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    Influence of Relationship Marketing Underpinnings on Egyptian Hotel Customer\u27s Satisfaction and Loyalty

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    This study seeks to examine relationship marketing as influenced by service provider\u27s attributes and resulting in customer\u27s satisfaction and loyalty within the Egyptian hotel industry. A conceptual model linking service provider\u27s attributes to relationship marketing underpinnings and the latter to relational outcomes defined as customer\u27s satisfaction and loyalty, was tested using structural equation modeling (SEM) on a sample of 279 hotel customers in Sharm El-Sheikh, Egypt. The results showed that service provider\u27s competency significantly influences relationship marketing underpinnings. On the other hand, the influence of service provider\u27s appearance on customer\u27s perception of commitment and conflict is not supported. Further, relationship marketing underpinnings significantly influence customer\u27s satisfaction. Finally, customer\u27s satisfaction significantly influences their loyalty towards the hotel
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