Analisis Pengaruh Nilai Fungsional, Nilai Emosional Dan Nilai Sosial Terhadap Loyalitas Konsumen Motor Yamaha Vixion (Studi Pada Yamaha Vixion Club Indonesia)

This study aims to analyze the effect of functional value, emotional value and social value to consumer loyalty on yamaha vixion motor. the population of this study is the consumer product Yamaha Vixion. The sampling technique used in this research is convenience sampling with purposive sampling which is a sampling technique based on certain criteria on the respondent. Based on the methods and techniques of sampling obtained as many as 153 respondents in accordance with the criteria. Data collection method used is questionnaire. Data analysis technique in this research is validity test, reliability test, multiple linear regression test, determination test (R2), model accuracy test (F test) and parameter of estimation test (t test). The results of this study indicate that the functional value and emotional value have a significant influence on consumer loyalty. Unlike the social values, the results showed that the social value does not affect the consumer loyalty motor yamaha vixion

Analisis Pengaruh Fitur, Harga, dan Citra Merek terhadap Keputusan Pembelian Kamera Sony

This study aims to determine the effect of features, prices, and brand image on purchasing decisions. This research is quantitative research. The population in this study were consumers or Sony camera users in the city of Surakarta. The number of samples in this study is 152 respondents, the method of data collection uses non probability sampling with a type of purposive sampling where researchers determine sampling by providing specific criteria. Methods of collecting data using a questionnaire. Data analysis techniques in this study are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, determination test (R2), model accuracy test (F test), regression coefficient test and hypothesis test (t test). the results of the study show that the features, price, and price of the brand influence the decision to purchase Sony cameras in Surakarta

Analisis Pengaruh Kualitas Makanan Kualitas Pelayanan dan Lingkungan Fisik Terhadap Kepuasan Pelanggan Rumah Makan Mas Faiz Solo Baru

This study aims to analyze the effect of food quality, quality of pelayayan and physical environment to customer satisfaction at Faiz Solo Baru restaurant. The population of this study is consumers of Faiz restaurant. The sampling technique used in this study is convenience sampling which is a sampling technique based on the ease of saving energy, time and cost. Based on the methods and techniques of sampling obtained as many as 102 respondents in accordance with the criteria. Data collection method used is questionnaire. Data analysis technique in this research is validity test, reliability test, multiple linear regression test, determination test (R2), model accuracy test (F test) and parameter of estimation test (t test). The results showed that the quality of food, service quality and physical environment affect the consumer satisfaction