Private label products as experience goods

Food retailing has become more concentrated and private label goods have spread over the last 40 years. Using a two-stage model in which consumers become informed about the quality of the good only in period 2, we examine what determines the presence or absence of private label experience goods in supermarkets. Our most novel result is that in the case of products purchased infrequently, producing a reputable private label is not sustainable. Retailer bargaining power increases the likelihood of a private label good being produced. Evidence from France is consistent with the main propositions

The impact of labels on the competitiveness of the European food label supply chain

The report studies the impact of private labels on the competitiveness of the European food processing industry and investigates whether a system of producer indication may improve the functioning of the food supply chain. The impact is studied using economic theory and empirical and legal analysis. The study is completed with an impact assessment

Modernisation de la politique communautaire de concurrence. Régime d'autorisation ou d' exception légale?

The European Commission recently considered abolishing thé notification sys-tem and to focus on a régime of ex post investigation.Our objective is to show that a better understanding of markets can justify this reform. When thé précision of thé compétition authority's analysis is not high enough, an ex ante control, like thé notification System, is préférable. On thé other hand, if décision accuracy improves, an ex post investigation régime achieves a higher social welfare.<br/

Competition policy and agreements between firms

The European Commission recently considered abolishing the notification system and focusing on a regime of ex post investigations.Our objective is to show that a better understanding of markets can justify this reform. When the precision of the competition authority's analysis is not high enough, an ex ante control, like the notification system, is preferable. On the other hand, if the decision accuracy improves, an ex post investigation regime achieves a higher social welfare

Consumers' Decision between Private Labels and National Brands in a Retailer's Store: A Mixed Multinomial Logit Application

We propose to analyze the determinants of consumers' brand decision within a retailer store using a multinomial mixed logit approach. For the consumers' choice, national brands compete with private labels (both me-too product and high quality store brand). We first find that the standard private label (me-too), independently of the price effect, performs better than all national brands in terms of consumers' utility. Second, the high-quality private label does not reach its target yet in term of consumers' acceptance due to a poor product characteristics perception. Last, it appears that households' objective socioeconomic variables (income, education and household size) do not play any role in private label perception, whereas objective consumption behaviour (store loyalty) clearly favours store brand perception. We find that consumers have a lower private label demand elasticity than the low store loyal ones.Brands, consumers' choice, mixed logit model, willingness to pay., Consumer/Household Economics, D12, L81, Q13,