What is trained during food go/no-go training? A review focusing on mechanisms and a research agenda

This is the final version of the article. Available from the publisher via the DOI in this record.Purpose of Review: During food go/no-go training, people consistently withhold responses toward no-go food items. We discuss how food go/no-go training may change people’s behavior toward no-go food items by comparing three accounts: (a) the training strengthens ‘top-down’ inhibitory control over food-related responses, (b) the training creates automatic ‘bottom-up’ associations between no-go food items and stopping responses, and (c) the training leads to devaluation of no-go food items. Recent Findings: Go/no-go training can reduce intake of food and choices for food and facilitate short-term weight loss. It appears unlikely that food go/no-go training strengthens top-down inhibitory control. There is some evidence suggesting the training could create automatic stop associations. There is strong evidence suggesting go/no-go training reduces evaluations of no-go food items. Summary: Food go/no-go training can change behavior toward food and evaluation of food items. To advance knowledge, more research is needed on the underlying mechanisms of the training, the role of attention during go/no-go training, and on when effects generalize to untrained food items.© The Author(s) 2017 Open Access This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made. About this articl

Using health primes to reduce unhealthy snack purchases among overweight consumers in a grocery store

Objective:Healthy-eating intentions of overweight individuals are often thwarted by the presence of attractive food temptations in grocery stores and the home environment. To support healthy-eating intentions, we tested the effectiveness of a simple health prime to reduce the purchases of energy-dense snack foods in a grocery store among overweight individuals.Design:This field experiment had a 2 (condition: health prime vs control) × 2 (weight status: overweight vs normal weight) between-participants design.Method: Customers of a grocery store were handed a recipe flyer that either contained a health and diet prime, or not. Participants' weight and height, as well as their attention to and awareness of the prime during shopping, were assessed by means of a questionnaire. The purchase of unhealthy snack foods was assessed by means of the receipt.Results:Results showed that the health prime reduced snack purchases compared with the control condition among overweight and obese participants. When primed, overweight and obese participants bought almost 75% fewer snacks than when not primed. Additional analyses showed that although the prime worked only when customers paid initial attention to the flyer that contained the health prime, no conscious awareness of the prime during grocery shopping was necessary for these effects.Conclusion:These findings suggest that health priming can lead to healthier grocery shopping among overweight consumers, without relying on conscious awareness during shopping. This makes priming a highly viable intervention tool to facilitate healthy food choices. Such tools are especially relevant in the setting of grocery shopping, given that they have direct effects on eating in the home environment and thus for longer-term weight management