National policies and public marketing for cultural tourism destination

Abstract

Tourism and traveling industry represents, at international level, the most dynamic economic sector. At the same time, the most important job creator and a source of national economies recovering. Being a complex activity, tourism industry is putting together the efforts of a lot of economic entities - public and private, national and transnational - each one is contributing to the development of the tourism area they are interest in. Their activity must not take into consideration only on the spot effects they should count on a medium and long term planning able to assure a sustainable development of tourism destination. The tourism it selves could not be appreciate a “good” or “bad”, “positive” or “negative” but it consequences, very spread, could be evaluated so. During the last years it becomes more evident that the ethics in tourism should be taken into consideration as a component of tourism sustainable development. From this point of view it is necessarily to pay more attention to the quality of tourism products so that should offer in the same time “the perfection of the taste” and “the taste of the perfection”. It is a true challenge for all marketing specialists to find out WHY the customer is choosing something in place of another, creating a dynamic of choose related with: analyzed market structure, brand position on the market, product development.tourism destination, expenditure, public marketing, public policies