Comunicação e diversidade: a relação entre os valores cooperativistas e a prática organizacional

The cooperativism is a self-managed activity guided by values that aim to promote the social and economic development of communities where they settle. Based on these principles, this article analyzes how racial and gender diversity are incorporated in the communication of credit unions. We analyze the posts on Facebook made by the three largest credits Union´s systems in Brazil in 2018. We also interviewed the communication’s coordinators of these credit unions and the Serviço Nacional de Aprendizagem do Cooperativismo (Sescoop). All material obtained was analyzed using the content analysis method.  This research reveals these credit unions and Sescoop understand that communication can contribute to the effectiveness of the cooperativisms principles, although it is not possible to verify the gender and racial diversity in their communication. Keywords: Credit Cooperativism. Communication. Diversity. Representation.El cooperativismo es una actividad autogestionada guiada por valores que buscan el desarrollo social y económico de las comunidades. Basándose en estos principios, este artículo analiza cómo se manifiesta la diversidad racial y de género en la comunicación de las cooperativas de crédito. Analizamos las publicaciones realizadas en 2018 en Facebook por los tres mayores sistemas de crédito cooperativo de Brasil, y entrevistamos a los responsables de su comunicación y al Servicio Nacional de Aprendizaje Cooperativo (Sescoop). Todo el material obtenido fue analizado mediante el método de análisis de contenido. Los resultados obtenidos revelan que las cooperativas y el Sescoop entienden la comunicación como un espacio que puede contribuir a la implementación de los principios, sin embargo, no fue posible verificar la incorporación de la diversidad en la comunicación. Palabras clave: Cooperativas de crédito. Comunicación. Diversidad. Representación.O cooperativismo é uma atividade autogestionária guiada por valores que buscam o desenvolvimento social e econômico das comunidades. Baseado nesses princípios, este artigo analisa como se manifesta a diversidade racial e de gênero na comunicação do cooperativismo de crédito. Foram analisadas publicações realizadas em 2018 no Facebook pelos três maiores sistemas de crédito cooperativo do Brasil, e entrevistados os responsáveis pela comunicação deles e do Serviço Nacional de Aprendizagem do Cooperativismo (Sescoop). Todo o material obtido foi analisado com o método da análise de conteúdo. Os resultados obtidos revelam que as cooperativas e o Sescoop compreendem a comunicação como um espaço que pode contribuir para a efetivação dos princípios, entretanto não foi possível verificar a incorporação da diversidade na comunicação. Palavras-chave: Cooperativismo de Crédito. Comunicação. Diversidade. Representação

Brazilian Flora 2020: Leveraging the power of a collaborative scientific network

International audienceThe shortage of reliable primary taxonomic data limits the description of biological taxa and the understanding of biodiversity patterns and processes, complicating biogeographical, ecological, and evolutionary studies. This deficit creates a significant taxonomic impediment to biodiversity research and conservation planning. The taxonomic impediment and the biodiversity crisis are widely recognized, highlighting the urgent need for reliable taxonomic data. Over the past decade, numerous countries worldwide have devoted considerable effort to Target 1 of the Global Strategy for Plant Conservation (GSPC), which called for the preparation of a working list of all known plant species by 2010 and an online world Flora by 2020. Brazil is a megadiverse country, home to more of the world's known plant species than any other country. Despite that, Flora Brasiliensis, concluded in 1906, was the last comprehensive treatment of the Brazilian flora. The lack of accurate estimates of the number of species of algae, fungi, and plants occurring in Brazil contributes to the prevailing taxonomic impediment and delays progress towards the GSPC targets. Over the past 12 years, a legion of taxonomists motivated to meet Target 1 of the GSPC, worked together to gather and integrate knowledge on the algal, plant, and fungal diversity of Brazil. Overall, a team of about 980 taxonomists joined efforts in a highly collaborative project that used cybertaxonomy to prepare an updated Flora of Brazil, showing the power of scientific collaboration to reach ambitious goals. This paper presents an overview of the Brazilian Flora 2020 and provides taxonomic and spatial updates on the algae, fungi, and plants found in one of the world's most biodiverse countries. We further identify collection gaps and summarize future goals that extend beyond 2020. Our results show that Brazil is home to 46,975 native species of algae, fungi, and plants, of which 19,669 are endemic to the country. The data compiled to date suggests that the Atlantic Rainforest might be the most diverse Brazilian domain for all plant groups except gymnosperms, which are most diverse in the Amazon. However, scientific knowledge of Brazilian diversity is still unequally distributed, with the Atlantic Rainforest and the Cerrado being the most intensively sampled and studied biomes in the country. In times of “scientific reductionism”, with botanical and mycological sciences suffering pervasive depreciation in recent decades, the first online Flora of Brazil 2020 significantly enhanced the quality and quantity of taxonomic data available for algae, fungi, and plants from Brazil. This project also made all the information freely available online, providing a firm foundation for future research and for the management, conservation, and sustainable use of the Brazilian funga and flora