on YouTube: networked public expectancies, online feedback preference, and received on-platform feedback

This article focuses on teenage YouTube uploaders' networked public expectancies when posting a video. These expectancies allow uploaders to cope temporarily with the uncertainty of who exactly will view their video. The results indicate that teenage uploaders strongly expect viewers that are situated close to them in both geographic and socio-demographic terms. Furthermore, we discuss the uncertainty-reducing properties of online feedback. We propose that different types of online feedback are preferred to verify the prior networked public expectancies. An effect of the identified online public expectancy (viewers with a similar interest/activity) is found for the importance of feedback both on the platform (e.g., views, comments) and off the platform (e.g., interaction on a social-network site). The identified offline public expectancy (friends/family) affects the importance attributed to off-platform feedback. Surprisingly, no effect of the unidentified online public expectancy (the general public) was found on on-platform feedback. This finding, in conjunction with the low expectancy of this group, raises the question of whether teenagers either cannot conceive this ambiguous mass public, or, if their expectancies are accurate, whether they are aware of the fact that only a small fraction of the videos on YouTube reach notable popularity. Therefore, in a second study, we test the accuracy of the online networked public expectancies by testing their effects on the longitudinal growth of actual feedback (views, comments, and rates). The results provide modest evidence that teenage uploaders have accurate online public expectancies

Open innovation processes in living lab innovation systems: insights from the LeYLab

Living labs have emerged on the crossroads of the open innovation and user innovation frameworks. As open innovation systems, living labs consist of various actors with each playing their specific role. Within this article, we will take an open innovation perspective by analyzing the knowledge spill-overs between living lab actors through three in-depth innovation case studies taking place within the LeYLab living lab in Kortrijk, Belgium. The results illustrate how living labs foster the three open innovation processes of exploration, exploitation, and retention. From our analysis, we conclude that living labs are particularly useful for exploration and, to a lesser extent, exploitation. In terms of retention, living labs seem to hold a large potential; however, the success and the nature of the innovation processes depend on the sustainability of living labs, the number of innovation cases, and the alignment of these cases with the living lab infrastructure. Based on these findings, a concrete set of guidelines is proposed for innovating in living labs and for setting up a living lab constellation. - See more at: http://timreview.ca/article/743#sthash.1DkRkCxW.dpu

User characteristics for customer involvement in innovation processes : deconstructing the Lead User-concept

Despite the growing evidence of the beneficial nature of customer and user involvement in new product or service development, research into user types and customer characteristics for innovation is still scarce. One notable exception can be found in the literature dealing with the so-called Lead User. Although there is a substantial research corpus dealing with Lead User innovation, the integration of Lead Users or Lead User-methods is definitely not common within most firms. We believe that disentangling the Lead Userconcept into more concrete user types and customer characteristics would benefit and optimize user involvement in innovation processes. Within this paper, we describe six user types based on five dimensions, associated with the Lead User-concept and abstracted from various literature streams. We further propose some guidelines for an optimal integration of these users within innovation methodologies and sketch out some lines for future research

The role of an omnipresent pocket device : smartphone attendance and the role of user habits

Smartphones are convergent, always-on pocket devices that have taken up an important role in the life of their users. This warrants a closer look into how this medium is used in every-day situations. Are goal-oriented incentives the main drive for smartphone usage, or do habits play a critical role? This study with 481 Belgian smartphone users attempts to describe the precedents of smartphone attendance by validating the model of media attendance (MMA), a social-cognitive theory of uses and gratifications (LaRose & Eastin, 2004). We surprisingly did not find evidence for a significant effect of habits on smartphone usage. We suggest two explanations. First, we suggest some uncertainties concerning the MMA methodology. Second, we suggest a more complex reality in which several habitual use patterns are shaped, dependent on user, context and device. This warrants a more in-depth study, using more advanced measures for smartphone usage and habit strength

Introducing smart grids in residential contexts : consumers' perception of smart household appliances

A more energy efficient supply and demand in household settings is high on the agenda. Smart grids, smart meters, demand side management and smart appliances play a crucial role in this context. Many stakeholders are involved, but the exact role of the customer is often neglected. More specifically, his opinion, attitude, drivers or barriers towards new ways of energy consumption and energy management. This paper employs a user-centric perspective. It aims at mapping consumers perception of the possibilities of demand side management through smart household appliances. A quantitative survey was conducted among 500 households spread over Flanders, Belgium. In this paper, the results of this survey with regard to the respondents perception of smart appliances are presented. The Technology Acceptance Model was used as the theoretical framework to measure these perceptions