ENTREPRENEURSHIP TEACHING: BUSINESS MODEL USING GENERATION

O presente estudo procurou descrever como utilizar o Business Model Generation em aulas de empreendedorismo, objetivando apresentar a metodologia utilizada para aplicar o modelo em sala de aula e a percepção dos alunos sobre o uso de um modelo prático durante o aprendizado. A fundamentação teórica realizada versou sobre o modelo em si e seus antecedentes, sendo na sequência descrita a aplicação do Business Model Generation na disciplina de empreendedorismo na Faculdade de Economia e Administração da Universidade de São Paulo. Foi realizada uma pesquisa qualitativa com os grupos de alunos, no total de quatorze, verificando-se que os mesmos aprovaram a iniciativa, sendo ressaltados pontos fortes e fracos da utilização do modelo em sala de aula. Além disso, apresentou-se a percepção dos docentes sobre a utilização do modelo. Trata-se de um estudo descritivo, qualitativo, considerado como um caso de ensino. Poderá contribuir com docentes de graduação na decisão de utilizar o modelo em sala de aula, além de promover o início de pesquisas de temas relacionados ao modelo, uma vez que ainda são poucos os esforços acadêmicos realizados nesse sentido.The present study sought to describe how to use the Business Model Generation in entrepreneurship classes, aiming to present the methodology used to apply the model in the classroom and students' perceptions about the use of a practical model for learning. A review of the literature was about the model itself and its background and then described in the application of the Business Model Generation in the discipline of entrepreneurship at the Faculdade de Economia e Administração, Universidade de São Paulo. Qualitative interviews were conducted with groups of students, in the total of fourteen, verifying that they approved the initiative and highlighted the strengths and weaknesses of the application of the model in the classroom. In addition, was presented the perception of teachers on the use of the model. This is a descriptive, qualitative study, considered as a teaching case. It may contribute to undergraduate teaching in the decision to use the model in a classroom, and promote the initiation of research on issues related to the model, since there are few academic efforts made in this direction

ENTREPRENEURSHIP TEACHING: BUSINESS MODEL USING GENERATION

O presente estudo procurou descrever como utilizar o Business Model Generation em aulas de empreendedorismo, objetivando apresentar a metodologia utilizada para aplicar o modelo em sala de aula e a percepção dos alunos sobre o uso de um modelo prático durante o aprendizado. A fundamentação teórica realizada versou sobre o modelo em si e seus antecedentes, sendo na sequência descrita a aplicação do Business Model Generation na disciplina de empreendedorismo na Faculdade de Economia e Administração da Universidade de São Paulo. Foi realizada uma pesquisa qualitativa com os grupos de alunos, no total de quatorze, verificando-se que os mesmos aprovaram a iniciativa, sendo ressaltados pontos fortes e fracos da utilização do modelo em sala de aula. Além disso, apresentou-se a percepção dos docentes sobre a utilização do modelo. Trata-se de um estudo descritivo, qualitativo, considerado como um caso de ensino. Poderá contribuir com docentes de graduação na decisão de utilizar o modelo em sala de aula, além de promover o início de pesquisas de temas relacionados ao modelo, uma vez que ainda são poucos os esforços acadêmicos realizados nesse sentido.The present study sought to describe how to use the Business Model Generation in entrepreneurship classes, aiming to present the methodology used to apply the model in the classroom and students' perceptions about the use of a practical model for learning. A review of the literature was about the model itself and its background and then described in the application of the Business Model Generation in the discipline of entrepreneurship at the Faculdade de Economia e Administração, Universidade de São Paulo. Qualitative interviews were conducted with groups of students, in the total of fourteen, verifying that they approved the initiative and highlighted the strengths and weaknesses of the application of the model in the classroom. In addition, was presented the perception of teachers on the use of the model. This is a descriptive, qualitative study, considered as a teaching case. It may contribute to undergraduate teaching in the decision to use the model in a classroom, and promote the initiation of research on issues related to the model, since there are few academic efforts made in this direction

A Decolonial Imagination: Sociology, Anthropology and the Politics of Reality

While the recent proliferation of sociological engagements with postcolonial thought is important and welcome, central to most critiques of Eurocentrism is a concern with the realm of epistemology, with how sociology comes to know its objects of study. Such a concern, however, risks perpetuating another form of Eurocentrism, one that is responsible for instituting the very distinction between epistemology and ontology, knowledge and reality. By developing a sustained engagement with Boaventura de Sousa Santos’s work, as well as establishing possible connections with what has been termed the ‘turn to ontology’ in anthropology, in this paper I argue that in order for sociology to become exposed to the deeply transformative potential of non-Eurocentric thinking, it needs to cultivate a decolonial imagination in order to move beyond epistemology, and to recognise that there is no social and cognitive justice without existential justice, no politics of knowledge without a politics of reality

Ecuador's experiment in living well:Sumak kawsay, Spinoza and the inadequacy of ideas

In April 2017 Ecuador halted the continental drift to the conservative right in Latin America by electing leftist Lenín Moreno to the Presidency. Attention has turned, therefore, to the legacy of outgoing President Rafael Correa’s decade in power. To that end, this paper examines one of Correa’s signature programmes, ‘Buen Vivir’ (Living Well), a strategic plan for development underscored by the indigenous Kichwa cosmology of ‘sumak kawsay’. Sumak kawsay is a notion that has been co-opted into policy mechanisms in an attempt to both challenge neoliberal modes of governance, and to disrupt the ontological bifurcation of nature and society. Given the emphasis placed on ecological sensibility in sumak kawsay and Buen Vivir, critics have been quick to highlight the contradictory relations between Ecuador’s mode of environmental governance and its extractivist agenda. Such critiques are as staid as they are well rehearsed. Acknowledging the precarious composition of sumak kawsay, the paper questions the extent to which the ethos of experimentalism in politics can be sustained, eliding stymied technocratic forms of the political. It turns, therefore, to Baruch Spinoza’s treatise on adequate and inadequate ideas. In so doing, the paper examines how one can critique an idea without perpetuating a moral economy in judgment. Consequently, the paper considers the way in which Spinoza’s thought can be charged to recuperate imperilled political ideas