Arbeit am Mythos - Arbeit mit dem Mythos: Zu Ulrich Hoffmanns mythostheoretischen Hartmann-Lektüren

Drawing on Ulrich Hoffmann's study, the paper critically discusses its methodical attempt to fathom the ›mythicity‹ of Arthurian literature in all the different dimensions of the texts: the diachronic history of the subject matter and its synchronic contextualization, form and content. Consistent with current approaches of medieval cultural studies, the article suggests emphasizing how mythic traditions are used to narrativize historically relevant topics (›work with myth‹) rather than observing the ongoing process of their adaptation in a diachronic perspective (›work on myth‹

O XUM and the power of the community: crowdfunding as a marketing tool in e-business

The purpose of this paper is to analyze the concept and demonstrate the effects of crowdfunding in the field of marketing within e-business. This concept will be tested and evaluated within a crowdfunding project for the German startup O-XUM GmbH In terms of methodology, secondary research will be conducted on the concept of crowdfunding, marketing, the beauty industry and on e-business. This is an effort to define the best approach and strategy for the crowdfunding campaign. Secondary Research will also be used to define Key Success Factors, that will be used to establish an effective campaign, as well as Key Performance Indicators, which will be used to measure the effectiveness of the campaign. Furthermore, this paper also aims to conduct primary research in the form of a quantitative and qualitative analysis. The quantitative analysis will be used for data gathering and evaluation of customer as the main stakeholder of this project. The qualitative analysis will be applied in form of an interview for evaluation purposes. The outcomes of this project will hopefully help O-XUM generate enough revenue to improve product variety, extend customer base and test their business model. In addition, this paper will help O-XUM develop a sustainable competitive advantage and redirect/restructure their marketing strategy for a better positioning in the market. This paper discusses an innovative, up to date tool that has proven itself as a powerful marketing tool if utilized correctly. The outcomes of this research will show if the concept of crowdfunding is powerful enough to improve business performance of struggling startups.O objetivo deste projeto é analisar o conceito e demonstrar os efeitos de crowdfunding em marketing, mais especificamente no comércio online (e-business). Este conceito será testado e avaliado no projeto de crowdfunding para a startup alemã O-XUM GmbH. Em termos de metodologia, serão realizadas pesquisas secundárias sobre o conceito de crowdfunding, marketing, indústria da beleza e comércio online. Este é um esforço para definir a melhor abordagem e estratégia para a campanha de crowdfunding. A pesquisa secundária também será usada para definir os fatores criticos de sucesso, que serão usados para estabelecer uma campanha eficaz, bem como os indicadores de desempenho, que serão usados para medir a eficácia da campanha. Além disso, este artigo tem também como objetivo realizar pesquisas primárias na forma de uma análise quantitativa e qualitativa. A análise quantitativa será utilizada para coleta de dados e avaliação do cliente como principal parte interessada deste projeto. A análise qualitativa será aplicada em forma de entrevista para efeitos de avaliação. É esperado que os resultados deste projeto ajudem a O-XUM a gerar receita suficiente para melhorar a variedade de produtos, ampliar a base de clientes e testar seu modelo de negócios. Além disso, este artigo ajudará a O-XUM a desenvolver uma vantagem competitiva sustentável e redirecionar / reestruturar sua estratégia de marketing para um melhor posicionamento no mercado. Este artigo discute uma ferramenta inovadora que se provou um instrumento poderoso em marketing, se utilizado corretamente. Os resultados desta pesquisa mostrarão se o conceito de crowdfunding é poderoso o suficiente para melhorar o desempenho empresarial de startups em dificuldades

Psychiatric manifestations of multiple sclerosis and acute disseminated encephalomyelitis

It is unusual for acute disseminated encephalomyelitis and multiple sclerosis to present as purely psychiatric disorders. We report five patients with such demyelinating diseases and symptoms of psychosis, depression or anxiety. The importance of excluding demyelination as the basis for these psychiatric disturbances is emphasized, especially in the presence of unexplained neurologic findings. The possible relationship between psychiatric symptoms and demyelinating disorders is explored

Automation of Securities Markets and the European Community’s Proposed Investment Services Directive

One aspect of the EC\u27s proposed Investment Services Directive (ISD) is examined: the potential impact of the ISD on the automation of the European securities markets

Stock Market Manipulation and Corporate Control Transactions

The definition of manipulation has recently become a live issue in the context of mergers, tender offers, and going private transactions In responding to allegations of manipulative management tactics, courts have sometimes stretched the concept of manipulation in order to find a violation of section 14(e) or section 10(b) of the Securities and Exchange Act of 1934. In the recent case of Schreiber v. Burlington Northern, Inc., the Supreme Court held that there can be no manipulation without misrepresentation or nondisclosure. The author shows that this is consistent with the antimanipulative provisions of the Exchange Act. He also explores the nature of the deception and the intent that is needed to prove manipulation