Public and private affairs marketing in rural tourism development

In Romania, the agro and rural tourism started as potential sources of living and become an alternative for the classic tourism. As we rise up on the presented papers in 2003, even if there is a significant development of the rural tourism, it is not very attractive to the Romanian people. The study made on County Dambovita area, shows that an important reason of the poor attractiveness of agro-tourism in mountains rural area is the les proper marketing of the services. Based on these conclusion and taking advantages on the public administration area, it was started a program of public and private marketing of rural tourism. The main stages of the programme were: 1) the evaluation of specific indicators of rural tourism like staying overnights, net using capacity in function and quality of provided services; 2) provide information and advertise the area facilities and natural environment using the public administration infrastructure; 3) make the link between the owners of tourism capacities and public servants by a briefly marketing training; 4) re-evaluation the indicators mention above. The results of the programme implementation prove that the public and private marketing, used in partnership by local authorities and of rural tourism services providers, could be a tool of better development. Never the les, the win-win situation rise up from the benefit of general economic development of the area obtained due to a larger flux of domestic and foreign tourists.tourism, development, public, private affairs, marketing

Public administration role in infrastructure development

The infrastructure (transport) is essential for the economic development of a region. If we are taking into consideration the tourism industry and other tourist activities, the importance of the infrastructure is higher, due to the fact that the attractiveness is increased by the comfort and the easiness of reaching the targeted places. The public administration plays a huge role in developing projects for improving the infrastructure or for rehabilitating it. We are presenting different situations and the roles played by the public authorities together with the options they have for public investment projects.public administration, infrastructure, economic development

The marketing importance of European funded project

New communication techniques offer, to all stakeholders of an European project, instant information about the launch, implementation, results etc. All successful international projects are connected through a good communication between team members, team and funding organization, project (project manger) and public. The marketing techniques should be used in all stages of the project development: call for projects, designing, proposing, negotiation, implementation, finalization and results. We will focus on the importance and benefits of the recommended forms of marketing used at the launch of an European project in order to increase the visibility of the financing organization and its aims. The most important used tools are: press releases, leaflets, brochures, newsletters, reports, personalized papers, visit cards, banners, posters, web-sites, public presentations, events, etc. The paper will be focused on the manner of the above mentioned techniques selection according to the targeted applicants. In our opinion, the marketing importance of European funding projects is very high at this moment due to the fact that Romania has to access large amounts of funds as an European Union new member state. The government plays an important role in dissemination of information to all potential project beneficiaries.marketing, projects, techniques, performances, funding

National policies and public marketing for cultural tourism destination

Tourism and traveling industry represents, at international level, the most dynamic economic sector. At the same time, the most important job creator and a source of national economies recovering. Being a complex activity, tourism industry is putting together the efforts of a lot of economic entities - public and private, national and transnational - each one is contributing to the development of the tourism area they are interest in. Their activity must not take into consideration only on the spot effects they should count on a medium and long term planning able to assure a sustainable development of tourism destination. The tourism it selves could not be appreciate a “good” or “bad”, “positive” or “negative” but it consequences, very spread, could be evaluated so. During the last years it becomes more evident that the ethics in tourism should be taken into consideration as a component of tourism sustainable development. From this point of view it is necessarily to pay more attention to the quality of tourism products so that should offer in the same time “the perfection of the taste” and “the taste of the perfection”. It is a true challenge for all marketing specialists to find out WHY the customer is choosing something in place of another, creating a dynamic of choose related with: analyzed market structure, brand position on the market, product development.tourism destination, expenditure, public marketing, public policies

