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3 research outputs found
Effectiveness of fashion banner advertising according to university studentsβ attitudes toward internet advertisement
Author
Oh D. B.
Oh J. E.
+8Β more
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Publication venue
'The Research Journal of the Costume Culture'
Publication date
Field of study
No full text
Crossref
Ads effectiveness of ambiguous ads message: focusing on moderating effect of need for cognition and ambiguity tolerance
Author
Anand P.
Boutlis P
+23Β more
Budner S
Bulmer S.
Cacioppo J. T
Ellsberg D
Kardes F.R
McQuarrie E. F
McQuarrie E. F
McQuarrie E. F
McQuarrie E. F.
Mothersbaugh D. L.
Norton R.W
Peracchio L. A.
Phillips B. J.
Phillips B.J
Sawyer A. G
Smith R. E
Stayman D. M
Ward J.
Warlaumont H.G
Warlaumont H.G
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Publication venue
'Korea Society for Consumer Advertising Psychology'
Publication date
Field of study
No full text
Crossref
The Moderating Effects of Receivers' Individual Characteristics on the Attitude towards Resonant Advertising
Author
Budner S
Chaiken Shelly
+26Β more
Chang Chingching
Chirumbolo Antonio
Cialdini Robert B.
Gudykunst William B
Kruglanski Arie W
Kruglanski Arie W
Lalwani Ashok K
Leigh James H
Markus Hazel
Markus Hazel
Mcquarrie Edward F
Mcquarrie Edward F
Meyers-Levy Joan
Meyers-Levy Joan
Phillips Barbara J
Redfern Walter
Stathakopoulos Vlasis
Triandis Harry C
Vermeir Iris
Warlaumont Hazel G
Webster Donna M
Wyer Robert S.
Zaichkowsky
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Publication venue
'Korean Academy of Commodity Science & Technology'
Publication date
Field of study
No full text
Crossref