Perilaku Konsumen Dalam Berbelanja Pada Department Store Di Kota Surakarta

Penelitian ini dilakukan dengan tujuan menganalisis jenis kelamin, dan usia mempunyai pengaruh terhadap perilaku konsumen dengan melihat apakah ada perbedaan dalam jenis kelamin dan usia. Sampel yang digunakan dalam penelitian ini sebanyak 148 responden. Dengan cara menyebar kuesioner dengan pertanyaan yang disediakan dalam mendapatkan datanya. Objek penelitian ini adalah masyarakat pada kota Surakarta yang pernah berbelanja di department store. Dalam pengambilan sampel menggunakan teknik random dengan metode purposive sampling dan convenience sampling. Teknik analisis ini adalah uji vailiditas dengan confirmatory factor analysis (CFA), uji reliabilitas dengan cronbach’s alpha, uji anova, regresi linier berganda, uji t, uji F, dan koefisien determinan. Hasil yang di dapat adalah pada uji one way anova baik jenis kelamin dan usia mempunyai varian yang sama atau tidak ada perbedaan signifikan terhadap perilaku konsumen. Hal ini dapat dilihat pada jenis kelamin diperoleh nilai 0,714 dan usia nilainya 0,236 lebih besar daripada 0,05. Pada uji t secara terpisah jenis kelamin dan usia mempunyai pengaruh yang signifikan terhadap perilaku konsumen dengan t sig. masing-masing adalah 0,045 dan 0,010 lebih kecil daripada 0,05. Pada Uji F diperoleh F sig. sebesar 0,003 lebih kecil daripada 0,05 maka secara bersama-sama jenis kelamin dan usia mempunyai pengaruh signifikan terhadap perilaku konsumen. Koefisien determinan yang diperoleh dalam penelitian ini sebesar 7,8 %, ini berarti secara garis besar jenis kelamin dan usia dapat memgambarkan dampak yang yang bisa diciptakan sebesar 7,8% dan sisadiciptakan oleh faktor lain sebesar 92,2%

Brand Satisfaction Toward Repurchase Intention With Affective Commitment And Continuence Commitment As Mediator Variables

The main purpouse of this study to examined the extent to which afective comitment and continuence commitmet serve as mediator of brand satisfactionrepurchase itention relationship. This study replicated from (Fullerton 2005) entitled the impact of brand commitmen on loyalty to retail service brands . As object of this study is . “NIKMAT RASA” The collected samples only reached 61 out of 100 sample spreaded and classified into gender,age, job and education level. This study found that both of mediators variables are partial mediation or not significantly mediated. Using hierachical regression analyisis

Pengaruh Social Media Influencer Terhadap Niat Beli Konsumen yang Dimediasi oleh Sikap Konsumen Terhadap Poroduk Body Care Scarlett

This study aims to determine the effect of social media influencers on consumer buying intentions mediated by consumer attitude on scarlett body care.This study refers theory reasoned action (TRA) and theory of planned behaviour (TPB). The sample in this study amounted to 210 FEB and MM Postgraduate UMS students who had never purchased Scarlett bodycare using a questionnaire for data collection. Sampling technique uses non-probability sampling method. The data analysis technique used SEM PLS analysis. The results of this study indicate that: Social Media Influencers have an effect on consumer attitudes towards the product. The attitude of consumers to the product affects the purchase intention of consumers. Consumers’ attitude become variable mediation between social media influencers and consumer buying intentions

Pengaruh Atribut Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Steak Moen Moen Solo Grand Mall

The purpose of this study is to analyze the effect of product attributes and quality of service to customer satisfaction at Steak Moen Moen Solo Grand Mall. This type of research is a quantitative research. Sample of this research is consumer in Solo Solo Mall foodcourt 100 people with technique of sampling non probability sampling with perposive sampling. Methods of data collection using questionnaires. Based on calculation result from t test, f test show variable of product attribute and quality of waiter together have significant influence to consumer satisfaction Coefficient of Determination R2 obtained result equal to 0,375 which mean variable of Product Attribute and Service Quality simultaneously explain variable of Consumer Satisfaction equal to 37, 5%, the remaining 62.5% is explained by other variables outside the model

Peran Kepuasan Pelanggan dalam Memediasi Kualitas Layanan Terhadap Loyalitas Pelanggan (Study Pada Larissa Aesthetic Center Ponorogo)

This study aims to analyze the influence of service quality on customer satisfaction and customer loyalty (Study at Larissa Aesthetis Center Ponorogo). The sample in this study amounted to 150 respondents who used the services of the Larissa Aesthetis Center Ponorogo by using a questionnaire for data collection. The sampling technique is the non-probability sampling method. The data analysis technique used SEM PLS analysis. The results of this study indicate that: 1) Service quality has a positive and significant effect on customer satisfaction. 2) Customer Satisfaction has a positive and significant effect on Customer Loyalty. 3) Service quality has a positive and significant effect on customer loyalty. 4) Customer satisfaction partially mediates customer loyalty through service quality.Keywords: Service Quality, Customer Satisfaction, and Customer Loyalty