227,972 research outputs found

    Blogging the 2006 FIFA World Cup Finals

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    This study focuses on the use of new technologies by the sports-media complex, looking specifically at the 2006 FIFA World Cup Finals. Combining the world's single largest sports media event with one of the most current, complex forms of Web-based communication, this article explores extent to which football fans embedded in Germany used the Internet to blog their World Cup experiences. Various categories of blog sites were identified, including independent bloggers, bloggers using football-themed Web sites, and blogs hosted on corporate-sponsored platforms. The study shows that the anticipated "democratizing potential" of blogging was not evident during Germany 2006. Instead, blogging acted as a platform for corporations, which, employing professional journalists, told the fans' World Cup stories. © 2009 Human Kinetics, inc

    Milk quality and cheese diversification

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    peer-reviewedAbolition of EU milk quotas in 2015 is projected to result in a 2.75 billion litre increase in Irish milk production by 2020. Although cheese offers vital market opportunities for this increased milk production, traditional cheese markets such as Cheddar, are predicted to grow more slowly than for other semi-soft and semi-hard cheese types. Innovation is now focused on achieving greater diversity in cheese types manufactured on Irish commercial plants and on development of new products with specific properties for target markets. This innovation is best illustrated by the current Teagasc – Irish Dairy Board collaboration. This review considers the relative influence of milk quality on diversification of the portfolio of cheeses manufactured from a seasonally-produced Irish milk supply with particular reference to milk microbial profile and to milk enzyme complement for the manufacture and ripening of non-Cheddar cheese varieties
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