17 research outputs found

    A global experiment on motivating social distancing during the COVID-19 pandemic

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    Significance Communicating in ways that motivate engagement in social distancing remains a critical global public health priority during the COVID-19 pandemic. This study tested motivational qualities of messages about social distancing (those that promoted choice and agency vs. those that were forceful and shaming) in 25,718 people in 89 countries. The autonomy-supportive message decreased feelings of defying social distancing recommendations relative to the controlling message, and the controlling message increased controlled motivation, a less effective form of motivation, relative to no message. Message type did not impact intentions to socially distance, but people’s existing motivations were related to intentions. Findings were generalizable across a geographically diverse sample and may inform public health communication strategies in this and future global health emergencies. Abstract Finding communication strategies that effectively motivate social distancing continues to be a global public health priority during the COVID-19 pandemic. This cross-country, preregistered experiment (n = 25,718 from 89 countries) tested hypotheses concerning generalizable positive and negative outcomes of social distancing messages that promoted personal agency and reflective choices (i.e., an autonomy-supportive message) or were restrictive and shaming (i.e., a controlling message) compared with no message at all. Results partially supported experimental hypotheses in that the controlling message increased controlled motivation (a poorly internalized form of motivation relying on shame, guilt, and fear of social consequences) relative to no message. On the other hand, the autonomy-supportive message lowered feelings of defiance compared with the controlling message, but the controlling message did not differ from receiving no message at all. Unexpectedly, messages did not influence autonomous motivation (a highly internalized form of motivation relying on one’s core values) or behavioral intentions. Results supported hypothesized associations between people’s existing autonomous and controlled motivations and self-reported behavioral intentions to engage in social distancing. Controlled motivation was associated with more defiance and less long-term behavioral intention to engage in social distancing, whereas autonomous motivation was associated with less defiance and more short- and long-term intentions to social distance. Overall, this work highlights the potential harm of using shaming and pressuring language in public health communication, with implications for the current and future global health challenges

    Gluten analysis

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    Wheat, barley and rye are sources of gluten and diverse food products are made from the grains of these cereals. Despite some species-specific differences, the molecular properties of the gluten proteins show similar characteristics in forming a unique protein network that has been extensively described in terms of its subunits and composition, its function in bakery products and its implications for human health.There are many reasons for analysing gluten to serve purposes as diverse as assessing flour quality, selecting and breeding suitable cereal varieties, identifying varieties, identifying the source of gluten in a product, and quantifying gluten in food and drink, especially to protect gluten intolerant consumers.The level of gluten in food and drink deemed to be safe for people with coeliac disease or non-coeliac gluten sensitivity is set in legislations. Various systems are in place worldwide to regulate food labelling and various testing methods are used or are available to quantify gluten, but cross-border standardisation to harmonize the quantification of gluten in food products has yet to be agreed.To analyse gluten, the proteins must be separated from other possibly interfering food components. As it is difficult to solubilize gluten, gluten extraction is a critical part of the process. The level of gluten, the type of food matrix and the available technology impose further limitations and challenges.In this chapter, we describe a strategy to select the most suitable gluten analysis approach according to the purpose, sample type, gluten level and performance characteristics required. The advantages and disadvantages of qualitative and quantitative gluten analysis techniques, such as gel electrophoresis, immunoassays, asymmetric field flow fractionation multi-angle laser light scattering, chromatography and chromatography coupled methods are covered
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