Design estratégico para promover Interações Cidade-Cidadão

Just as people are crucial to places’ existence, they are also essential to their brand. Motivated by the curiosity to explore the role of citizens in city branding, this research was undertaken by investigating extant theories, practices and – most importantly – citizens’ opinions on participating in the city branding process. The key research finding was that citizens’ perceptions of the city are formed by their experiences: in the city, including the physical and virtual space of the city, and with the city, through their interactions with its other inhabitants. This presented an opportunity to provide pragmatic guidelines to city marketers and governments to assist the development of citizen-centric branding initiatives led by strategic design. An Interactions framework was developed, placing citizens’ perceptions at its core and mobilising interactions across three levels: where the interactions can take place, who can aid the interactions and how designers can facilitate interactions to invoke participation. It became evident that design-led interactions can generate innovative ways of city branding. Keywords: city branding, city brand management, City-Citizen Interactions, strategic design.Assim como as pessoas são cruciais para a existência de lugares, eles também são essenciais para a sua marca. Motivada pela curiosidade de explorar o papel dos cidadãos na marca da cidade, esta pesquisa foi realizada investigando as teorias existentes, práticas e sobretudo as opiniões dos cidadãos sobre a participação no processo de marca da cidade. O principal resultado da pesquisa foi que as percepções dos cidadãos sobre a cidade são formadas por suas experiências: na cidade, incluindo o espaço físico e virtual da cidade, e com a cidade, por meio de suas interações com seus outros habitantes. Isto apresentou uma oportunidade de fornecer diretrizes pragmáticas para os comerciantes da cidade e governos para auxiliar o desenvolvimento de iniciativas centradas no cidadão lideradas pelo design estratégico. Uma estrutura de Interações foi desenvolvida, colocando as percepções dos cidadãos em seu núcleo e mobilizando interações em três níveis: onde as interações podem ter lugar, quem pode ajudar as interações e como os designers podem facilitar as interações para invocar a participação. Tornou-se evidente que interações direcionadas pelo design podem gerar formas inovadoras de marca da cidade.Palavras-chave: marca da cidade, gestão da marca da cidade, Interações Cidade-Cidadão, desenho estratégico

Controlled Vocabulary Enhancement through Crowdsourcing: Project Andvari, Micropasts, and Public Quality Assurance

Proceedings paper published by Society of American Archivists. Presented at conference in 2015 in Cleveland, OH (http://www2.archivists.org/proceedings/research-forum/2015/agenda#papers). Published by SAA in 2016.This paper presents an experimental approach of using crowdsourcing to test controlled vocabularies for digital collections of cultural objects. For a digital humanities initiative project, Project Andvari, which is intended to create a digital portal of early medieval northern European artifacts, it was recognized that there was a need to develop a semantically structured iconographic thesaurus to describe the iconographic content of distributed artefactual collections from a variety of contributing institutions. This paper discusses a workflow of planning and development process of controlled vocabularies for the project and a testing process of the vocabularies to determine both the usability of controlled vocabularies and the feasibility of quality assurance approach. This paper demonstrates an applicability of crowdsourcing in developing controlled vocabularies

Design estratégico para promover Interações Cidade-Cidadão

Just as people are crucial to places’ existence, they are also essential to their brand. Motivated by the curiosity to explore the role of citizens in city branding, this research was undertaken by investigating extant theories, practices and – most importantly – citizens’ opinions on participating in the city branding process. The key research finding was that citizens’ perceptions of the city are formed by their experiences: in the city, including the physical and virtual space of the city, and with the city, through their interactions with its other inhabitants. This presented an opportunity to provide pragmatic guidelines to city marketers and governments to assist the development of citizen-centric branding initiatives led by strategic design. An Interactions framework was developed, placing citizens’ perceptions at its core and mobilising interactions across three levels: where the interactions can take place, who can aid the interactions and how designers can facilitate interactions to invoke participation. It became evident that design-led interactions can generate innovative ways of city branding. Keywords: city branding, city brand management, City-Citizen Interactions, strategic design.Assim como as pessoas são cruciais para a existência de lugares, eles também são essenciais para a sua marca. Motivada pela curiosidade de explorar o papel dos cidadãos na marca da cidade, esta pesquisa foi realizada investigando as teorias existentes, práticas e sobretudo as opiniões dos cidadãos sobre a participação no processo de marca da cidade. O principal resultado da pesquisa foi que as percepções dos cidadãos sobre a cidade são formadas por suas experiências: na cidade, incluindo o espaço físico e virtual da cidade, e com a cidade, por meio de suas interações com seus outros habitantes. Isto apresentou uma oportunidade de fornecer diretrizes pragmáticas para os comerciantes da cidade e governos para auxiliar o desenvolvimento de iniciativas centradas no cidadão lideradas pelo design estratégico. Uma estrutura de Interações foi desenvolvida, colocando as percepções dos cidadãos em seu núcleo e mobilizando interações em três níveis: onde as interações podem ter lugar, quem pode ajudar as interações e como os designers podem facilitar as interações para invocar a participação. Tornou-se evidente que interações direcionadas pelo design podem gerar formas inovadoras de marca da cidade.Palavras-chave: marca da cidade, gestão da marca da cidade, Interações Cidade-Cidadão, desenho estratégico

Using a digital participatory approach to facilitate inclusivity in Jordanian heritage sites: Stakeholders’ requirements and a proposed system

The combination of social engagement engines and immersive technologies, such as virtual reality (VR), augmented reality (AR), and digital twins holds great potential for the development of tourism industry during the designing and planning stages. When introduced to experts, this innovative approach allows us to advance creative solutions while keeping the community engaged and enhancing the decision-making process. Virtual designing and planning processes can significantly transform the workflows of professionals and promote inclusive practices in all Jordanian archaeological and heritage sites, particularly those involved in the “Accessible Tourism” project. This article presents an exploratory quantitative study conducted through a comprehensive literature review and participatory interviews. The study involved 23 participants from the “Accessible Tourism” project. It focused on identifying professionals' barriers affecting the application of inclusivity in historical sites. Additionally, the study defined challenges and requirements to determine digitally inclusive applications. The study results highlighted the challenges faced by stakeholders and experts in developing inclusivity in built heritage sites in Jordan, such as interdepartmental communication, historic preservation constraints, and comprehension of accessibility codes. It also addressed the difficulties in engaging users with disabilities or marginalized communities in developing inclusive facilities. Based on these findings, a unique framework for remotely analysing target users within an immersive environment is proposed. This framework has been developed in collaboration with key stakeholders and set the stage for further research and collaboration. Future research should emphasize the importance of inclusive practices and user involvement in designing accessible and enriching tourism experiences at Jordan's heritage sites

A Comparative Study of National Design Policy in the UK and South Korea

EThOS - Electronic Theses Online ServiceGBUnited Kingdo

National support for design, the development of propositional models

Many governments around the world acknowledge the role and value of design and have formulated design policies that include national business support programs in design, and that invest in building the capacity of their design sectors. These policies, however, heavily depend on national political and economic contingencies, and thus are subject to change and revision with the advent of each new administration. The alternative-leaning more heavily on nongovernmental organizations and regional design bodies-has its benefits but would also be subject to economic and political turns of fate. This paper reports on an investigation of national design policies in the UK and South Korea and explores some alternative models for developing and implementing these policies. The authors, who hail from Brunel, Loughborough, and Lancaster universities, presented the models to roughly a dozen participants from the design communities in several nations. They found that although no single model was chosen by a majority of respondents, most felt that there had to be some government involvement and endorsement of the policy for it to achieve any success