The Visual Driver; promoting clarity and coherence

Drawing from a research-based case study for a vision support charity, this professional paper articulates the role of a 'visual driver' as a key tool in shaping a rebranding. The 'visual driver' is a visual-based rubric of nine subjects, each with an image critically selected to capture the personality and essence of an entity. The paper discusses challenges around identifying the subtleties of a brand, how it behaves, its world outlook, its tone of voice. All difficult to define. However, once established, the designer’s journey towards creating a successful brand with personality becomes clear. Furthermore, the participatory nature of the 'visual driver' rubric – as it passes between designer and client, communicates early ideation as well as initiating an informed dialogue between multiple parties. The flexibility, accessibility and the participatory nature of this method are especially critical when working alongside clients with sensory impairments. The case study within the paper demonstrates the flexibility of the ‘Visual Driver’ to incorporate textures which enhance the effectiveness of the tool for an organisation dealing with visual impairment. The paper articulates how the 'visual rubric' enables designers to work collaboratively with clients, comparing their creative thinking and ensuring a better awareness and understanding of the brand challenges from client and end-user perspectives. Increasingly, developing a modern brand strategy demands a multiplicity of additional sensory feedback— aural, touch sonic etc. The paper concludes by presenting and discussing how a multisensory 'visual driver' was used to facilitate a rebrand

Student Academic Representatives: we did it our way

Worcester Business School (WBS) responded pro-actively to the University led changes to the StARs system and the introduction of Institute Reps. The move to City Campus flagged up the possibility of a period of isolation and detachment for the students. Staff therefore took a pro-active approach in ensuring that the student voice was heard loud and clear. WBS therefore instigated a system whereby there would be a dedicated academic contact for the undergraduate StARs irrespective of their course of study. The University actively encourages feedback from students so we are keen to ensure the results of this feedback are relayed back to the other students, effectively closing the loop. This session will outline our approach taken since 2010 in an attempt to avoid any bottlenecks in future communication. It is envisaged that this session will result in a portfolio of good practice for dissemination across Institutes

Expecting the Inevitable: DACA and Mental Health

On September 5, 2017, Attorney General, Jeff Sessions announced that the Trump Administration was ending the Deferred Action for Childhood Arrivals program. Better known as DACA, the passed into action in 2012 by the administration of former President Obama, was heralded for providing young undocumented adults the ability to do things such as legally work and attend college. The repeal of DACA is just beginning to affect the mental health of recipients. Researchers contend that the repeal of the DACA is a violent act that thus results in the psychological distress. Citing research published in American Association for the Advancement of Science conducted through Oregon’s Emergency Medicaid Program and other research experts and DACA recipients explore the psychological stressors of such a repeal on them as recipients and the immigrant communities that they serve. Furthermore, as the expiration of all DACA applications looms, with no sign of a replacement program or solution outside of systematic deportation, experts anticipate the rates of mental health afflictions will begin to rise. These rising rates of mental health issues have the potential to affect the immigrant community\u27s mental stability

Impact of nutrition on cognition and its association with blood and brain Alzheimer disease related biomarkers

Alzheimer’s disease (AD), the most common form of senile dementia, currently affects over 35 million people worldwide. While there is no cure or effective treatment, early intervention programs hold considerable promise. Following particular dietary patterns represents one potential intervention strategy accessible to all. Results from previous studies investigating the association of diet, cognition and biomarkers of AD are inconsistent: Positive results have been reported (1-7), whilst others have shown no associations. Prior to this thesis, no study has assessed the relationship of four dietary patterns to cognition, blood-based and neuroimaging biomarkers of AD in a large highly-characterised ageing cohort. Participants drawn from the Australian Imaging, Biomarkers, and Lifestyle study of ageing, provided a fasting blood sample, underwent comprehensive neuropsychological assessment and neuroimaging at baseline, 18 and 36 month follow-up assessments, and completed a Cancer Council of Victoria food frequency questionnaire (used to construct dietary patterns) at baseline. Chapter 3 explored the relationship between dietary pattern adherence and cognition. AD participants demonstrated reduced adherence to the ‘healthy’ Mediterranean (MeDi) and prudent diets, and higher adherence to the ‘unhealthy’ western diet and the inflammatory dietary index compared to cognitively healthy controls (HC). Longitudinal analysis conducted on individuals classified as HC at baseline proposes the importance of adhering to a ‘healthy’ dietary pattern such as the MeDi, with respect to reducing risk for cognitive decline: Executive function and visuospatial functioning appeared most susceptible to the influence of diet. Chapter 4 investigated the potential mechanisms underlying the observed effects of dietary patterns on cognition. A lack of significant associations between the MeDi and western diet patterns and biomarker indexes of metabolic syndrome and cardiovascular disease risk, suggests that modulation of these factors may not underlie the effects of diet on cognition reported in Chapter 3. Consistent with published literature, we found our western dietary pattern to be positively associated with levels of blood-based biomarkers of inflammation and the reverse to be true of our MeDi and prudent diet patterns. Our inflammatory dietary index was also strongly positively correlated with levels of numerous inflammatory biomarkers. The strong associations observed suggest that interplay between diet and elevated chronic inflammation may contribute to the effects of diet on cognition described in this thesis. Chapter 5 assessed the ‘reliability’ (similarity of 12 month dietary intake recalled on different occasions) and ‘validity’ (intake agreement between FFQ and a four-day weighed food record) of the online CSIROFFQ following addition of questions regarding foods of interest in AD research. Our results suggest that the modified CSIROFFQ is ‘reliable’ and a ‘relatively valid’ tool which provides acceptable assessment of long-term dietary intake in Australian older adults, particularly in the context of AD research. To our knowledge, this is the first study extensively comparing MeDi, inflammatory dietary index, western and prudent diet patterns to cognition and biomarkers of AD in an elderly, well-characterised cohort. Our results combined with published data, suggest diet has a role to play in AD prevention; however, it is clear that the complex link requires further characterisation