CSR and tourism development: greening the accommodation sector in Malaysia

One of the core resources for destination appeal stems from the availability of quality accommodation. As destinations compete to improve their global ranking, those responsible for managing the hotel and accommodation sector will play a major role in the delivery of positive destination image. Hotels like any other product must, like any market-driven business, become attractive “products”. The need to improve skills, particularly those of the front-line service staff, in communicating its corporate responsibility to society effectively to target markets is seen to be critical. This research paper reports on the findings of a fourteen months study on “Redefining Tourism Management: Identifying Critical Success Factors on Tourism Sustainability and Corporate Social Responsibility” in Malaysia. It examines the challenges faced by the hotel industry as guests become more selective in terms of accommodation choices while on vacation and comparatively seen as a reflection of their lifestyle at home. A qualitative approach to in-depth interviews was conducted with 64 respondents. This included outbound travel agencies and inbound tour operators, accommodation facilities, tourism related non-government organisations and international tourists vacationing in Malaysia. The evidence has shown that corporate social responsibility can no longer be seen as a trend but has implications on the sustainability of the business and may improve market share in the long term

Motivation of Airbnb Host: Evidence From Pre-COVID Study In Sabah, Malaysia

Airbnb, or also known as peer-to-peer accommodation has gained popularity in the hospitality industry. By using an online platform to align a guest's different needs with a host, a unique customized accommodation experience can be created. The guest side on motivation, perception, and satisfaction in participating in this platform have been often investigated. This paper explores the host perspective on what motivates them to become Airbnb host in the context of Sabah, Malaysia. Qualitative approach was selected with semi-structured interview were conducted among 16 Airbnb host located all over the state, in a six-month pre-COVID period (late 2019 to early 2020). Transcriptions were coded, analyzed, and structured into qualitative narrations. Using a Social Exchange Theory, intrinsic factors such as social benefits, passion on learning new culture, enjoyment in receiving recognition were identified in motivating host to participate in Airbnb. Other includes, extrinsic motivation, such as economic and monetary reasons. The findings provide insight into the host viewpoint, resulting in outcomes that can be used to draw more hosts that can provide a high-quality experience for guests in the future. At the same time, the research results are expected to contribute to sustainability of the peer-to-peer accommodation platform. Furthermore, this study recommends having a comparative study pre vs post COVID period to explore the motivations factors that could be affected by the pandemic

Perceived value in peer-to-peer (P2P) accommodation: A case of Airbnb / Izyanti Awang Razli, Salamiah A. Jamal and Mohd Salehuddin Mohd Zahari

Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world. This online platform which is also known as Peer-to-Peer (P2P) accommodations functioned through which ordinary people rent out their spaces as accommodation for tourists. This new and evolving sector of access-based hospitality service poses few questions for the future direction of the hospitality industry. Therefore, the main purpose of this study is to analyse the dimensionality of the concept of perceived value in P2P accommodation, adapting the PERVAL scale of measurement. Five dimensions will be studied which inclusive of functional value, value for money, emotional value, social value and novelty value. These dimensions will be tested on how it may contribute to the overall perceived value in P2P accommodation. The proposed study which is quantitative in nature attempt to collect primary data via web based questionnaire. Data will be analysed using SPSS version 22.0. The results will be used to develop potential marketing strategies for the P2P accommodation industry consequently. Management implications and academic contributions of the research are discussed

Perceived value in peer-to-peer (P2P) accommodation : a case of Airbnb / Izyanti Awang Razli, Salamiah A. Jamal and Mohd Salehuddin Mohd Zahari

Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world. This online platform which is also known as Peer-to-Peer (P2P) accommodations functioned through which ordinary people rent out their spaces as accommodation for tourists. This new and evolving sector of access-based hospitality service poses few questions for the future direction of the hospitality industry. Therefore, the main purpose of this study is to analyse the dimensionality of the concept of perceived value in P2P accommodation, adapting the PERVAL scale of measurement. Five dimensions will be studied which inclusive of functional value, value for money, emotional value, social value and novelty value. These dimensions will be tested on how it may contribute to the overall perceived value in P2P accommodation. The proposed study which is quantitative in nature attempt to collect primary data via web based questionnaire. Data will be analysed using SPSS version 22.0. The results will be used to develop potential marketing strategies for the P2P accommodation industry consequently. Management implications and academic contributions of the research are discussed

Does Security Concern, Perceived Enjoyment and Government Support Affect Fintech Adoption? Focused on Bank Users

Today, following the globalization of business and systems, together with advancement of technology, has revolutionized the way users access their finances. A new mean of banking services which use innovative information and automation technology or also known as fintech has been used widely. In line with this, there is a pressing need to understand the factors that affecting bank user’s acceptance on fintech services. Using Technology Acceptance Model (TAM), this study conducted an analysis on three variables (security concerns, perceived enjoyment and government support) and age as a moderating variable that may influence the acceptance of fintech services. Using quantitative survey, 500 usable questionnaires were collected. The results indicate that security concerns and government support significantly influence the intention to adopt fintech while perceived enjoyment is not. Age did not moderate the relationship in all three variables. The research contributes to a review of fintech service adoption in Malaysia, with the aim of examining users' intentions to adopt fintech services

Local halal cosmetic products purchase intention: Knowledge, religiosity, attitude, and islamic advertising factors

