@THEVIEWER: Analyzing the offline and online impact of a dedicated conversation manager in the newsroom of a public broadcaster

This study is built around the appointment of a dedicated “conversation manager” at the Flemish public broadcaster VRT. We focus on (1) the impact of the conversation manager on Twitter activity of the viewers and (2) the impact of the tweeting audience in the newsroom. Our framework combines journalistic as well as social media logics in Bourdieu’s field framework, for which we combine Twitter data and newsroom inquiry. The network analysis of Twitter activity shows the impact of the conversation manager, although his activities are primarily guided by traditional journalistic values. In turn, the tweeting audience impacts newsroom practices, predominantly as an indicator of audience appreciation. To conclude, social media data further complicate the definition and understanding of “the public.

Conversations about the elections on Twitter: Towards a structural understanding of Twitter’s relation with the political and the media field

This study uses network analysis to examine Twitter’s level of autonomy from external influences, being the political and the media field. The conceptual framework builds upon Bourdieu’s field theory, appropriated on social media as mediated social spaces. The study investigates conversation patterns on Twitter between political, media and citizen agents during election times in Belgium. Through the comparison of conversational practices with the positions users hold as political, media or citizen agents, we understand how the former is related to the latter. The analysis of conversation patterns (based on replies and mentions) shows a decentralized and loosely knit network, in which primarily citizen agents are present. Nonetheless, the prominence of citizens in the debate, mentions or replies to political and media agents are significantly higher, placing them more centrally in the network. In addition, politicians and media actors are closely connected within the network, and reciprocal communication of these established agents is significantly lower compared to citizen agents. We understand different aspects of autonomy related to the presence, positions and practices of the agents on Twitter and their relative positions as politicians, media or citizens. To conclude, we discuss the promises of Bourdieu’s relational sociology and the limitations of our study. The approach proposed here is an attempt to integrate existing work and evolve towards a systematic understanding of the interrelations between political, media and citizen agents in a networked media environment

The changing dynamics of television consumption in the multimedia living room

This increasingly saturated media environment potentially alters how viewers engage with tele-visual media and with each other. In this respect, we address how mobile devices, such as tablets, have entered our living rooms and alter TV's social uses and practices. By means of in-depth interviews, we revisit the enquiry of the audience in the living room context, with specific attention to Lull's typology of social uses. The study shows the use of these mobile Internet devices in front of the TV is integrated in our everyday TV viewing behavior. In addition, we recognize the complex nature of physical and verbal avoidance and affiliation in a multiscreen living room. Participants personally consume media content in the presence of other family members, which allows physical contact but reduces the opportunities for conversation. In addition, these computer technologies allow online sociability, which we label as 'outbound affiliation'. These tendencies are discussed in a broader understanding of contemporary (media) culture, with a particular focus on the reflexive audience and the related broader process of individualization. In conclusion, we understand the findings as emerging trends that are likely to evolve in the future. In addition, we define the value of traditional audience research as well as the necessity to understand the mediated nature of audience conversations