How 'green' buying affects how we feel: a study on the impact of green purchases on an individual's subjective well-being

The current study investigates whether green buying may affect how one feels. The results of a large-scale survey study showed that green purchase behavior is positively related to an individual’s subjective well-being. In particular, the study suggests that individuals who are frequently purchasing green products experience higher satisfaction with life, higher self-esteem, more positive emotional experiences and less negative emotional experiences. In addition, this study shows that this positive effect can be partly explained by the fact that green consumption triggers an individual’s altruistic behavior which is in turn positively related to well-being

The impact of green appeals on credibility: a mixed-method approach

Many advertisers use green advertisements to convey their products’ and company’s responsibility towards the environment. However, previous studies suggest that consumers are skeptic towards such claims. As credibility is an important indicator of ad effectiveness, the current paper investigates the impact of green advertising on credibility by relating the green characteristics of advertisements to perceived credibility. In general, results of a quantitative study indicate that level of greenness has a positive impact, while environmental involvement has a negative impact on the credibility of green advertisements

MKZ: kosten van bestrijding door ruiming lager

De kosten van bestrijding van Mond- en Klauwzeer (MKZ) kunnen sterk uiteenlopen. Inzicht daarin is van belang bij het nemen van beslissingen over de te kiezen strategie, zoals die in draaiboeken wordt vastgelegd

Scenarios for eradicating foot-and-mouth disease

Research project commissioned by the Ministery of Agriculture, Nature Management and Fisheries. With the help of desk-research and input-output analysis quantitative information is assembled about the differences in cost for agribusiness and tourism of two eradication scenarios for foot-and-mouth disease. The first scenario was based on the eradication method used in the year 2001, vaccination with culling. The second scenario was based on vaccination without cullin

Electra-neurologie, een synthese

Openbare les uitgesproken bij de aanvaarding van het ambt van gewoon lector in de electro-neurologie aan de Medische Faculteit te Rotterdam op 21 april 197

Single-domain antibodies and their formatting to combat viral infections

Since their discovery in the 1990s, single-domain antibodies (VHHs), also known as NanobodiesA (R), have changed the landscape of affinity reagents. The outstanding solubility, stability, and specificity of VHHs, as well as their small size, ease of production and formatting flexibility favor VHHs over conventional antibody formats for many applications. The exceptional ease by which it is possible to fuse VHHs with different molecular modules has been particularly explored in the context of viral infections. In this review, we focus on VHH formats that have been developed to combat viruses including influenza viruses, human immunodeficiency virus-1 (HIV-1), and human respiratory syncytial virus (RSV). Such formats may significantly increase the affinity, half-life, breadth of protection of an antiviral VHH and reduce the risk of viral escape. In addition, VHHs can be equipped with effector functions, for example to guide components of the immune system with high precision to sites of viral infection