Atividades de marketing e comunicação : a loja EXPERT em Ponta Delgada

O estágio decorreu na empresa Susiarte, mais precisamente numa das suas lojas, a de Ponta Delgada. A sua principal atividade é o comércio de eletrodomésticos, aparelhos de rádio e de televisão. O estágio teve duração de 12 meses, iniciando-se em 2 de janeiro de 2012 e com o termo a 31 de Dezembro de 2012. Os objetivos do estágio tiveram como finalidade a realização de atividades de marketing inerentes à empresa para obtenção do grau de mestre. Na última parte deste relatório são apresentadas algumas lacunas da loja. Após detetar questões a melhorar é feito todo um processo de planeamento e a realização de atividades de marketing na loja EXPERT, em Ponta Delgada, visando o aumento de vendas anuais.ABSTRACT: The internship had place at Susiarte, more precisely at one of their branch office in Ponta Delgada. Their principal activity is the trade of electrical household appliances like televisions and sound systems. The duration of the internship was 12 months starting at January 2nd of 2012 and have finished on December 31st of the same year. The internship goals was the realization of marketing activities inherent in the company for my master’s degree achievement. I found some gaps in the company that is mentioned on the last part of this report and so, after searching for some things to improve in the store, a plan of marketing activities is made for the EXPERT branch office in Ponta Delgada in order to raising the annual sales

Extraprensa. Cultura e comunicação na América Latina (vol. 11 no. 1 jul-dic 2017)

A revista Extraprensa é um periódico destinado à publicação da produção científica nas áreas da cultura e da comunicação no Brasil e América Latina, abrangendo temas como a diversidade cultural, cidadania, expressões das culturas populares, artes, mídias alternativas, epistemologia e metodologia em cultura e comunicação

Geoeconomic variations in epidemiology, ventilation management, and outcomes in invasively ventilated intensive care unit patients without acute respiratory distress syndrome: a pooled analysis of four observational studies

Background: Geoeconomic variations in epidemiology, the practice of ventilation, and outcome in invasively ventilated intensive care unit (ICU) patients without acute respiratory distress syndrome (ARDS) remain unexplored. In this analysis we aim to address these gaps using individual patient data of four large observational studies. Methods: In this pooled analysis we harmonised individual patient data from the ERICC, LUNG SAFE, PRoVENT, and PRoVENT-iMiC prospective observational studies, which were conducted from June, 2011, to December, 2018, in 534 ICUs in 54 countries. We used the 2016 World Bank classification to define two geoeconomic regions: middle-income countries (MICs) and high-income countries (HICs). ARDS was defined according to the Berlin criteria. Descriptive statistics were used to compare patients in MICs versus HICs. The primary outcome was the use of low tidal volume ventilation (LTVV) for the first 3 days of mechanical ventilation. Secondary outcomes were key ventilation parameters (tidal volume size, positive end-expiratory pressure, fraction of inspired oxygen, peak pressure, plateau pressure, driving pressure, and respiratory rate), patient characteristics, the risk for and actual development of acute respiratory distress syndrome after the first day of ventilation, duration of ventilation, ICU length of stay, and ICU mortality. Findings: Of the 7608 patients included in the original studies, this analysis included 3852 patients without ARDS, of whom 2345 were from MICs and 1507 were from HICs. Patients in MICs were younger, shorter and with a slightly lower body-mass index, more often had diabetes and active cancer, but less often chronic obstructive pulmonary disease and heart failure than patients from HICs. Sequential organ failure assessment scores were similar in MICs and HICs. Use of LTVV in MICs and HICs was comparable (42·4% vs 44·2%; absolute difference -1·69 [-9·58 to 6·11] p=0·67; data available in 3174 [82%] of 3852 patients). The median applied positive end expiratory pressure was lower in MICs than in HICs (5 [IQR 5-8] vs 6 [5-8] cm H2O; p=0·0011). ICU mortality was higher in MICs than in HICs (30·5% vs 19·9%; p=0·0004; adjusted effect 16·41% [95% CI 9·52-23·52]; p<0·0001) and was inversely associated with gross domestic product (adjusted odds ratio for a US$10 000 increase per capita 0·80 [95% CI 0·75-0·86]; p<0·0001). Interpretation: Despite similar disease severity and ventilation management, ICU mortality in patients without ARDS is higher in MICs than in HICs, with a strong association with country-level economic status