Antecedents of consumer willingness to disclose personal data

Using an innovative Value-based Self-Disclosure model, this paper examines the motivating factors in consumer decisions to disclose information to a firm requesting personal data online. It focusses on the costs and benefits customers associate with disclosure, and how they relate to privacy concerns. We conducted a controlled experiment in which we manipulated two situational factors: request context and data quantity. We gathered 252 subjects from a panel of French Web users and conducted the experiment online. We used a SEM-PLS approach to validate the measures and test the hypotheses. The quantity of data requested is shown to have no impact on customer value perceptions. The request context (and most notably, greater levels of customization) only has a significant impact on customer enjoyment. Not all four dimensions of value are important and cognitive costs and benefits appear to outweigh affective ones. Two specific perceived value dimensions - usefulness and psychological costs - are major determinants of self-disclosure intentions, and privacy concerns only influence behavioral intention indirectly through these two value dimensions. By encompassing both individual-level (i.e., privacy concern) and contextual-level factors (context of the request, data quantity and perceived costs and benefits), the VSD model offers a comprehensive explanatory framework. In addition to theoretical literature contributions on self-disclosure and privacy issues, our results offer useful implications for e-business, addressing the increasingly urgent question of how to elicit useful personal data from customers without losing their business

Young Europeans’ motivations, fears, needs and requirements regarding electronic identification: some comparative results from focus groups in four EU27 countries

Moves towards an Information Society have, in most cases, enhanced the central problem of control over access to identity information. Until now, there has been little research concerning peoples’ perceptions (both in terms of risks and motivations) towards 1/ electronic identification (i.e. electronic disclosure of personal data) 2/ the adoption of some specific electronic identification systems (such as biometrics) in particular. The paper presents the results of a qualitative study - two focus groups were run in four European countries (France, Spain, Germany and the United Kingdom) - aiming to better understand young European peoples’ (15 to 25 year olds) motivations, fears, needs and requirements regarding electronic identification and online self-disclosure. In total, 76 young people took part in the focus groups. The discussions were transcribed and then translated into English before undertaking a double textual analysis using Alceste© and Wordmapper© software. The results from the two textual analyses show both resemblances and disparities concerning the perceptions and motivations of young Europeans to reveal personal details online and to adopt such identification technologies. The similarities more particularly relate to: 1) the perceived risks related to the collection of personal data on line; and 2) the lack of knowledge and confidence towards public regulation. The comparative analysis confirms the cultural differences regarding these topics but also shows some similar views. Finally, most young people interviewed would like more control and better regulation concerning the data they provide. Implications for academics, practitioners and policy makers are provided

Willingness to provide personal data on the Internet and privacy concerns

Our research examines the manner in which Web users choose between participation in the Internet economy and protection of their personal data. We study the influence of various contextual elements (e.g. the privacy policies posted on sites) and individual characteristics (e.g. privacy concern) on willingness to communicate personal data online. An experimental study carried out on a sample of students provides the framework for testing a conceptual model. The impact of privacy concern on Web users’ attitude is confirmed. Privacy policies and the amount of data requested are also shown to influence willingness to self-disclose. Finally, our findings establish that situational factors have a greater impact on the decision to provide personal data than personal convictions

Communication de données personnelles sur internet : Incidence des attributs contextuels et individuels

National audienc

Systèmes et échanges d’informations de santé : quel management, quelle sécurité ?

La dématérialisation des données de santé est devenue réalité. Elle engendre des gains de temps, de productivité et de qualité des soins évidents. Mais elle occasionne aussi de nouveaux risques que les professionnels de santé, les établissements de santé, les réseaux de santé, et tout organisme participant au système de santé doivent prendre en compte. La sécurité et la confiance numériques dans le domaine de la santé sont à mettre en place dans leurs aspects légaux, pratiques et organisationnels. L’aspect légal se structure visiblement. Restent à faire progresser les aspects techniques, pratiques et organisationnels qui impliquent des compétences nouvelles, et des professionnels formés

Adoption of new identity-based services: proposition of a conceptual model based on TAM, DOI and perceived risks

With the introduction of digital media, publicly available networks and the development of the Information Society, identity has become a pressing contemporary issue with wide ranging implications. Identity is a complex concept and a problematic issue, in which countries, businesses and the public engage. All sectors – whether public or private- are thus requiring increasingly efficient and secure means with which to identify the people behind transactions and to authenticate their identity, especially electronically. Identification is the process whereby an entity is recognized and its identity established. RFID and biometrics are some of the most famous new means of electronic identification (eID). Studies on identification systems covering technological, economic, social and legal aspects have provided some concrete support to the development of these tools. However, one key aspect for the adoption of eID has not yet been widely studied, if at all: the key determinants of the citizens’ intentions to adopt such services. This paper aims to fill this gap by investigating key determinants of people’s intent to adopt new identity-based services. A conceptual model based on TAM and DOI theories was proposed, including other individual determinants of technology adoption such as perceived risks, privacy concerns, innovativeness and trustworthiness

A comparative approach to technology adoption: Explaining inter-technology variation in behavioral intention to adopt

This article takes a fresh approach to technology adoption, using a detailed comparison between adoption decision-making on a variety of eID technologies to illuminate the theoretical question of how technology’s characteristics influence the antecedent factors of behavioural intention to use. Selecting four characteristics whose relevance is suggested but not really tested by the existing literature, namely the hedonic or utilitarian ways the technology is used, the familiarity of the technology for the user, the level of state intervention in the implementation or regulation of the technology use and the potential privacy intrusion the technology represents, we investigate whether diversity in these characteristics accounts for variation in the technology-adoption model. The model developed and used in this research is an integration of selected elements from TAM and DOI which enables a precise analysis of the technology adoption process. Using hypothesized scenarios in a survey among 3,947 people from 4 EU27 countries, this study provides empirical evidence –through SEM-PLS analysis- of individual decision-making processes, demonstrating that the variables measured in TAM-based models should be taken into account along with the characteristics of the individual technology considered

L’influence du packaging sur la qualité perçue : le rôle médiateur de la congruence

L’objectif de cet article est d’analyser l’influence des composantes physiques du produit sur la qualité perçue. Une expérimentation menée sur 400 répondants montre l’influence du type d’ingrédient (cassis/caramel) associé au cidre et de sa présence (vs. absence) visuelle sur le packaging sur les évaluations du produit (goût, odeur, couleur, agrément et fraîcheur). Elle permet également de mettre en évidence le rôle médiateur de la congruence lors du processus d’évaluation des composantes du produit en tant qu’indicateurs de qualité