System composite of the triplet’s of strategic overview – revised fundamentals

The STIQE 2004 paper presents the identified triplets at macro and micro level of the socio-economic system. Through the important triplets identified are the following: European Union (UE) – State Members (SM) – European Citizens (ECz); European parliament will (PW) – national commitment (NC) – personal desire (PD); sustainable development(SD) - environment protection(EP) - quality of life(QL); economics(EC) – social climate(SC) – politics(P); material resources(MR) – financial resources(FR) – human resources(HR); life security (peace)(LS) – food security (survival)(FS) – environment security(ES); agriculture development (AD) - industrial development (ID) – infrastructure development (IsD); jobs/salaries (JS) – affordability/ expenses (AE) - quality of life (QL). It was also proposed a way of the triplets identification, a system to organize and link them on two dimensions: micro and macro level, and to get possible final structures by linking the two plans. The output, through a geometrical approach, has to be a system of interconnected triplets able to provide potential effects on the whole by action (modification) one point, than could be use for national strategies design and effects estimation. According with the opinions expressed at the conference we decide to revise the fundamentals of the theory. So, there were settled some criteria of knots identification, triplets assemble and plans definition. The main delimitation are euro/national areas, micro/macro levels and socio/economic approaches. The revised fundamentals are based on a more structured view, able to conduct us to a better triplets assembly as a whole. Also, the selection of the knots is made more carefully taken into account the future step of their evolution and dependences expressed by mathematic functions. At the same time there were identified potential factors of knots influence. It is a step back on the theory development, but it allows a better analysis and structuring of the elements taken into account, that could be a crucial decision in reaching the right composite of the system.sustainable development, triplets, overview, strategy, fundamentals

Coordinates of Successful Management in Business and Public Management

The activity in public or private sector has the aim to obtain certain results that is why an accent is put on the performance. Managing public and business organizations means to lead them to the best results that could be obtained. To achieve the objectives the management must be a good one, professional in terms of theory and practice. This was the reason to find out the opinion of the managers that operate in business or public sector about the activities they are responsible for, the aptitude and knowledge requested by a managing position. The research is based on a survey of about 700 subjects from both areas, record of the appearance frequencies of the option, and the similarities or differences found out. The study results will allow the education and training providers to adjust their programs and also to correct misunderstandings and poor practices.management, business, public management.

Strategic Japanese business visions – possible transposes in public services

Frequently, the „Japanese miracle” was a subject of discussion. The book „The Strategist Brain Power – The Business Art in Japan”, by Kenichi Ohmae (Japan, 1975) when the business environment was confronted with serious problems. The book brings, also in Romania (1998), a number of tools that can be used by businessmen in working out strategies ment to lead to performance. Even if the author is declaring himself „an enemy of governments and bureaucrats, and a great supporter of entrepreneurial initiative and private companies”, we believe that the use of the strategist’s comprehenhsion can be „a very powerful weapon, comparable with the laser” for the eradication of some problems in the public services sector. The paper aims at transposing some strategic schemes used in business, in public services, especialy by the idea of extent of freedom versus constraints.strategic vision, Japanese business, transposition, public services

Process of the European integration effects on the marketing activity

The Union was constituted and functioned based on the principle of unification of the norms with a view to generating a superior level of the standard of living of its citizens. It follows the same desideratum but this time by grouping a continually increasing quantity of resources (natural, human, financial etc.), to the detriment of quality, we could say. After ’90 the enlargement was more powerful than before this seems to change the mechanisms of new members inclusion. I our perception the inclusion process was replace with a “communicating recipients” process. In this context it was talked about the effects that the integration of Romania into the European Union will generate at the level of the trading companies, which will materialize into a series of mutations concerning their marketing and management. The first question is “Why?” the Romanian companies have to approach and implement the principles of top management, learning from the experience of the West-European countries. This question would be even more pertinent for the joint or foreign companies developed in Romania. These companies have brought their own know-how, developed in their countries of origin, many of them members of the European Union (some even founding members), and so it is normal to ask the question: “What is the logic of the appearing of these mutations and of the need for changes in the management processes?”, “Why do the management principles, methods and techniques have to be revised?”. The shortest reply is “Due to the mutation inside the EU”.European integration, marketing

Models of public – private partnership projects in tourism industry

There is a general agreement at the conception (theoretical) level about the imperative of a public-private partnership and there are various efforts do it. It is also taken into account the experience of other countries of the European Union or other developed countries able to support and to assist with their previous experience. Public – private partnership aims to high light the role of the two components in general development of society, regional, economic and company development and increase of competitiveness. All of them are subordinated to serve the objective of satisfying the population economic and social requests and/or needs. Efficient communication establishment between the two environments will conduct, for sure, to the development of a segment of satisfied citizens, employees, owner and vice-versa. The public – private partnership in tourism industry could be developed in various ways. It could start with public – private strategies, joint proposals of regulations, up to growing business together and so on. The present paper aims to underline the main issues of public – private partnership and to propose few models applicable in tourism industry. The proposed models offer an image about better usage of both environment expertise and facilities (power) some of them still open opportunities for Romania.public, private, partnership, models