The Short-Term Effect of Store-Level Promotions on Store Choice and the Moderating Role of Individual Variables.

The short-term effect of store-level promotions (weekly flyers, radio and outdoor advertising) on grocery store choice is investigated. We estimate household-level multinomial logit (MNL) models of store choice on panel data, using promotional variables, loyalty, and moderating variables. The research shows that the short-term effect of store-level promotions on store choice is significant but weak: store choice is mainly driven by loyalty. While we fail to demonstrate the moderating role of individual variables (involvement toward shopping, attitude toward the purchase of products on promotion, search for promotional information), however, the quasi-moderating role of loyalty is clearly validated. From a managerial point of view, adapting store-level promotions to individual characteristics does not seem to be relevant. Nevertheless, further research should be conducted in order to take into account the potential interactive effects of individual variables in a more systematic way, for example though a latent class analysis.Promotion des ventes; Store choice; Distribution; Retailing;

The Short-Term Effect of Store-Level Promotions on Store Choice and the Moderating Role of Individual Variables

The short-term effect of store-level promotions (weekly flyers, radio and outdoor advertising) on grocery store choice is investigated. We estimate household-level multinomial logit models of store choice on panel data, using promotional variables, loyalty and psychographic moderating variables. The research shows that the short-term effect of store-level promotions on store choice is significant but weak: store choice is mainly driven by loyalty. While we fail to demonstrate the moderating role of psychographic variables (involvement toward shopping, attitude toward the purchase of products on promotion, search for promotional information), however, the quasi-moderating role of loyalty is clearly validated. From a managerial point of view, adapting store-level promotions to individual characteristics does not seem to be relevant. Nevertheless, further research should be conducted in order to take into account the potential interactive effects of individual variables in a more systematic way, for example though a latent class analysis.store choice, store patronage, store promotions, retailing, marketing

Store-Patronage and Light-Trip Behavior: A Replication and Extension.

Patronage Patterns; Brand choice; Retail Sector;

Customer-Company Identification : a Study of Relational Consequences in the Non-Profit Sector.

A transdisciplinary literature review enabled us to identify a new construct in the marketing research field, i.e. Customer-Company Identification. It is defined as the process whereby customer’s beliefs about a company become self-defining and whereby he defines himself by the same attributes he believes define the other customers of this company. This research aims at developing a measurement scale of the construct and showing its relational consequences, such as knowledge about the company, empathy, relationship investment and attachment.Relations avec la clientèle; Identification; Relationship marketing;

Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector

In the first section, a literature review on identification enables a clear definition of the "Customer-Company Identification" construct to be given. Then in the second section, the conceptual framework and the main hypothesis are exposed. In the third section, an empirical investigation into a non-profit sector (i.e. higher education) is presented. Finally, in the last section the results are discussed.relationship marketing; customer-company identification; relationship investment; attachment

Exploring the relationship of meetings to organizational culture and values

This mixed methods study explored the relationship between organizational culture expressed through values and meeting practices. Three organizations were studied using meeting observations, a staff survey and interviews. The study referenced four conceptual frameworks on the role of meetings in business—that they played a functional role, represented an interruption in the flow of work, were a form of organizational discourse and were a component of organizational culture. Meetings were one of a number of methods the organizations used to reinforce their values and were a complex reflection of the life of the organization and expressed how it had chosen to work out its context, with the role of the managers surfacing as a critical avenue for values reinforcement. Values awareness proved to be an unreliable indicator of values integration. Studying meetings also emerged as a low-threat entrée for OD practitioners to explore an organization’s culture

Regularizations in abelian complete ordered groups

AbstractNotions about Φ-convexity are extended to abelian complete partially ordered group-valued mappings in an attempt to unify in a general theory notions of Φ-convex sets and Φ-convex mappings. We obtain some group specific results and particularly a characterization of support functions