Algebraic webs invariant under endomorphisms

We classify noninvertible, holomorphic selfmaps of the projective plane that preserve an algebraic web. In doing so, we obtain interesting examples of critically finite maps.Comment: 9 pages, 1 figure. To appear in Publ. Ma

PRODUCER VERSUS RETAIL BRAND STRATEGIES – POSITIONING VECTORS IN CONSUMERS’ MIND

Both producers and retailers are engaged in a constant battle for a spot in consumers’ psyche. This is done not only through articles and products that are sold under different brands of producers or retailers, but also by retail brands, ie stores, locations or subsidiaries. In this way, when developing a market, the retailer uses branded product-specific strategies, which he manages to translate very well on his own retail brand. Obviously, both producers and retailers will try through the specific brand strategies adopted to approach consumers, to gain their attention and confidence by the promoted brands. Furthermore they will constantly bombard consumers with information regarding the benefits or utilities of their own brands, the time or money saved by consumers when buying a particular brand or even the unique features comprised by a brand. Confronted with such a wide range of concerted and focused influences on them, consumers must face environmental stimuli, to systematize the needed information and to take the best purchasing decision. They have to choose the proper article from the vast range of offered brands, based on the image that a brand has outlined in consumers’ minds, and by the need they felt respectively (Foscht & Swoboda, 2007, p. 76). The present paper focuses on both producers and retailers specific strategies aimed at achieving an adequate position in consumers’ minds. We emphasize on the most frequent strategies and also give specific examples.brand strategies, producer brand, retail brand, retailers’ own brand.

Investigating shopping experience and fulfilment in omnichannel retailing : a proposed comparative study in Romania and UK of Generation Y consumers

Paper delivered at the 21st Logistics Research Network annual conference 2016, 7th-9th September 2016, Hull. Abstract Purpose: This paper presents a literature review and proposed research agenda to examine whether Romanian retailers are more inclined than UK retailers to reach out to young consumers, i.e. Generation Y through omnichannel retailing to improve their shopping experiences and also determine the impact of this strategy on logistical and fulfilment activities. Research approach: This paper is based on a literature review in three key areas: omnichannel retailing, young consumers’ attitudes and fulfilment and the propensity of online buying behaviour in an emerging market (Romania) versus a more developed economy (UK). As there are few studies related to these aspects, the paper attempts to highlight the best options retailers have for both marketing and online fulfilment when addressing/entering new markets that are very attractive but where cultural background are more different than their traditional markets. Findings and Originality: The literature review suggests there is an opportunity to explore two main relationships: i) marketing and fulfilment for online consumers and omnichannel retailing efforts, and ii) consumers’ propensity to purchase online in an emerging market versus a developed economy. Research impact: This paper suggests some research concepts and ideas to investigate the online fulfilment and buying behaviour of younger generations of consumers in both Romania and the UK. The scope of the proposed agenda will include young consumers’ purchase behaviours’ as regards omnichannel retailing, and logistical fulfilment in an emerging market versus a developed economy including different cultural backgrounds. Practical impact: The paper provides some direction for practitioners on assessing proper market development strategies on an emerging international context, taking into consideration different cultural implications and patterns, as well as focussing on buying propensity of different generations when active in omnichannel retailing. However, the suggested research concepts and ideas would provide a more holistic approach towards a better overall performance of retailers

TENDENCIES OF INTERNATIONALIZATION IN RETAILING

Manufacturing companies took advantage of internationalization as early as in the seventies and eighties of the last century, whereas retail companies have used these chances not before the last few years in order to improve access to resources, to increase sales and to extend activities to external markets. Once a retail company has decided to penetrate a foreign market they must be aware of the unfamiliar working of external environment that they cannot control. Even the world's leading retailers make mistakes when approaching markets they do not understand properly.retailing; internationalization; elements of external environment; behavioural polyvalence; consumers' orientation

STUDY ON RETAIL BRAND AWARENESS IN RETAIL

Brand awareness, together with other behavioural indicators (sympathy, trust, image, satisfaction or loyalty), is one of the main vectors that has an essential contribution to the outline of brand equity in general and to that of retail brand, in particular. The perception upon these indicators must be taken into consideration by production, service or retail companies in order to be able to identify their position on target markets, and in order to be able to create an adequate strategy that would help them reach the desired positioning. The aim of this paper is, on one hand, to reveal both the dimensions of brand awareness, and the relationship between these and consumers' brand perception and, on the other hand, to offer a suitable instrument to measure awareness level of various retail chains. Questioning of almost 4.000 consumers indicates a significant awareness of the retailers that have been on the selected market for a longer period of time.awareness, recall, recognition, retail brands

Typological aspects of retailers on the background of market concentration

Recent evolution of the market globalization, accompanied by rougher competition, implies adaptation of the traders to this new reality. Their work policy will have to attract more consumer segments using the various types of retail and wholesale trade stores. Moreover emphasis is to be put on “reorientation” of demand - especially from young consumers - towards the forms of the stationary trade, impressive by its comfort and simplicity of acquisition.non-stationery trade, trade unit, wholesaler, retailer.

THE LIFE CYCLE OF SHOPPING CENTERS AND POSSIBLE REVITALIZATION STRATEGIES

This paper addresses the concept of shopping center life cycle. The concept is considered a possible explanation for the death of certain types of shopping centers and birth of others. Of course that there are also other theories that explains this evolutlife cycle, commercial center, strategy