The demand for halal cosmetic products in various parts of the world has increased, especially in Muslim-majority countries like Indonesia. The potential demand for halal cosmetic products will continue to increase in the future. Indonesia has the opportunity to become the world’s largest producer and consumer of halal cosmetic products. Therefore, Indonesia must be able to take advantage of these opportunities by maximizing its potential. This study aims to determine the effect of knowledge, religiosity, attitudes, and Islamic advertising factors on the purchase intention of local halal cosmetic products. In addition, it also aims to find out the reasons for the purchase intention of Muslim consumers towards local halal cosmetic products and to determine the purchase intentions of Muslim consumers towards imported cosmetic products in the future. This study used 400 respondents who are Muslim and domiciled in West Java. Then to test the model and hypothesis using Smart PLS Software. The results of this study indicate that all hypotheses are accepted. Knowledge and religiosity have a positive and significant influence on attitudes and purchase intentions. Then attitude and Islamic advertising have a positive and significant influence on the purchase intention of local halal cosmetic products. Thus, in building the intention to buy local halal cosmetic products, the company must know and understand what factors underlie consumers’ intentions to buy local halal cosmetic products

Behind the choices: Loss aversion's impact on students' course selection

This study investigates how the concept of loss aversion affects the decision-making process of students when they choose their courses at Universiti Malaysia Sabah. The primary focus of this research is to understand the impact of factors such as individual interests, career aspirations, and the reputation of lecturers on the degree of loss aversion experienced by students during their course selection. To gather data, the study employed purposive sampling, targeting third-year students from ten different academic programs. Questionnaires were administered, and data analysis was carried out using SPSS version 28 and SmartPLS 4.0. The findings of the study highlight a noteworthy negative correlation between students' career aspirations and the presence of loss aversion in their course selection decisions. Simultaneously, the research indicates that personal interests and the reputation of lecturers do not exert a significant influence on the manifestation of loss aversion in course selection among students at Universiti Malaysia Sabah

Is Muslim tourist satisfaction in Muslim destination and non-Muslim destination different?

This study is intended to assess Muslim tourist satisfaction across Muslim and non-Muslim destinations, seeing from the attractions, halal, and people's experiences. It also observes religiosity’s role in the link between tourist experience and satisfaction in both tourism destinations. Data was obtained from surveying 479 Muslim tourists in Indonesia and 270 in Taiwan and analyzed using partial least squares techniques. The results indicate that the tourist experience is an essential driver of Muslim tourist satisfaction in Indonesia and Taiwan. While experience with halal products and services is an essential driver for tourists visiting Muslim destinations, the case does not occur for tourists visiting non-Muslim destinations. Next, although religiosity significantly impacts the halal experience, it does not moderate the relationship between halal experience, tourist satisfaction, and tourism attraction experience. The findings suggest tourism marketers and attraction managers in both Muslim and non-Muslim destinations increase their focus on enhancing the attraction experience. Further, to strengthen tourist attractions’ attractiveness, special attention should be given to the availability of halal products, which impacts the acceptance of this important cultural element by locals and tourists

Comparison of two surveys of hospitalization: the National Hospital Discharge Survey and the NHANES I Epidemiologic Followup Study

Objectives This report compares hospitalization data from the NHANES I Epidemiologic Followup Study (NHEFS) with data from the National Hospital Discharge Survey (NHDS), the benchmark for hospitalization in the United States, for men and women 35 years and older for the period 1971\ue2\u20ac\u201c87. The comparison is intended to help analysts evaluate the validity and generality of analyses based on the NHEFS. Methods Hospital stays per 1,000 population and average lengths of stay are compared year by year for each age-sex group and for the entire period. Regression analyses test for differences between the two surveys by age and sex, and for differences in trends over time and the effect of the Medicare program\ue2\u20ac\u2122s prospective hospital payment system. Results Hospital stays per 1,000 population were lower in NHEFS than in NHDS in all age-sex groups at the beginning of the period, but the differences had almost disappeared by 1987. Lengths of stay, although somewhat longer in NHEFS, matched NHDS more closely. Differentials by age and sex were similar in the two surveys for both hospital stays per 1,000 population and length of hospital stay. With its extensive information on baseline risk factors, the NHEFS offers a unique opportunity to study determinants of hospitalization in a representative sample of U.S. adults. The evaluation presented here suggests two points for researchers who want to use the NHEFS. First, including age as a control should largely correct for differences in age distribution between NHEFS and NHDS. Second, a time trend should also be included to capture the effects of several factors that caused the count of stays to be low in the early years of NHEFS followup.[L.B. Russell, E. Milan, and R. Jagannathan]."September 1997."Also available via the World Wide Web.Includes bibliographical references (p. 11)

Preventing multiple forms of violence : a strategic vision for connecting the dots

The different forms of violence\ue2\u20ac\u201dchild abuse and neglect, youth violence, intimate partner violence, sexual violence, elder abuse, and suicidal behavior\ue2\u20ac\u201dare strongly connected to each other in many important ways. Understanding and addressing the interconnections among these forms of violence is the central tenet of this 5-year vision to prevent violence developed by the Division of Violence Prevention (DVP). This document describes this vision\ue2\u20ac\u201darticulating why a cross-cutting approach is important to achieving measureable reductions in violence; the areas where we will strategically focus our attention; and priorities for advancing practice, effectively reaching intended audiences, generating new knowledge, and monitoring and evaluating our progress.AK2016strategic_vision.pd